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B2B buyers say they rely on product demos and vendor websites most when evaluating potential technology purchases, according to recent research from TrustRadius. The report was based on data from a survey conducted in September 2020 among 907 B2B technology buyers and 227 B2B technology vendors.

They’re unavoidable—corporate buzzwords and gobbledygook. These words are the audio wallpaper that surrounds the American workplace. Belittled and unloved, corporate jargon endures, even thrives. And let’s be honest—not only have we heard these words and phrases. We’ve probably used them ourselves. These buzzwords are worth exploring.

According to TrustRadius, B2B buyers consult roughly seven information sources before making a purchase decision. Of those seven information sources, company blog content ranks near the bottom with buyers preferring product demos, websites and user reviews, among others. So what can companies do to build trust?

TrustRadius today celebrates the publication of the 5th annual B2B Buying Disconnect—a research report that reveals year-over-year changes in business technology buying and selling. With over 40 new statistics supported by in-depth analysis, the B2B Buying Disconnect is the tech industry’s primary source of information on the state of B2B marketing in 2021.

46 percent of B2B technology buyers have felt that there are too many social media ads, with 30 percent noting that they prefered targeted ads, according to recently-released B2B buyer survey data. The report also showed that the most trusted sources of information buyers use include product demonstrations, vendor product websites, and user reviews.

TrustRadius recently published its “2021 B2B Buying Disconnect” report, and statistics showed that 49% of B2B buyers decreased technology spending over the course of 2020, primarily due to the impact of COVID-19. Of those buyers who said their overall tech spending had changed due to the pandemic, 56% believe that spending will return to previous levels or increase.

Those are just a few of the findings from B2B Buying Disconnect: Forecasting Radical Changes in Tech Buying Behavior just published by software rating site TrustRadius. The 63-page study provides a wealth of insights for B2B marketers and product managers. Here are seven of the key findings, supplemented by additional observations born of experience.

Search engines have gotten really good at understanding the content on your page and can decide whether your title tag is relevant to your content. If it’s not, it won’t rank as well. TrustRadius was able to identify a best performing title tag convention for their content and doubled down on the strategy. They increased their CTR by 73%.

The 2020 People of Color in Tech Report from Trust Radius analyzes the results of a survey given to over 1,200 professionals in tech and provides some interesting insights into some of the reasons why the needle is so slow to move. The report does a great job of appealing to both the rider and the elephant by interspersing stories from people of color in tech.

In this episode of CXO Conversations, Vinay Bhagat, Founder & CEO of TrustRadius, sits down with host Klaudia Tirico to discuss how companies are relying on review sites to fuel their demand gen efforts and examples of unique ways B2B organizations are using review sites to develop authentic marketing campaigns.

Budget pressures in the software buying space are by no means bad for review platforms. Said Russ Somers, VP Marketing at TrustRadius: “No-one welcomes a pandemic, but it’s been good for our business in a couple of ways. We tend to have a very enterprise audience, so our customers kept spending and our business kept growing.”

According to a report recently released by TrustRadius: More than 1 in 3 women (36%) said they’re not sure their company has made an effort to address gender equality concerns in the tech industry. Occupational sexism in the tech industry has been a subject of argument in the media for years.

According to Trustradius, there has been a pushed shift of interest of women in the STEM field in recent years, with 2 out of 3 tech professionals affirming that they’ve seen more women joining the industry. However, women might need further motivation and leading examples to change their profession and feel less of a minority in this career field.

Overcoming racial inequality for people of color in the technology industry appears to be a ways off. That’s according to new research from TrustRadius, a business software review site. “I was really astounded by the fact that 15% of our respondents believe that the tech industry is doing too much to address racial inequality,” Bhagat told Channel Futures.

“I have a personal responsibility, even though I’ve not personally been held back in this country, to help others… If I can help other CEOs care about the issue, and take progressive steps to make their companies more inclusive and diverse, then we’re helping,” says Vinay Bhagat, the founder and CEO of TrustRadius.

People of colour in the technology sector across the globe are twice as likely to experience discrimination in the workplace than their White counterparts. This is according to the “2020 People of Colour in Tech Report” released this week by IT firm TrustRadius. The report aims to help address the lack of research on marginalised populations in the tech industry.

Create trust quickly through digital channels during this global pandemic suggests Vinay Bhagat, tech entrepreneur and CEO/Founder of TrustRadius. In this exclusive QnA, Vinay shares his thoughts on the impact of Covid-19 in the tech / B2B sales marketplace and how the team at TrustRadius responded to the global pandemic.

In this exclusive interview, JAXenter spoke with Vinay Bhagat, Founder and CEO of TrustRadius about the 2020 People of Color in Tech Report and its important findings. Bhagat discusses what challenges PoC in tech face, how diversity can be improved, and how the tech sector will change in coming years.

TrustRadius, a peer review website for businesses, has announced a new feature for its TrustQuotes For Web content syndication tool, aiming to enhance website visibility in Google search results for improved website traffic and click-through rates.The new feature enhances brand SEO by adding brand reviews and star rating beneath their search result URL.

More than half of people of colour working in tech globally have seen diversity increase in the last decade, according to a new report from TrustRadius. Yet, despite the indication of an increase in diversity, the report found that in many areas of the sector concerns persist around the lack of representation of people of colour.