How customer voice
drives business

Discover how authentic user reviews power B2B tech marketing

2022 B2B Buying Disconnect: The Age of the Self-Serve Buyer by Megan Headley
TrustRadius Announces Demandbase Integration by Kristi Gamboni

Customer reviews on product review sites are the best way to elevate your SEO and discoverability to potential buyers.

Product review sites are a great way to harness your brand’s presence and support your brand’s search engine optimization.

At the beginning of the pandemic, there was a lot of hope that the shift to remote work would drive DEI. But data from TrustRadius’ HR Trends Report suggests that the actual impact has been mixed.

We’ve seen up to 50% increase in CTA conversion for products with pricing info. When you partner with TrustRadius, those CTA clicks go straight into your inbox as highly qualified leads.

The TrustRadius B2B Buying Disconnect is an annual research report that reveals year-over-year changes in business technology buying and selling.

Which is better: account-based or demand-based marketing? In essence, “demand generation” is an all-encompassing term that includes both demand-based and account-based marketing strategies.

TrustRadius turns 10 today! 2022 has been a big year for us so far, with numerous milestones and accolades. Now, it’s great to reflect on the decade to celebrate what got us here today.

This TRUSTimonials series recognizes TrustRadius employees, or TrustRadians, who go the extra mile for our customers on a daily basis. They bring our core values to life with their words, actions, and outcomes.

TrustRadius and SlapFive will host the inaugural CustomerX Impact Awards, recognizing superstars in customer marketing and advocacy (CMA) through peer nomination.

Our Founder and CEO, Vinay Bhagat, had the opportunity to speak at the Chief Marketing Officer Summit by CMO Alliance on the topic, “The Age of the Self-Service Buyer.”

TrustRadius, the most trusted research and review platform, is proud to have celebrated Certification Nation Day on May 17, along with the community of Great Place to Work-Certified™ companies across the country.

The elimination of third-party cookies will undoubtedly create opportunities for brands to find new ways to connect with and earn the trust of their core audience while also improving brand engagement.

TrustRadius’ calendar of upcoming awards for 2022. Come see what there is to celebrate!

When B2B companies align their go-to-market (GTM) with overall customer experience (CX), they’re practicing account-based experience (ABX) marketing.

Top Rated Awards improve transparency for B2B tech buyers and providers.

Why word-of-mouth marketing? In a survey of millennial buyer preferences, 58% of respondents reported that their top source of discovery was word of mouth.

Having a multi-review platform strategy is the best way to “see in the dark.” You’ve heard of “dark social” or the “dark funnel,” but have you figured out how to navigate it yet?

This TRUSTimonials series recognizes TrustRadius employees, or TrustRadians, who go the extra mile for our customers on a daily basis.

When B2B companies seize every opportunity to capture customer feedback, they foster a customer-centric culture that drives business growth.

With our expanded partnership and integration with 6sense, mutual customers can access deal intelligence within their 6sense timeline and Salesforce iframe.

Meet our experts

Megan Headley

VP of Research

Megan Headley

Megan leads Research at TrustRadius, whose mission is to ensure TrustRadius delivers high quality, useful and, above all, trustworthy user feedback to help prospective software buyers make more informed decisions. Before joining TrustRadius, Megan was Director of Sales and Marketing at Stratfor, where she was in charge of growing the company’s B2C revenue stream through email marketing and other channels. She enjoys traveling, reading, and hiking.

14 posts by this author
Mark Barrera headshot

VP of Audience and Reviews

Mark Barrera

Mark leads the Audience and Review Generation teams at TrustRadius and is a seasoned digital marketer on both the agency and brand side. Mark has a passion for educating others on digital marketing best practices and is the founding Chairman of the State of Search Conference ( and past President of the DFWSEM and Social Media Club of Dallas. He has led digital marketing efforts for sites such as PCMag, Mashable, and countless other websites over the last 15 years.

3 posts by this author