How customer voice
drives business

Discover how authentic user reviews power B2B tech marketing

Top 12 Ways to Generate More Reviews by Leigh Kellner
What Is Customer Voice and Why Does it Matter to Marketers? by Russ Somers

Reviews are the number one way buyers find information about software products outside of vendor control. Despite the lack of complete…

Top Rated awards showcase today’s best products based solely on user feedback and satisfaction scores. Real customer experiences determine the winners –…

I’ve lived through some questionable fads in my life (think snap bracelets, feather hair extensions, and velvet tracksuits). And I’ve seen…

Winter is here – and believe it or not, so is a new decade! As the year (and the temperature) winds…

The Review Site User’s Bill of Rights The right to freely compare products The right to read reviews from users like…

Originally published on PRWeb on November 19th, 2019. The average buyer, according to the newest survey by TrustRadius, consults 5.1 different…

New industry research for the 2020 business technology market from TrustRadius This week, TrustRadius published The 2020 B2B Buying Disconnect Report.…

There’s no question that B2B tech is difficult space to sell into. There’s a trust gap, for one. Buyers want vendors…

Lately, we’ve been sharing how B2B organizations can get more reviews. One technique worth a deeper dive is using your customer…

Reviews work for B2B technology buyers. 56% of buyers are using reviews when the purchase new business technology. And scaling up…

Want to get more reviews? You should! Your potential customers (56% of software buyers, in fact) use reviews to make buying…

The buyers’ journey to find the perfect software match is not the same as it used to be. When options were…

*This post has been updated on November 25, 2019 with the Q4 2019 Buyer’s Guide publication schedule.* Your buyers are already…

Data Center Backup solutions have long been viewed as a necessary insurance policy for businesses. But in the face of modern…

Today, software buyers have a wide range of resources at their disposal. And the average buyer now uses an average of…

*This article was updated on July 29, 2019 based on new data from the TrustRadius team* Let me start by explaining…

Funding will expand footprint in Austin headquarters and continue to grow trusted review network  AUSTIN, Texas, July 23, 2019 — TrustRadius,…

New research confirms professionals are more skeptical of information online when it appears in a context with ads. Online ads diminish…

We at TrustRadius are pleased to announce that we’ve been named one of Austin’s Best Places to Work by the Austin…

Marketing Automation tools are the bedrock of most marketing activity across a wide range of company sizes, types, and industries. In…

Meet our experts

Research Manager

Emily Sue Tomac

Emily Sue Tomac is Research Manager at TrustRadius, where she studies reviews, the buying process, and buyers themselves. Her research aims to arm people buying software at work with the tools and information they need to work better, smarter, and easier. She's on a mission to tell their stories, and drive change in how software is bought and sold. Prior to joining TrustRadius, Emily Sue worked on research in linguistics and the digital humanities.

16 posts by this author

VP of Research

Megan Headley

Megan leads Research at TrustRadius, whose mission is to ensure TrustRadius delivers high quality, useful and, above all, trustworthy user feedback to help prospective software buyers make more informed decisions. Before joining TrustRadius, Megan was Director of Sales and Marketing at Stratfor, where she was in charge of growing the company’s B2C revenue stream through email marketing and other channels. She enjoys traveling, reading, and hiking.

7 posts by this author