How customer voice
drives business

Discover how authentic user reviews power B2B tech marketing

2022 B2B Buying Disconnect: The Age of the Self-Serve Buyer by Megan Headley
TrustRadius Announces Demandbase Integration by Kristi Gamboni

Improving B2B sales requires a fine balance between winning new customers and retaining existing ones.

In this TrustTalk, TrustRadius’ Founder and CEO, Vinay Bhagat, sat down with Rebecca Stone to discuss how Cisco uses a customer-centric marketing strategy to attract today’s self-serve buyers.

There’s nothing new about the trend of B2B buyers preferring self-service journeys. What is noteworthy is the extent to which it has suddenly become the norm.

Our first-ever Summer Best of Awards means more opportunities for vendors to win valuable recognition.

With news headlines predicting a possible recession and the tech industry becoming more competitive with each passing year, it’s more important than ever for technology providers to understand what their buyers want and execute GTM strategies that line up with these preferences.

The Tech Cares badge recognizes exceptional B2B tech companies working hard to bolster Corporate Social Responsibility. Learn about our criteria and how to nominate here.

Technology awards are a great way to show potential customers that your product is the best of the best, but buyers are skeptical of awards because so many are pay-to-play. Contrary to other award programs for B2B technology companies, TrustRadius’ awards are earned, never bought.

To become recession-proof, a B2B GTM strategy has to be shaped around today’s buying habits.

In this exclusive interview, Nick Mehta gives tips for how companies can build customer centricity into their infrastructure and day-to-day practices.

Changes within the economy at large haven’t stopped and with talks of a looming recession, businesses are needing to pivot, yet again.

Customer reviews on product review sites are the best way to elevate your SEO and discoverability to potential buyers.

Product review sites are a great way to harness your brand’s presence and support your brand’s search engine optimization.

At the beginning of the pandemic, there was a lot of hope that the shift to remote work would drive DEI. But data from TrustRadius’ HR Trends Report suggests that the actual impact has been mixed.

We’ve seen up to 50% increase in CTA conversion for products with pricing info. When you partner with TrustRadius, those CTA clicks go straight into your inbox as highly qualified leads.

The TrustRadius B2B Buying Disconnect is an annual research report that reveals year-over-year changes in business technology buying and selling.

Which is better: account-based or demand-based marketing? In essence, “demand generation” is an all-encompassing term that includes both demand-based and account-based marketing strategies.

TrustRadius turns 10 today! 2022 has been a big year for us so far, with numerous milestones and accolades. Now, it’s great to reflect on the decade to celebrate what got us here today.

This TRUSTimonials series recognizes TrustRadius employees, or TrustRadians, who go the extra mile for our customers on a daily basis. They bring our core values to life with their words, actions, and outcomes.

TrustRadius and SlapFive will host the inaugural CustomerX Impact Awards, recognizing superstars in customer marketing and advocacy (CMA) through peer nomination.

Our Founder and CEO, Vinay Bhagat, had the opportunity to speak at the Chief Marketing Officer Summit by CMO Alliance on the topic, “The Age of the Self-Service Buyer.”

Meet our experts

Megan Headley

VP of Research

Megan Headley

Megan leads Research at TrustRadius, whose mission is to ensure TrustRadius delivers high quality, useful and, above all, trustworthy user feedback to help prospective software buyers make more informed decisions. Before joining TrustRadius, Megan was Director of Sales and Marketing at Stratfor, where she was in charge of growing the company’s B2C revenue stream through email marketing and other channels. She enjoys traveling, reading, and hiking.

14 posts by this author
Mark Barrera headshot

VP of Audience and Reviews

Mark Barrera

Mark leads the Audience and Review Generation teams at TrustRadius and is a seasoned digital marketer on both the agency and brand side. Mark has a passion for educating others on digital marketing best practices and is the founding Chairman of the State of Search Conference ( and past President of the DFWSEM and Social Media Club of Dallas. He has led digital marketing efforts for sites such as PCMag, Mashable, and countless other websites over the last 15 years.

3 posts by this author