Structured

Structured helps global B2B enterprises and mid-market technology companies turn their partner ecosystems into a predictable source of pipeline.

Most partner programs were built to give partners access to content and campaigns. Very few were built to help partners actually execute them. That gap between enablement and execution is what Structured was designed to close.

For over 25 years we have worked with some of the world's most sophisticated channel ecosystems, including IBM, Google, ServiceNow, Microsoft, Zoom, and Dell. Today Structured is the only AI-native partner marketing automation platform built exclusively for B2B partner marketing automation, recognized as a Leader in the Forrester Wave: Partner Marketing Automation Platforms, Q2 2025.

Our platform helps enterprise and mid-market channel marketing leaders activate indirect channel partners including resellers, MSPs, VARs, distributors, and strategic alliances to launch, localize, and execute co-branded campaigns across global markets and 130+ languages at scale.

Unlike traditional through-channel marketing automation (TCMA) platforms that focus on content distribution, Structured focuses on execution. Partners interact through intent-based AI, get campaigns personalized to their audience and region, and channel marketing leaders get real visibility into partner activity, pipeline contribution, and revenue impact.