How customer voice
drives business

Discover how authentic user reviews power B2B tech marketing

Top 12 Ways to Generate More Reviews by Leigh Kellner
What Is Customer Voice and Why Does it Matter to Marketers? by Russ Somers

There’s no question that B2B tech is difficult space to sell into. There’s a trust gap, for one. Buyers want vendors…

Lately, we’ve been sharing how B2B organizations can get more reviews. One technique worth a deeper dive is using your customer…

Reviews work for B2B technology buyers. 56% of buyers are using reviews when the purchase new business technology. And scaling up…

Want to get more reviews? You should! Your potential customers (56% of software buyers, in fact) use reviews to make buying…

The buyers’ journey to find the perfect software match is not the same as it used to be. When options were…

*This post has been updated on August 15th, 2019 with the Q4 2019 Buyer’s Guide publication schedule.* Your buyers are already…

Meet our experts

Research Manager

Emily Sue Tomac

Emily Sue Tomac is Research Manager at TrustRadius, where she studies reviews, the buying process, and buyers themselves. Her research aims to arm people buying software at work with the tools and information they need to work better, smarter, and easier. She's on a mission to tell their stories, and drive change in how software is bought and sold. Prior to joining TrustRadius, Emily Sue worked on research in linguistics and the digital humanities.

15 posts by this author

VP of Research

Megan Headley

Megan leads Research at TrustRadius, whose mission is to ensure TrustRadius delivers high quality, useful and, above all, trustworthy user feedback to help prospective software buyers make more informed decisions. Before joining TrustRadius, Megan was Director of Sales and Marketing at Stratfor, where she was in charge of growing the company’s B2C revenue stream through email marketing and other channels. She enjoys traveling, reading, and hiking.

7 posts by this author