TrustRadius and SlapFive are excited to announce the inaugural CustomerX Impact Awards, recognizing superstars in customer marketing and advocacy (CMA).
TrustRadius is partnering with SlapFive, a customer marketing software platform, to co-sponsor this awards program.
The award categories highlight customer growth strategies that go beyond case studies, reference calls, and testimonials. They emphasize CMA growth from initiatives such as penetrating a new market, launching a new product, surpassing specific competitors’ efforts, executing strategic customer review programs, and cross-sell, upsell, and retention and expansion campaigns.
The CustomerX Impact Awards celebrate high-achieving CMA professionals seeking to mobilize customers and use their brand advocacy to drive company growth in measurable ways.
“Based on our research, we know that virtually 100% of buyers want to self-serve their buying journey,” said Vinay Bhagat, Founder and CEO of TrustRadius. “As vendors adapt to this new reality, CMA departments need to build their customer review presence where buyers research. Then work with the rest of the marketing team to activate the customer voice to validate marketing claims. This is why we’re especially excited to partner with SlapFive to honor CMA practitioners who are at the forefront of these changes. We’re encouraging companies to start nominating their team members and share in our efforts to recognize them, as soon as the nomination portal opens on June 1.”
Important Dates to Remember
- The general public will be able to nominate CMA professionals from June 1-August 3.
- Category finalists will be announced on August 20, a month prior to the CustomerX Con 2022.
- The award winners will be announced on September 20 live at the CustomerX Con 2022 event in Boston, MA.
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