As the market leader in its space, Cision’s Demand Gen team not only delivers 35% of pipeline, they also own 12% of the renewal/expansion target.
Luckily, the team has a secret weapon in their tech stack: long-form user reviews that flow directly into every sales and renewal cycle.
They have cracked the code on delivering attributable value across the customer lifecycle.
Lauren Harris, Director Global Customer Programs at Oracle, shares how Oracle puts reviews to work. Get insight into their strategy for using reviews for branding and messaging, deal acceleration, and engaging enterprise buyers.