Discover how authentic user reviews power B2B tech marketing
In this TrustTalk, TrustRadius’ Founder and CEO, Vinay Bhagat, sat down with Rebecca Stone to discuss how Cisco uses a customer-centric marketing strategy to attract today’s self-serve buyers.
There’s nothing new about the trend of B2B buyers preferring self-service journeys. What is noteworthy is the extent to which it has suddenly become the norm.
With news headlines predicting a possible recession and the tech industry becoming more competitive with each passing year, it’s more important than ever for technology providers to understand what their buyers want and execute GTM strategies that line up with these preferences.
Technology awards are a great way to show potential customers that your product is the best of the best, but buyers are skeptical of awards because so many are pay-to-play. Contrary to other award programs for B2B technology companies, TrustRadius’ awards are earned, never bought.
In this exclusive interview, Nick Mehta gives tips for how companies can build customer centricity into their infrastructure and day-to-day practices.
Changes within the economy at large haven’t stopped and with talks of a looming recession, businesses are needing to pivot, yet again.
Customer reviews on product review sites are the best way to elevate your SEO and discoverability to potential buyers.
At the beginning of the pandemic, there was a lot of hope that the shift to remote work would drive DEI. But data from TrustRadius’ HR Trends Report suggests that the actual impact has been mixed.
We’ve seen up to 50% increase in CTA conversion for products with pricing info. When you partner with TrustRadius, those CTA clicks go straight into your inbox as highly qualified leads.
The TrustRadius B2B Buying Disconnect is an annual research report that reveals year-over-year changes in business technology buying and selling.
Which is better: account-based or demand-based marketing? In essence, “demand generation” is an all-encompassing term that includes both demand-based and account-based marketing strategies.
TrustRadius and SlapFive will host the inaugural CustomerX Impact Awards, recognizing superstars in customer marketing and advocacy (CMA) through peer nomination.
Meet our experts
VP of Research
Megan leads Research at TrustRadius, whose mission is to ensure TrustRadius delivers high quality, useful and, above all, trustworthy user feedback to help prospective software buyers make more informed decisions. Before joining TrustRadius, Megan was Director of Sales and Marketing at Stratfor, where she was in charge of growing the company’s B2C revenue stream through email marketing and other channels. She enjoys traveling, reading, and hiking.14 posts by this author
VP of Audience and Reviews
Mark leads the Audience and Review Generation teams at TrustRadius and is a seasoned digital marketer on both the agency and brand side. Mark has a passion for educating others on digital marketing best practices and is the founding Chairman of the State of Search Conference (stateofsearch.org) and past President of the DFWSEM and Social Media Club of Dallas. He has led digital marketing efforts for sites such as PCMag, Mashable, BlackFriday.com and countless other websites over the last 15 years.3 posts by this author