Spotfire Mania
June 25, 2013
Spotfire Mania
Score 9 out of 10
Vetted Review
Verified User
Software Version
Desktop
Overall Satisfaction with Spotfire
- We are an advertising company, and Spotfire has helped our business in many ways. Its visualizations are very rich and of its data crunching abilities features have provided data insights very rapidly.
- We use it primarily to track advertising campaign performance on behalf of clients. We are able to see at a glance which are the top-performing campaigns and which are performing less well. Based on this, we can then take necessary action plan for the campaigns.
- We also use the product heavily to provide us with audience insight. We can track user impressions and clicks and re-target ads to people as they visit other websites. Ultimately we can crunch through lots of data to better understand what triggers a purchase decision.
- Spotfire is good at handling big data, but I would like to see it handling the very biggest data. Data volumes are growing as there is more and more customer analysis and segmentation information and it's important to keep up with these volumes.
- Workforce management: This is really the internal use case for project tracking. The finance department uses the product to analyze things things like cost versus revenue, and the overall profitability of campaigns. We also use the product to establish staff allocation to projects.
- Campaign management: This is the external use case where we analyze advertising campaign data on behalf of clients.