How customer voice
drives business

Discover how authentic user reviews power B2B tech marketing

Top 12 Ways to Generate More Reviews by Leigh Kellner
What Is Customer Voice and Why Does it Matter to Marketers? by Russ Somers

*Updated on March 25, 2020 Since the World Health Organization declared COVID-19 “a public health emergency of international concern” on January…

The COVID-19 pandemic continues to have a tragic impact on our community. The most important areas of focus right now are…

COVID-19 has businesses making some hard decisions. In our digital age, companies can still get work done outside of the office—but…

Millions of tech buyers visit websites like TrustRadius each year. They’re looking for confirmation that they’re evaluating the right products. They’re…

Last week, TrustRadius launched our TRUE program to champion transparency in the industry of software reviews. TRUE recognizes vendors who are…

Introducing TRUE: Recognizing Brands Who Bring Trust to B2B Reviews Modern software buyers—your buyers—want the full truth. They tune out your…

Reviews are the number one way buyers find information about software products outside of vendor control. Despite the lack of complete…

Top Rated awards showcase today’s best products based solely on user feedback and satisfaction scores. Real customer experiences determine the winners –…

I’ve lived through some questionable fads in my life (think snap bracelets, feather hair extensions, and velvet tracksuits). And I’ve seen…

Winter is here – and believe it or not, so is a new decade! As the year (and the temperature) winds…

The Review Site User’s Bill of Rights The right to freely compare products The right to read reviews from users like…

Originally published on PRWeb on November 19th, 2019. The average buyer, according to the newest survey by TrustRadius, consults 5.1 different…

New industry research for the 2020 business technology market from TrustRadius This week, TrustRadius published The 2020 B2B Buying Disconnect Report.…

There’s no question that B2B tech is difficult space to sell into. There’s a trust gap, for one. Buyers want vendors…

Lately, we’ve been sharing how B2B organizations can get more reviews. One technique worth a deeper dive is using your customer…

Reviews work for B2B technology buyers. 56% of buyers are using reviews when the purchase new business technology. And scaling up…

Want to get more reviews? You should! Your potential customers (56% of software buyers, in fact) use reviews to make buying…

The buyers’ journey to find the perfect software match is not the same as it used to be. When options were…

*This post has been updated on November 25, 2019 with the Q4 2019 Buyer’s Guide publication schedule.* Your buyers are already…

Data Center Backup solutions have long been viewed as a necessary insurance policy for businesses. But in the face of modern…

Meet our experts

Senior Research Manager

Emily Sue Tomac

Emily Sue Tomac is Senior Research Manager at TrustRadius, where she studies reviews, the technology buying and selling process, and buyers and vendors themselves. Her research aims to arm people with the tools and information they need to work better, smarter, and easier. She's on a mission to tell their stories, and drive change in how business technology is bought and sold. Prior to joining TrustRadius, Emily Sue worked on research in linguistics and the digital humanities.

16 posts by this author

VP of Research

Megan Headley

Megan leads Research at TrustRadius, whose mission is to ensure TrustRadius delivers high quality, useful and, above all, trustworthy user feedback to help prospective software buyers make more informed decisions. Before joining TrustRadius, Megan was Director of Sales and Marketing at Stratfor, where she was in charge of growing the company’s B2C revenue stream through email marketing and other channels. She enjoys traveling, reading, and hiking.

9 posts by this author