How customer voice
drives business

Discover how authentic user reviews power B2B tech marketing

The 2021 B2B Buying Disconnect by Elizabeth Sullivan-Hasson
Omdia and TrustRadius Partner to Bring a New Universe of Possibilities to Buyers by Megan Headley

Buyer intent is everywhere, however, it’s not well understood by many B2B marketers. Only 40% of marketers today are using some…

100 business technology companies have earned the 2021 Tech Cares award based on user feedback and TrustRadius community nominations.

How marketing teams can better use the different types of intent to engage with their ideal customers.

Corporate LMS allows employers to teach their teams the skills they need to succeed. See the latest market updates here.

We’ve all seen our share of B2B marketing trends that came and went quickly. But one trend that’s undeniably here to…

In a post-COVID world rocked by the “Great Resignation,” ATS software is more important than ever. This is the 2021 ATS Market Update.

Reach the right prospects at the right time with relevant content

TrustRadius is introducing awards for three attributes that are very common on a buyer’s list of requirements: Best Value, Best Relationships, and Best Feature Set

It’s tough to be a B2B marketer in the modern world. Software buyers just want to self-serve—57% of buyers make up…

A growing number of contenders are fighting for market share in the HR Management software market. This is the 2021 update.

The newest buzzword in B2B marketing is intent data, and like most buzzwords, it’s ambiguous and everywhere.  But why now? The…

Tech Cares is expanding in 2021 to recognize more exceptional organizations in more areas. Find out how to nominate here.

A presence on review websites is a fantastic way to extablish trust with customers. Learn how to make the most of your profile here.

Firewall and security systems are becoming more important than ever. Learn more about the current and future state of firewall software here.

Unified Communication as a service, or UCaaS, has become more important than ever. Learn more about the current state and future of this market here.

In this post we explore popular eCommerce tools and how the eCommerce software industry has changed as a result of the COVID-19 pandemic.

Contact center software has exploded in the past year. The pandemic has generated new opportunities and investment in the market. Learn more here.

ERP software not only endured the pandemic, but it has also seen significant growth. These statistics show the market realities and the huge ROI of ERP.

Millennials have taken the workforce by storm, and now dominate the B2B buying process. Here’s what they want.

As the BI market continues to evolve, these statistics show how vital business intelligence tools will continue to be in a data-driven world. 

Meet our experts

Senior Research Manager

Emily Sue Tomac

Emily Sue Tomac is Senior Research Manager at TrustRadius, where she studies reviews, the technology buying and selling process, and buyers and vendors themselves. Her research aims to arm people with the tools and information they need to work better, smarter, and easier. She's on a mission to tell their stories, and drive change in how business technology is bought and sold. Prior to joining TrustRadius, Emily Sue worked on research in linguistics and the digital humanities.

17 posts by this author

VP of Research

Megan Headley

Megan leads Research at TrustRadius, whose mission is to ensure TrustRadius delivers high quality, useful and, above all, trustworthy user feedback to help prospective software buyers make more informed decisions. Before joining TrustRadius, Megan was Director of Sales and Marketing at Stratfor, where she was in charge of growing the company’s B2C revenue stream through email marketing and other channels. She enjoys traveling, reading, and hiking.

11 posts by this author