Resources For
Tech Marketers

How your team can tap into reviews to sell more software

by Leigh Choate

Reviews can drive measurable results. The TrustRadius value framework will help you prove it.

by Leigh Choate

As the market leader in its space, Cision’s Demand Gen team not only delivers 35% of pipeline, they also own 12% of the renewal/expansion target.

Luckily, the team has a secret weapon in their tech stack: long-form user reviews that flow directly into every sales and renewal cycle.

They have cracked the code on delivering attributable value across the customer lifecycle.

by Leigh Kellner

Working with TrustRadius is about more than reviews – it’s about great service. But don’t take our word for it! Read reviews from real customers to see how our team helps improve your results and reduce the lift of managing a five-star review program.

by Leigh Kellner

Too many marketers forget the real person behind each lead. Learn what your leads expect, loathe, and even appreciate from your demand generation and sales programs.

by Leigh Kellner

Lauren Harris, Director Global Customer Programs at Oracle, shares how Oracle puts reviews to work. Get insight into their strategy for using reviews for branding and messaging, deal acceleration, and engaging enterprise buyers.

by Emily Sue Tomac

B2B tech companies work hard — and spend a lot of money — to break through the noise to land new customers. But where do B2B buyers and vendors actually intersect? Get this report for a pulse on the landscape of B2B buying today.