Unveiling StackAdapt: Transforming Digital Advertising with Precision and Performance.
We mostly use StackAdapt, a flexible platform, for our online advertising requirements. It can be used in display, video, native, and …
Overview
What is StackAdapt?
StackAdapt, headquartered in Toronto offers their native advertising specialized DSP, supporting programmatic advertising with audience discovery, B2B targeting, and engagement analytics among other features.
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Product Details
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- Tech Details
What is StackAdapt?
StackAdapt offers their native advertising specialized DSP, supporting programmatic advertising with audience discovery, B2B targeting, and engagement analytics. The platform supports advertising campaign planning, execution, and analysis. Its contextual targeting enables the user to place ads next to content relevant to a reader of a website, to drive user engagement. Its Page Context AI and Keyword Rule Targeting in StackAdapt, helps users to identify where ads should appear across the web. The user builds a contextual strategy, input phrases and keywords, and StackAdapt will place ads on webpages with content that's relevant to the campaign.
Available channels include native, display, video, audio, connected TV, video game, and digital out-of-home (DOOH). DOOH offers marketers a unique opportunity to get their message out in an interactive and eye-catching way on digital screens.
Available channels include native, display, video, audio, connected TV, video game, and digital out-of-home (DOOH). DOOH offers marketers a unique opportunity to get their message out in an interactive and eye-catching way on digital screens.
StackAdapt Videos
Webinar - Mastering Data to Unlock Advanced Media-Buying Strategies
Programmatic and ABM for B2B Marketers [StackAdapt Webinar]
How Programmatic Powers Engaging Digital Out-of-Home Experiences [StackAdapt Webinar]
Transforming 1st-Party Data into Advertising Gold [StackAdapt Webinar]
StackAdapt Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Comparisons
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Reviews and Ratings
(47)Attribute Ratings
Reviews
(1-24 of 24)Companies can't remove reviews or game the system. Here's why
- Advanced Audience Targeting.
- Dynamic Creative Optimization.
- Cross-Device Targeting.
- Real-Time Reporting and Optimization.
- Simplified User Interface.
- More Robust Reporting Tools.
- Improved Cross-Channel Integration.
- Enhanced Audience Insights.
June 10, 2024
Shift gears with New-gen Advertising!
- I have seen a 40% increase in visitors to my site.
- My conversion rates are higher when I run campaigns on Stackadapt.
- With detailed view on analytics, I am able to see the pace of ad spends too.
- Lead generation is another dimension, the tool has contributed a lot in my business.
- Better in app tours- to help utilise the maximum of the product.
- "i" button explaining features easily on just hovering.
- Replacing headers or titles with icons - neater UI
May 30, 2024
Excellent display advertising tool.
- Audience targeting - there are so many options for both B2C and B2B audiences, from browsing behavior audiences to account-based marketing audiences to CRM lists. There's a way to find your ideal audience no matter their industry.
- Pixel setup and management are pretty easy. It uses a universal pixel that you can easily place on your site. We use Google Tag Manager for this. Then, you can create any number of conversion events and easily implement them, also with Google Tag Manager, so we can trust we're getting good tracking.
- It seems many display ad platforms lack optimization tools, but StackAdapt makes it easy to adjust, add, or remove audiences, pause certain website categories, exclude batches of websites, pause individual ADS, and really fine-tune the targeting as you see what works and what doesn't.
- Maybe I'm missing something, but I haven't seen anywhere on the platform that allows me to easily set up dynamic retargeting ADS. I know it can be done, but it seems it requires support and help.
- An easier ad builder or something like a responsive display ad builder like Google would be useful. It is cumbersome to upload a bunch of different display ad sizes, and the creatives hub doesn't have any templates for regular static display ADS. They should incorporate the creative hub into the campaign setup.
- Generally, the CPM is pretty high across all ad types, but this is because of the quality of the network of sites manually vetted individually. So we don't get as many clicks and impressions as we could with the same budget on Google, so we have to make sure our ADS and targeting are near perfect.
- Good returns for the retargeting campaigns
- [..] (A Canada rep) is great at communicating and helping us. She responds very quickly and effectively.
- StackAdapt has great customer service and support teams
- They are great at adapting to help new campaigns out perform old campaigns
- StackAdapt team is also very helpful in walking us through everything and fast at responding
- StackAdapt is very flexible with pricing and options and a great starter for small businesses
- We were not able to get good ROI on the prospecting campaigns because our audience was too large
- StackAdapt has a lot to learn which is very time consuming. However, on a positive note, the team does respond to support questions very quickly
- There is not a Geo-radius function so we do have to use Mapsly for that and they have many crashes
- Wish they could do more integrations but they are still growing
May 30, 2024
Give StackAdapt a Try!
- Easy set up
- High inventory
- Low prices
- Wish i didn't have to wait for the reps to get back to us
- Wish self serve had more features
- Wish the costs could be even lower
- Customer acquiring
- Multi channel marketing
- Audience specific targeting
- User interface difficulties
- Requires more advanced reporting functionalities
- Improved ease of integration with other platforms
May 30, 2024
Not the best, but it gets the job done.
- Affordable placements & ad delivery.
- Managed service means saved time for our agency.
- Reasonable service fee to use them for managed media services.
- There has been occasional slopping maintenance of the campaigns, and we have to follow up with questions about spending spikes or significant changes in delivery CPMs.
- Account rep knowledge can sometimes be lacking. When we question our reps about performance, we sometimes get confusing or nonsensical answers.
- The reporting UI is definitely clunky and unintuitive.
May 30, 2024
Ideal programmatic partner.
- Get work done.
- Be adaptable.
- Team is easy to work with.
- It's challenging to determine which websites and other locations our adverts ran on.
- I'm not sure how the advertisements are affecting our total efforts.
- Good size advertising network.
- Good Audience Targeting on all channels.
- Good Analytics and KPIs.
- Dashboard UI could use some minor improvements.
- Need some more transparency of where Ad placements appear on.
- Need some additional tools to measure ROI better.
April 01, 2024
Great tool for Programmatic Advertising!!
- Programmatic Advertising
- Display advertising
- User's Data Management
- Ability to target by company industries
- Ability to target more of contextual targeting
February 08, 2021
Home grown and easy-to-implement programmatic platform
- Audience definition.
- Audience size estimation.
- Programmatic media buys.
- Charges HST.
- Missing LinkedIn inventory.
- Responsive ads.
January 29, 2021
StackAdapt - A great tool for advertisers!
- Audience segmentation.
- Data segment selection.
- Campaign activation.
- Organizing data segments for quick access.
- Integration with internal billing tools.
- Additional measurement tools.
- Outstanding customer service: quick to respond, great (proactive) recommendations and reporting.
- Fair pricing.
- Great response time to RFPs with great insights and opportunities.
- Some of the audience targets are a bit small, even for less than niche audiences/targets.
October 07, 2019
StackAdapt delivered on all their promises
- Their ad development tool is outstanding.
- They offer to help you create a super-detailed profile of your specific audience but their online tools for ratcheting down your audience are strong.
- Their customer support works hard for you.
- There is no way to QA your own ads. They QA for you and based on the level of their customer support, you can trust their QA, but the lack of self-assessment can cause problems for your company/agency.
- To know where your ads were actually deployed, when, and for how long would be amazing. They certainly know because they can track all sorts of analytics.
- Budgeting.
March 29, 2019
Honesty is the best policy.
- It's user-friendly, as we can navigate well throughout the platform.
- The option to have custom segments built strengthens our targeting efforts.
- Support from the StackAdapt team is awesome.
- Dashboard and filter options. When you are running multiple campaigns it's challenging to pull the right analytics. Could potentially be a user error BUT I'd prefer it to be an easier process.
March 22, 2019
Slick, Easy-to-Use, Great Reps
- Communication: Their reps are incredibly transparent, thorough and detailed. I really, really appreciate that.
- Creativity: Not only are the reps communicative, they actually bring new, fresh ideas to the table. As busy as we are, I can't thank them enough for that.
- Easy-to-use: As detailed as the dashboard is, it's actually pretty easy to use and bring new users up-to-speed on.
- I'd like to see easier grouped campaign reporting.
- Easy to find benchmarks and anticipated results. I love how LinkedIn's ad platform gives you examples of what to expect with your campaign. Having an easily accessible view of benchmarks and projected results would be great.
- Live mockups. Like Teads, I'd love to see shareable mockups of ads to share with stakeholders for approval.
March 21, 2019
StackAdapt are masters at native advertising
- User engagement
- Conversion rate
- CPA
- Bid factoring
- More detailed reporting.
- Better campaign structure for easier use.
- Creative building in the platform.
- Contextual targeting.
- Dynamic re-marketing.
- Behavioral and interest targeting.
- Bottom funnel marketing.
- Additional publishers.
March 19, 2019
Easy to Use Native Platform w/ Great Customer Service!
- Easy to use.
- New services & capabilities offered regularly.
- Great customer service!
- More in-depth audience targeting.
- Ability to switch between image sizes when creating an ad.
- Users being able to remove topics in the custom audience segments without having to contact support.
March 18, 2019
StackAdapt: A Great Addition to Your Marketing Stack!
- Scale. StackAdapt has access to many premium publishers and reaches a vast majority of our audiences.
- Efficiency. CPMs are great, affordable, and allow us the flexibility we need.
- Customer Service. The StackAdapt account management team is one of the best we've ever had the pleasure of dealing with. They are always eager to help.
- The interface can be a bit confusing.
March 18, 2019
Easy to Use, Even for Beginners
- They have really great customer service. Everyone is assigned a person on their account that can help them with pretty much anything.
- The platform is really easy to use. I have no experience doing paid media and I am able to set up campaigns successfully.
- The results for our clients have been really impressive and we can continue to ramp up native ad budgets for clients because the results speak for themselves.
- I wish you had the ability to resize images to the recommended sizes straight from the campaign management page, but you have to upload images that are the correct size already.
March 18, 2019
Lots of Good Layers With StackAdapt
- StackAdapt's video units work particularly well in terms of view rates across both Pre-Roll and Out-Stream video. This is, of course, depending on creative as well, but there has been consistent performance across most of the campaigns I have run.
- These video units also serve to drive a decent amount of web traffic to our client's landing page. With CTRs that often out-perform other video centered vendors we have run with.
- They are able to retarget users who have watched a portion of your video content with static in-feed native ads. Though we haven't seen many conversions coming from this tactic, the referral traffic has been at or above our benchmarks.
- Their reporting tool seems clunky at first, and not super intuitive to use. But once you spend a little time with it the tool can actually be pretty useful.
- Sometimes the dashboard function doesn't properly filter out everything you ask it to, forcing you to refresh the page and try again.
- The pacing tool shown in the dashboard often makes no sense in the numbers it represents. My campaigns have just about always delivered in full, so this isn't exactly an issue, but still confusing to look at.
October 05, 2018
StackAdapt: Great Service, Positive ROI, and Great Partner
- Outstanding customer service - highly responsive.
- Open to customer innovation - we have submitted multiple feature suggestions and seen them implemented - even new lines of business.
- Simple to use interface - anyone comfortable with modern SaaS apps will have no problem using it.
- Lack of highly refined targeting for job titles and geographies
- No list-based retargeting
- No option to hit specific domains individually without jerryrigging it
October 05, 2018
StackAdapt Stacks Up Against the Competition
- StackAdapt provides quality traffic to our client websites.
- StackAdapt's staff is extremely knowledgeable and will do anything to help you and your clients.
- StackAdapt's process of making sure no traffic from their platform is fraudulent, is amazing.
- There aren't many things I find that need improvement on the StackAdapt platform. Whenever we suggest a change, they happily oblige, and do anything they can to build it into their platform.