Review: "TIBCO Spotfire for Marketing Data Analysis"https://www.trustradius.com/business-intelligence-biTIBCO SpotfireUnspecified8.45061012014-02-28T16:14:40.714Z
Overall Satisfaction with TIBCO Spotfire
We use our own tool for marketing analytics - we measure all of our campaign spend, effectiveness of program spend and integrated campaign management. We are able to tie together data from multiple outside services including Google Analytics, Google Ad Sense, Social Media Services and Salesforce.com to get a comprehensive view of how effective our marketing is performing.
- Our marketing spend is much more effective we are able to see results in context and make quick course directions on where we spend our money