Review Statistics

Reviews are a powerful part of B2B, playing a major role in the business technology buyer’s journey. Here are the facts.

Reviews and the buyer’s journey


89% of B2B researchers use the internet during the B2B research process.

Think with Google

67% of buyers say reviews are a “very important” consideration, up 12% from the year before

The Definitive Guide to B2B Reviews

64% of software buyers want to read at least 6 reviews before making a purchase



What makes reviews work

Who reads reviews?

Reviews drive results