Modern software buyers want the full truth—not just your organization’s polished marketing. Above anything else, they trust their peers and are turning to review sites in astounding numbers to hear from them. According to our research, 70% of buyers will use reviews, and they make it more than 70% of the way through the buying process before ever contacting a vendor. So savvy marketers are ensuring they have a presence on review sites that attract the audience they are trying to engage. They are making important product information available and discoverable to increase brand preference with buyers.
At TrustRadius, we exist for the buyer. We ensure to award all technology with positive customer sentiment so the buyer can make the best purchase for their business. For us it’s about integrity, not pay to play, which is why we’re launching our first-ever TrustRadius Best Software List to honor those products catering to the evolving market and providing end users with exceptional product and service to meet their business needs.
Buyers, marketers, and reviewers alike understand the needs of a small business and an enterprise are vastly different. TrustRadius earns 17.8 million impressions a month on category-level market-specific searches.
A Best Software List title helps you stand out in the sea of searches and competitors. When buyers narrow their search to where it matters most, this recognition is essential.
What is the TrustRadius Best Software List?
The TrustRadius Best Software List celebrates products that support the evolution of self-serving buyers by sourcing and using customer reviews.
To make the list products must have 40+ reviews from the past year and have maintained a trScore of 7.5 or higher. These characteristics demonstrate a commitment to transparency, improvement, and user insights.
What are the benefits?
Being in the TrustRadius Best Software List gives your organization the chance to show interested buyers what sets you apart. Earning a spot on our Best Software List helps you:
As a Best Software winner, you’ll be provided with multiple Best Software badges to help you stand out in your market on the TrustRadius site, in TrustRadius marketing programs, and in your own marketing campaigns. Whether buyers discover your products on your site or ours, they will be greeted with this accomplishment.
The third-party accreditation sets your brand apart by communicating to buyers that you value your customer’s voice and your product enables your users to accomplish their business goals. 93% of buyers say reviews are influential, and 85% consider more than one option. These badges will add visibility, credibility, and brand preference.
Expand market presence
The TrustRadius Best Software List will not only be giving out badges for best overall software but will also consider the market sizes the product best caters to. You can earn badges in Enterprise, Mid-Market, and Small Business.
These badges are a great way to capture those 17.8 million impressions a month that search for specific market-size software options on TrustRadius. Simply put, a spot on the Best Software List means more eyes on your product by the people you most want to see it and buyers want this information to make the best purchase decision for their needs. Win-win.
What can you do to win and win more buyers?
The value of the awards comes from the scale and customer sentiment of your reviews. You must have 40+ reviews generated this year and a 7.5 trScore.
Essentially, our commitment to building trust and unbiased reviews means there is no pay-to-play here. Any product that meets the aforementioned requirements will be recognized.
For those looking to quickly generate reputable reviews, check out our complimentary review sourcing kit.
Want a personalized review sourcing strategy session?Schedule time with our awards team to see how you are pacing towards earning a spot on the TrustRadius Best Software List and get started on review generation.
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