Cision has cracked the code on delivering attributable value across the customer lifecycle. As the market leader in its space, Cision’s demand gen team delivers 35% of pipeline and owns 12% of the renewal/expansion target. Their secret? Long-form user reviews.
Lauren Harris, Director Global Customer Programs at Oracle, shares how Oracle puts reviews to work. Get insight into their strategy for using reviews for branding and messaging, deal acceleration, and engaging enterprise buyers.