Resources For
Tech Marketers

How your team can tap into reviews to sell more software

by Leigh Kellner

Lauren Harris, Director Global Customer Programs at Oracle, shares how Oracle puts reviews to work. Get insight into their strategy for using reviews for branding and messaging, deal acceleration, and engaging enterprise buyers.

by Emily Sue Tomac

B2B tech companies work hard — and spend a lot of money — to break through the noise to land new customers. But where do B2B buyers and vendors actually intersect? Get this report for a pulse on the landscape of B2B buying today.

by Leigh Kellner

Reviews are now the #1 most-used resource that enterprise buyers can access without getting in touch with a vendor. Get this report to learn how high-quality reviews help enterprise buyers make decisions, and how technology vendors can take advantage.

by Elizabeth Sullivan-Hasson

Finding the right project management solution is difficult: 58% of project management users have at least two tools. This guide seeks to provide software buyers with a free resource to help make better-informed purchasing decisions. It covers 11 popular products.

by Russ Somers

What’s one powerful but lesser-known tool that marketers can tap into for their account based marketing campaigns? Reviews. In this recorded webinar, Samantha Stone, Founder of The Marketing Advisory Network and ABM expert, walks you through the research and provides tactical tips on how to incorporate reviews for a 20-30% ROI increase on campaigns.

by Leigh Kellner

What are the women in tech statistics every tech employee should know? See the infographic for highlights of the state of women in tech.