Gradient Works

Gradient Works is a territory planning and book management platform built for B2B sales organizations. Many teams still build territories in spreadsheets once a year and then leave them alone. Gradient Works replaces that with AI-built plans that stay current all year. The platform starts from account fit rather than geography or equal headcount splits. It scores every account against a company's best existing customers and then uses those scores to decide which accounts go to which reps.

Key Features

• Carve: Designs territory scenarios and deploys them directly to Salesforce or HubSpot. RevOps teams can build several scenarios side by side, compare them, gather feedback from stakeholders and push the final plan to the CRM, all without rebuilding spreadsheets.
• Market Map: Scores accounts and analyzes their fit by matching them against a company's best customers. It groups the total addressable market (TAM) into clusters and shows which accounts are worth a rep's time.
• Bookbuilder: Keeps rep books of business balanced and current as accounts churn, reps join or leave, and market conditions change. This keeps plans from going stale between annual planning cycles.
• Routing: Distributes leads and accounts to the right rep automatically, using rules and fit data.
• Analytics: Monitors pipeline coverage and rep activity in real time, so leaders can see where territories are underworked or overloaded.
• AI Researcher: Adds account-level research and data intelligence to support scoring and prioritization.
• MCP integration: Lets AI agents such as Claude, ChatGPT and Cursor work with Gradient Works data and workflows directly.