How customer voice
drives business

Discover how authentic user reviews power B2B tech marketing

The 2021 B2B Buying Disconnect by Elizabeth Sullivan-Hasson
Omdia and TrustRadius Partner to Bring a New Universe of Possibilities to Buyers by Megan Headley

TrustRadius believes in the power of fair reviews, both for the buyer and the vendor. According to buyers, user reviews are…

Over the past seven years of running Top Rated awards at TrustRadius, we’ve seen three distinct levels of vendor promotion: Some…

TrustRadius’ Calendar of upcoming scheduled Awards from fall 2020 to Spring 2021. Come see what there is to celebrate!

Marketers, listen up: buyers don’t trust your marketing collateral. But they do trust B2B customer reviews.  Year over year, research shows…

Field sales were grounded in 2020. Conferences were canceled. 100% of buying decisions took place online. Yet B2B sellers still had…

Modern software buyers—your buyers—want the full truth. They tune out your polished marketing. They go straight to sources they can relate…

When we launched the biggest B2B report of 2021, the B2B Buying Disconnect, we knew our readers want even more expert…

**Updated December 11, 2020 with new data from the TrustRadius research team COVID-19 cases in the United States are at an…

**Updated on December 11, 2020 with new data from the TrustRadius research team The coronavirus pandemic caused radical changes in software…

When we published the first annual People of Color in Tech Report in September 2020, we knew our readers would get…

Veeam’s Business Hurdle The team at Veeam started using TrustRadius as a tool to build their competitive presence on review sites.…

The TrustRadius B2B Buying Disconnect is an annual research report that reveals year-over-year changes in business technology buying and selling.

When we published the first annual People of Color in Tech Report in September 2020, we knew our readers would get…

Love them or hate them, it’s a given that there are certain tools and software products that business professionals can’t do…

Hot on the heels of the 2020 People of Color in Tech Report (PoCiT), TrustRadius CEO Vinay Bhagat hosted The State…

When we published the first annual People of Color in Tech Report in September 2020, we knew our readers would get…

Learn how to create a Drift chatbot using TrustRadius True Intent data.

Avalara’s Business Hurdle Live events and tradeshows are a key way Avalara’s marketing team connects with customers and new prospects, but…

Meet the Omdia Universe – where analyst reports and TrustRadius reviews collide for a real Big Bang! 

We’re proud to announce our partnership with Omdia and its universe report. This collaboration brings together expert analyst opinion as well as real customer feedback, through TrustRadius. It’s a crucial part of what Omdia calls “connecting the dots across the entire technology value chain”. 

Over 100 business technology companies have earned the 2020 Tech Cares award based on user feedback and TrustRadius community nominations.

Meet our experts

Senior Research Manager

Emily Sue Tomac

Emily Sue Tomac is Senior Research Manager at TrustRadius, where she studies reviews, the technology buying and selling process, and buyers and vendors themselves. Her research aims to arm people with the tools and information they need to work better, smarter, and easier. She's on a mission to tell their stories, and drive change in how business technology is bought and sold. Prior to joining TrustRadius, Emily Sue worked on research in linguistics and the digital humanities.

17 posts by this author

VP of Research

Megan Headley

Megan leads Research at TrustRadius, whose mission is to ensure TrustRadius delivers high quality, useful and, above all, trustworthy user feedback to help prospective software buyers make more informed decisions. Before joining TrustRadius, Megan was Director of Sales and Marketing at Stratfor, where she was in charge of growing the company’s B2C revenue stream through email marketing and other channels. She enjoys traveling, reading, and hiking.

11 posts by this author