Review Sites: The Good, the Bad, and the Ugly With Joe Kevens
Now more than ever, it’s crucial for marketers to understand and adapt to the ever-changing behavior of today’s B2B buyer. According to the 2023 B2B Buying Disconnect Report, 61% of buyers and only 35% of vendors consider user reviews as one of the top three most influential sources in the technology purchasing decision process. This is just one aspect of the broader disconnect between vendors and buyers.
Learn the true preferences of B2B technology buyers, explore the realities of review sites, and build a strategy, including:
- What buyers expect from user reviews, according to our 2023 B2B Buying Disconnect Report
- The state of the B2B review marketplace
- The good – Why quality customer voice matters to both buyers and vendor
- The bad – Where review sites are falling short and how marketers can improve their review strategy
- The ugly – Growing mistrust in review sites?
- FAQ
Our Speakers
Joe Kevens
Founder, B2B SaaS Reviews
Joe Kevens is a demand gen marketer and entrepreneur. At the core of his work is finding the best ways to leverage the voice of the customer in growth marketing. Joe’s been a B2B SaaS Marketer for over 10 years at companies such as Eloqua, Influtive, and PartnerStack. He also writes about how to grow your software business with user reviews on B2B SaaS Reviews.
Allyson Havener
VP of Marketing, TrustRadius
Allyson leads the marketing strategy at TrustRadius across all functions including demand gen, PR, product, and partner marketing. She’s driven to establish TrustRadius as the platform where buying decisions are made. Allyson brings experience and expertise in hyper growth marketing from previous roles at LiveRamp, an enterprise SaaS company. In her spare time she teaches yoga and finds anything to do outdoors. Allyson was also a ballerina in Dubai and graduated from University of California, Santa Cruz.
Additional Resources
2023 B2B Buying Disconnect: The Self-Serve Economy Is Prove It or Lose It
In this year’s report, we see previous trends further entrench itself as our new reality, and surface new ones driven by today’s economy.
The Big B2B Buying Disconnect: 2023 Buyer Data Revealed
Allyson Havener, VP of Marketing at TrustRadius joined Connor Dube, Founder & CEO of B2B Proven Content to discuss demand generation, B2B buying trends, and the importance of building strong brand loyalty. Learn about her thoughts on leveraging customer-generated content, interacting with prospects across channels, and creating the ideal customer profile.
Prove It or Lose It: Thriving in a Self-Serve Economy
Jim Habig, VP of Marketing at LinkedIn, and Megan Headley, VP of Research at TrustRadius discuss the findings of the 2023 B2B Buying Disconnect: The Self-Serve Economy Is Prove It or Lose It and what this means for the future of B2B.
Bridging Behavioral Science and Buyer Expectations for GTM Success
Join Shirin Oreizy, Founder and CEO at Next Step, and Allyson Havener, Vice President of Marketing at TrustRadius as they discuss real-world examples of behavioral science principles applied to challenges facing B2B marketers face today, and learn the latest B2B tech buyer mindset based on TrustRadius’ latest B2B Buying Disconnect Report.
Top 5 SEO Mistakes To Avoid in 2023
Join Kyle Byers, Director of Organic Search at Semrush, and Mark Barrera, VP of Audience and Content Acquisition at TrustRadius as they discuss how the economic climate over the past year impacted search traffic, how customer voice improves SEO and garners brand preference, and how you can own your brand narrative in more competitive channels than your owned properties.