Q: What are Yahoo DSP's top competitors?

The Trade Desk , Google Campaign Manager 360 , and Equativ are common alternatives for Yahoo DSP.

Question 1

What is Yahoo DSP?

Accepted Answer

Yahoo DSP (formerly the Verizon Media DSP, and formerly Oath) combines the former services and technologies of the companies it comprises including the former Brightroll, One by AOL, Right Media Exchange, and ADTECH, as well as Yahoo!'s own ad tech. The solution currently includes Yahoo's premium content access, Yahoo's identity services and cookieless advertising, and internal machine learning based analytics tools.

Question 2

What are Yahoo DSP's top competitors?

Accepted Answer

The Trade Desk, Google Campaign Manager 360, and Equativ are common alternatives for Yahoo DSP.

Question 3

Who uses Yahoo DSP?

Accepted Answer

The most common users of Yahoo DSP are from Enterprises (1,001+ employees).

Yahoo DSP Competitors and AlternativesFormerly Verizon Media Ad Platform / Oath

Most Commonly Comparedto Yahoo DSP

The Trade Desk

Google Campaign Manager 360

Equativ

Yahoo Ads

OpenX

Basis DSP

Google Ad Manager

Google Ads

Criteo Commerce Max (Retail Media)

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