How customer voice
drives business

Discover how authentic user reviews power B2B tech marketing

The 2021 B2B Buying Disconnect by Elizabeth Sullivan-Hasson
Omdia and TrustRadius Partner to Bring a New Universe of Possibilities to Buyers by Megan Headley

A presence on review websites is a fantastic way to extablish trust with customers. Learn how to make the most of your profile here.

Firewall and security systems are becoming more important than ever. Learn more about the current and future state of firewall software here.

Unified Communication as a service, or UCaaS, has become more important than ever. Learn more about the current state and future of this market here.

In this post we explore popular eCommerce tools and how the eCommerce software industry has changed as a result of the COVID-19 pandemic.

Contact center software has exploded in the past year. The pandemic has generated new opportunities and investment in the market. Learn more here.

ERP software not only endured the pandemic, but it has also seen significant growth. These statistics show the market realities and the huge ROI of ERP.

Millennials have taken the workforce by storm, and now dominate the B2B buying process. Here’s what they want.

As the BI market continues to evolve, these statistics show how vital business intelligence tools will continue to be in a data-driven world. 

CRM is more important than ever. These stats show the reality of how customer relationship software is currently, and how it is changing.

Out of all the software markets that boomed after COVID-19, video conferencing may be the biggest of them all. Learn more about this here.

Consumers consider different factors and weigh their options before making a purchase. (Especially large and expensive ones.) This is even more…

TrustRadius believes in the power of fair reviews, both for the buyer and the vendor. According to buyers, user reviews are…

Over the past seven years of running Top Rated awards at TrustRadius, we’ve seen three distinct levels of vendor promotion: Some…

TrustRadius’ Calendar of upcoming scheduled Awards from fall 2020 to Spring 2021. Come see what there is to celebrate!

Marketers, listen up: buyers don’t trust your marketing collateral. But they do trust B2B customer reviews.  Year over year, research shows…

Field sales were grounded in 2020. Conferences were canceled. 100% of buying decisions took place online. Yet B2B sellers still had…

Modern software buyers—your buyers—want the full truth. They tune out your polished marketing. They go straight to sources they can relate…

When we launched the biggest B2B report of 2021, the B2B Buying Disconnect, we knew our readers want even more expert…

**Updated December 11, 2020 with new data from the TrustRadius research team COVID-19 cases in the United States are at an…

Meet our experts

Senior Research Manager

Emily Sue Tomac

Emily Sue Tomac is Senior Research Manager at TrustRadius, where she studies reviews, the technology buying and selling process, and buyers and vendors themselves. Her research aims to arm people with the tools and information they need to work better, smarter, and easier. She's on a mission to tell their stories, and drive change in how business technology is bought and sold. Prior to joining TrustRadius, Emily Sue worked on research in linguistics and the digital humanities.

17 posts by this author

VP of Research

Megan Headley

Megan leads Research at TrustRadius, whose mission is to ensure TrustRadius delivers high quality, useful and, above all, trustworthy user feedback to help prospective software buyers make more informed decisions. Before joining TrustRadius, Megan was Director of Sales and Marketing at Stratfor, where she was in charge of growing the company’s B2C revenue stream through email marketing and other channels. She enjoys traveling, reading, and hiking.

11 posts by this author