Powerful tool, but hard to use. Acquisition by Oracle a worry.
Updated April 06, 2014
Powerful tool, but hard to use. Acquisition by Oracle a worry.
Score 6 out of 10
Vetted Review
Verified User
Software Version
Team
Modules Used
- Eloqua
Overall Satisfaction with Oracle Eloqua
- This product has the best marketing automation out there, period. Very robust database, great email sends of all volumes, and allows for very complex, specialized marketing.
- The interface is actually quite difficult to use. While Eloqua 10 does the setup of campaigns much easier, creating an e-mail is actually very difficult. Beginner users basically cannot use this product without significant training and technical ability. Bugs and issues have cropped up quite a bit.
- ROI from Marketing automation is very significant. All of Marketing's results come via Eloqua, and Eloqua is at the cornerstone of all marketing processes.
We evaluated the following systems:
- Marketo
- Silverpop B2B
- Manticore
Using Oracle Eloqua
- This product is the hub of our e-mail sending activities, as well as our marketing automation. We have a marketing database of approximately 600,000 contacts housed in Eloqua, all of our uploads to Salesforce come via Eloqua, and all of our e-mail sends come from Eloqua as well. We also use it as the back-end engine with all our forms, whether on our corporate website, plain HTML, or Eloqua landing pages. The entire team globally uses Eloqua, and we have a full-time resource dedicated to getting the most out of the product.
Evaluating Oracle Eloqua and Competitors
We had been using Eloqua 9, but we have been Eloqua customers since 2006. Previous to that, we had not been using Marketing Automation at all.
Oracle Eloqua Implementation
- Vendor implemented
- Implemented in-house
Oracle Eloqua Training
- Online training
- Self-taught
No, it was not very easy with E10. I would not recommend this approach, and suggest that going through all of the trainings and certifications is critical.
Oracle Eloqua Support
No - Support is included with our trim. This is an area where Eloqua does very well.