How customer voice
drives business

Discover how authentic user reviews power B2B tech marketing

2022 B2B Buying Disconnect: The Age of the Self-Serve Buyer by Megan Headley
TrustRadius Announces Demandbase Integration by Kristi Gamboni

These B2B technology companies have earned the 2022 Tech Cares Award.

Combine LinkedIn Matched Audiences with intent data to connect with the right audiences and drive sales.

Learn how to use intent data to gain a comprehensive understanding of your customer and their journey as part of your overall ABM strategy.

Not all downstream intent data is created equal. Learn how second-party intent data connects businesses with buyers who are ready to make a purchase.

The hottest ABM trends are focused on uniting demand gen and account-based marketing models for maximum impact.

B2B brands need the best intent data sources for customer retention and expansion. Learn about these sources and some of the common use cases.

B2B marketers can no longer ignore the intent data trend and its implications for business. Keep up with the developments in intent data adoption.

Intent data is becoming more crucial for marketing initiatives, but not all data is the same. Learn about the three types of intent data and how to use them.

For marketing ops, intent data can act as a bridge between buyers and sellers; connecting you with your audience at the right time.

Our traffic data shows companies are really honing in on strategies to elevate and listen to their customers.

In this TrustTalk, TrustRadius’ Founder and CEO, Vinay Bhagat, sat down with Miro’s CMO Paul D’Arcy to learn about their unique approach to community-driven marketing.

What are the benefits of intent data for marketers? Learn how to leverage intent data and when you should use it in your marketing efforts.

Out of 35 finalists, seven Customer Marketing & Advocacy professionals were chosen as winners in the inaugural CustomerX Impact Awards, powered by TrustRadius and SlapFive.

Recognizing the best software products based on their customer satisfaction, performance via reviews, and market size fit.

TrustRadius’ Techonomy Report identifies surging technology categories and dissects the meaning as it relates to the state of the economy.

Pipeline generation and increasing win rates is a tall order, which is why TrustRadius helps demand generation marketers use downstream intent data, among other tools, to reach, target, and convert in-market buyers.

The idea of customer marketing is often an afterthought for organizations—either overlooked by most of the company or haphazardly tacked onto other marketing strategies. But, it shouldn’t be.

In today’s economy, it’s much more efficient to retain and grow your customer base than acquire new customers. Now more than ever, customer marketers have to establish themselves as growth-drivers for the business. TrustRadius can help!

Improving B2B sales requires a fine balance between winning new customers and retaining existing ones.

Meet our experts

Megan Headley

VP of Research

Megan Headley

Megan leads Research at TrustRadius, whose mission is to ensure TrustRadius delivers high quality, useful and, above all, trustworthy user feedback to help prospective software buyers make more informed decisions. Before joining TrustRadius, Megan was Director of Sales and Marketing at Stratfor, where she was in charge of growing the company’s B2C revenue stream through email marketing and other channels. She enjoys traveling, reading, and hiking.

14 posts by this author
Mark Barrera headshot

VP of Audience and Reviews

Mark Barrera

Mark leads the Audience and Review Generation teams at TrustRadius and is a seasoned digital marketer on both the agency and brand side. Mark has a passion for educating others on digital marketing best practices and is the founding Chairman of the State of Search Conference ( and past President of the DFWSEM and Social Media Club of Dallas. He has led digital marketing efforts for sites such as PCMag, Mashable, and countless other websites over the last 15 years.

3 posts by this author