Have you successfully woven the voice of your customer into all of your marketing channels? If not, you’re missing a huge opportunity to establish brand trust and influence revenue generation. It sounds simple, but getting customers on the record and then keeping a steady stream of reviews coming in throughout the year is easier said than done.
In this office hours session, we’re covering basic to advanced strategies on:
- Learning how to start mapping your review strategy and goals on TrustRadius
- Gaining pro tips on custom review question setup, SEO impact, and more
- Learning where your reviews are coming from and how to creatively ask for more
- Putting your review strategy to work for you
Our Presenters
Grace Wells
Sr. Manager, Product & Customer Marketing at TrustRadius
Grace Wells is a seasoned marketing strategist with over a decade of experience leading marketing efforts for diverse brands. She is passionate about helping clients achieve their marketing, branding, and ROI goals through thoughtful 360 degree approach to campaign execution. Grace is a tech nerd and loves nothing more than reading up on the latest marketing technology trends. She enjoys advising her clients and customers on which tools will help move the needle for their business.
Becky Susko
Marketing Program Manager (Awards Guru) at TrustRadius
Becky Susko is a strategic-thinking marketing program manager. She has a proven track record for driving business value with creative and innovative branding strategies and engaging communications. She’s passionate about pushing TrustRadius to achieve brand integrity and awareness goals. As an integral part of the TrustRadius marketing team, Becky transformed a program in its beginning stages into a very successful campaign. Becky has a knack for relationship-building and being transparent, and thinks of herself as a mom superhero who lets her kids crash meetings here and there for funsies.
Camara McClellan
Project Manager, Review Generation
Camara McClellan is dedicated to helping customers of TrustRadius reach their full potential whether that is hopping on video calls to discuss review sourcing strategy or driving reviews in person at a customer events. With an eclectic work history and many years of customer service experience, Camara is happy to work one on one with TrustRadius customers, informing them about various review generation techniques, our awards program, and supporting our customers in person at trade shows. She spends her free time sewing, reading fantasy novels, and exploring Austin, where she lives.
Related content
How to Get Quality B2B Reviews
Having hundreds (or even thousands) of reviews is great, but only if it’s quality content. Longer, in-depth, and vetted reviews prove way more valuable than a plethora of mediocre one-liners (we proved it). And it’s not just about reviews, it’s about providing comprehensive product information to buyers up front, like interactive demos, pricing, and security documentation. That’s how TrustRadius gives you more value than the other guys.
Technology Buyers Feel More Confident After Reading Reviews
The buyers’ journey to find the perfect technology match is not the same as it used to be. When options were limited and information was selectively shared, buyers were content with settling. The journey was linear and predictable. Not anymore.
How Do Reviews Influence B2B Buyers?
The influence of reviews on B2B buyers has steadily increased in importance year over year, and is one of the top 3 important factors for buyers choosing a product. Reviews are sought after, shared, and re-read throughout the nonlinear buyer’s journey as more information is needed to confirm a confident decision.
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During this session, we review the latest product enhancements and partnerships that are driving engagement and demand for our customers.
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