Salesforce Marketing to the Rescue for one stop marketing needs!
February 19, 2024

Salesforce Marketing to the Rescue for one stop marketing needs!

Erin Easterberg | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Marketing Cloud Engagement
  • Data Cloud for Marketing
  • Marketing Cloud Account Engagement
  • Marketing Cloud Advertising
  • Customer Data Platform
  • Loyalty Management
  • Marketing Cloud Intelligence
  • Marketing Cloud Personalization

Overall Satisfaction with Salesforce Marketing Cloud

This software directs your business and keeps every minute operating in your marketing direction. Marketing automation is hugely a hit to maximize your results with less bandwidth. It provides you with analytics to help aid in your upcoming marketing business and motives. This software does it all. It’s moderately user-friendly. You have to put effort into understanding its capabilities.
  • Marketing automation.
  • Analytical analysis results help drive future motives.
  • Personalization is super easy to do.
  • It is not learning you - you have to learn it.
  • More intuitive help would be great.
  • Social media friendly but could use some more guidelines.
  • No need to hire a marketing person for all social media platforms.
  • Huge response to marketing plugs and huge ROI there - profits from pushes.
  • Analytics to back up your initiatives in sales.
It has Everything you need to get the full scope of marketing needs to your business. It integrates well and is fairly easy to set up! Its understanding of the goal aids the process.
The personalization has made considerable gains to the audience receiving. It is understanding the push and aids in responding. It tracks where the fall-off occurs and aids you if fixes are needed.

Do you think Salesforce Marketing Cloud delivers good value for the price?

Yes

Are you happy with Salesforce Marketing Cloud's feature set?

Yes

Did Salesforce Marketing Cloud live up to sales and marketing promises?

Yes

Did implementation of Salesforce Marketing Cloud go as expected?

Yes

Would you buy Salesforce Marketing Cloud again?

Yes

Small business marketing and exposure. Huge sales coming up and the ability to market these to all the platforms you want it to. The ease of use. A helping hand and time saver for the one woman show!

Salesforce Marketing Cloud Feature Ratings

WYSIWYG email editor
10
Dynamic content
9
Ability to test dynamic content
7
Landing pages
8
A/B testing
8
Mobile optimization
9
Email deliverability reporting
9
List management
8
Triggered drip sequences
7
Lead nurturing automation
6
Lead scoring and grading
6
Data quality management
9
Automated sales alerts and tasks
9
Calendaring
10
Event/webinar marketing
10
Social sharing and campaigns
10
Social profile integration
9
Dashboards
10
Standard reports
10
Custom reports
10
API
9
Role-based workflow & approvals
9
Customizability
10
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
9
Third-party software integrations
10