Salesforce Education Cloud Review

Education Cloud addresses kind of those common business processes you see in higher ed. It does K through 12 as well, but obviously we use it for higher ed. So we use it for things like recruiting, so collecting web forms and running marketing campaigns for prospective students, running campaigns and collecting data for them to complete their application. Once they matriculate, we try to target them with various promotional campaigns. There's also an advising tool in Education Cloud, which is if you just think about Service Cloud and apply that to education advising students on anything from do I have enough credit to graduate, I want to change my major, how do I do that? Is this transfer credit equivalent? So a lot of case processing for current students. And then there's a significant alumni feature as well. So having a portal for the alumni, the university to engage and track various metrics about them.