TrustRadius: an HG Insights company

Find and Win In-Market Buyers Faster

30-Minute TrustRadius Demo

Your most valuable buyers are researching your products and your competitors’ on TrustRadius—don’t miss out on another deal. Our downstream intent data is proven to help you align your goals to revenue, win more deals, spend less advertising dollars, and stop chasing leads that never convert.

Watch the 30-minute session to learn how TrustRadius can help you move upmarket, differentiate, and win in-market buyers. Our TrustRadius experts, Mardigan Moffat and Kim Leung, walk you through how to reach in-market buyers researching your product and how to integrate downstream intent data into your go-to-market (GTM) strategy.

You’ll learn how to:

  • Increase your conversion rates and lower your PPC and ad spend
  • Elevate your GTM strategy and increase win rates
  • Generate pipeline and increase win rates by reaching in-market buyers quicker and more effectively
  • Access our freemium downstream intent data partnerships with 6sense and Demandbase

Our Speakers

Mardigan Moffat

Senior Account Executive

Mardigan Moffat is a seasoned and experienced Senior Account Executive who specializes in activating the voice of the customer to win in-market buyers. In this role, he does this by educating mid-enterprise customers on the importance and value of integrating downstream intent data into their go-to-market strategy. His passion is in educating and aligning sales and marketing teams to harness the power of buyer intent signals to unlock their full pipeline potential. Based out of Austin, TX, Mardigan draws from his 12+ years of account management experience in the B2B tech space to help companies drive better business outcomes.

Kim Leung

Product Manager

Kim Leung is a Product Manager specializing in partnerships and integrations at TrustRadius. In this role, she supports the company’s strategic initiative to embed TrustRadius within the platforms that B2B companies use to market their products and drive sales pipelines. Previously she worked as a Product Manager at a health benefits administrator, where she helped build products to make it easier for people to navigate their healthcare benefits. Her passion is creating unique product experiences that empower customers and drive business growth.

Our Speakers

Mardigan Moffat

Mardigan Moffat

Senior Account Executive

Mardigan Moffat is a seasoned and experienced Senior Account Executive who specializes in activating the voice of the customer to win in-market buyers. In this role, he does this by educating mid-enterprise customers on the importance and value of integrating downstream intent data into their go-to-market strategy. His passion is in educating and aligning sales and marketing teams to harness the power of buyer intent signals to unlock their full pipeline potential. Based out of Austin, TX, Mardigan draws from his 12+ years of account management experience in the B2B tech space to help companies drive better business outcomes.

Kim Leung

Kim Leung

Product Manager

Kim Leung is a Product Manager specializing in partnerships and integrations at TrustRadius. In this role, she supports the company’s strategic initiative to embed TrustRadius within the platforms that B2B companies use to market their products and drive sales pipelines. Previously she worked as a Product Manager at a health benefits administrator, where she helped build products to make it easier for people to navigate their healthcare benefits. Her passion is creating unique product experiences that empower customers and drive business growth.

Related content

Generate Demand with Customer Reviews

Generate Demand with Customer Reviews

Pipeline generation and increasing win rates is a tall order, which is why TrustRadius helps demand generation marketers use downstream intent data, among other tools, to reach, target, and convert in-market buyers.

How to Boost SEO Using Product Review Sites

How to Boost SEO Using Product Review Sites

Product review sites are a great way to harness your brand’s presence and support your brand’s search engine optimization.

4 Key Insights to Reach Self-Serve Buyers

4 Key Insights to Reach Self-Serve Buyers

With news headlines predicting a possible recession and the tech industry becoming more competitive with each passing year, it’s more important than ever for technology providers to understand what their buyers want and execute GTM strategies that line up with these preferences.

2022 B2B Buying Disconnect: The Age of the Self-Serve Buyer

2022 B2B Buying Disconnect: The Age of the Self-Serve Buyer

The TrustRadius B2B Buying Disconnect is an annual research report that reveals year-over-year changes in business technology buying and selling.

How to Recession-Proof Your GTM Strategy

How to Recession-Proof Your GTM Strategy

To become recession-proof, a B2B GTM strategy has to be shaped around today’s buying habits.