Great for testing our new website messaging
<div>We used Wynter to test new messaging and positioning on a variety of landing pages. We wanted to see if our ideal customers could …
Starting at $6,990 per year
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What is Wynter?
Target market insights platform for B2B SaaS marketers. It is used to get answers to questions about target customers in under 48 hrs. Wynter helps to uncover target customers' pain points, what they need, how they buy, and what resonates…
Recent Reviews
Popular Features
- Consumer Feedback (13)8.989%
- Market Insights and Reports (7)8.282%
Reviewer Pros & Cons
Pricing
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- No setup fee
For the latest information on pricing, visithttps://wynter.com/pricing
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $6,990 per year
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- Competitors
- Tech Details
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What is Wynter?
Target market insights platform for B2B SaaS marketers. It is used to get answers to questions about target customers in under 48 hrs. Wynter helps to uncover target customers' pain points, what they need, how they buy, and what resonates with them.
Wynter's services are on-demand, and the company promises to deliver results in 12-48 hrs.
Wynter's services are on-demand, and the company promises to deliver results in 12-48 hrs.
Wynter Features
Market Research Features
- Supported: Competitor Research
- Supported: Consumer Feedback
- Supported: Market Insights and Reports
Additional Features
- Supported: B2B Message Testing
- Supported: B2B Target Customer Surveys
- Supported: Preference Testing
- Supported: B2B User Testing
- Supported: Sales demo feedback
- Supported: B2B prospect interviews
Wynter Screenshots
Wynter Competitors
Wynter Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Wynter starts at $6990.
Reviewers rate Consumer Feedback highest, with a score of 8.9.
The most common users of Wynter are from Mid-sized Companies (51-1,000 employees).
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(24)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
Wynter has proven to be an invaluable tool for businesses looking to gain actionable insights and solve key business problems. Users have reported that the software has helped them refine their value proposition and target messaging based on impactful feedback directly from potential buyers. This has allowed them to make necessary improvements to their sales emails, resulting in more effective communication with their prospects.
Additionally, Wynter has provided a cost-effective solution for testing and optimizing messaging for new website designs. By offering near real-time insights on audience perceptions of messaging and design, users have been able to ensure effective communication, improve conversion rates, and save media dollars. The software has also played a significant role in validating whether businesses have hit the mark with their product positioning and identifying areas of improvement to reach the right audience.
Moreover, Wynter has been instrumental in gathering qualitative insights for website development projects and marketing campaigns, leading to improved decision-making processes and conversion rates. Users have experienced improved message-market fit and have been able to iterate quickly and efficiently on their products and services. The software's cost-effectiveness has helped users find common objections and confusions in their copy, allowing them to optimize it for better explanations and quicker purchases.
Furthermore, Wynter has enabled users to test and improve website messaging, quantify its impact, and gain better internal consensus. By understanding their target audience better through the software's feedback, users have been able to increase conversion rates and create more compelling messaging. The high-quality feedback provided by Wynter quickly and cost-effectively has allowed users to improve website copy with higher confidence.
In summary, Wynter addresses various business problems such as refining value propositions, optimizing messaging for new website designs, validating product positioning, gathering qualitative insights for marketing campaigns, improving message-market fit, optimizing copy for clarity and conversions, testing key messages for consensus-building, increasing landing page effectiveness, gaining direct input on marketing messages, improving accuracy of marketing messages, and increasing conversions for new product launches. Users have found value in the software's ability to gather feedback from real prospects and gain insights into their target audience's perception of their messaging.
Customer Support: Users highly value the assistance provided by Wynter's customer success team. Many reviewers have found the support to be helpful and appreciated the level of assistance received in getting set up and choosing the best tests for their goals.
Flexibility and Customization: Wynter's self-serve platform is praised for its flexibility and ease of use. Reviewers appreciate that they can easily create and launch surveys or messaging tests that are most relevant to them, allowing them to tailor the tests to their specific needs.
Quick Turnaround Time: The speed at which users receive results from Wynter is a major advantage mentioned by many reviewers. Some users have been amazed at how quickly they received opinions from senior-level buyers, often within 24 hours or less. This quick feedback cycle allows users to make timely adjustments and improvements to their marketing materials.
Pricing Model: Some users have found the pricing model of Wynter to be challenging to understand, particularly as features evolve and prices change. This has led to confusion in determining how to get the best value from the software. Additionally, smaller companies that only need to test infrequently may find the pricing to be cost-prohibitive.
Response Quality: Some users reported varying quality in the responses they received. These users indicated that while the majority of the responses they received from Wynter were high quality, they felt they had to pay close attention to weed out the few low-quality responses.
Interface and Reporting: A few users indicated that the user interface took a while to learn, and had room for improvement in terms of usability and navigation.
Attribute Ratings
Reviews
(1-14 of 14)Companies can't remove reviews or game the system. Here's why
May 14, 2024
Great for testing our new website messaging
Score 8 out of 10
Vetted Review
Verified User
<div>We used Wynter to test new messaging and positioning on a variety of landing pages. We wanted to see if our ideal customers could understand what the product does and if the landing page addressed their concerns.</div><div><br></div><div>We had an overhaul of our messaging and positioning and mocked up a new home page and product landing page. Wynter allowed us to customize the questions we wanted to ask people in our target audience: IT administrators.</div><div><br></div><div>The feedback received was very helpful, as you could tease out what the common questions were and whether IT admins really understood what our product was. We found that even though we spent a lot of time on our new messaging, there were still improvements to be made.</div><div><br></div><div>We are also planning to use Wynter for research about specific workplace trends IT admins experience in their day to day. We want to publish a "report" and we feel that Wynter is the easiest and most accessible way to get our questions in front of the exact audience that matters to us and our customers. The cost per response is really reasonable in terms of the time saved.<br></div>
- message testing
- survey responses
- larger pool of IT users
May 14, 2024
Used Wynter to test homepage copy and design
Wynter helped us get insights from our target personas that we used to shape our messaging and website copy. We have used Wynter to test multiple versions of the website and implemented changes with the help of the feedback we received. It is otherwise difficult to quickly access this persona and receive quality feedback on a short timeline.
- Speed of responses from participants
- Easy to use interface
- Identifies good candidates
- Solid and responsive customer service
- In my opinion, doesn't have a deep pool of respondents for all titles, but growing
- I think the website look could be modernized
- In my experience, customizing questions sometimes a little tricky, but works
May 14, 2024
Excellent, speedy B2B messaging feedback!
I've used Wynter at 2 B2B SaaS companies where we needed immediate and impactful feedback on messaging, content marketing, and sales material. The participants are high caliber and speedy, and don't hold back on how to improve the messaging or positioning.
- Messaging feedback
- Recruiting high quality respondents
- Providing good templates for tests
- More options to engage with the participants outside of just a survey
- Beta AI features still buggy
We are a small, two person company that offers UX design services for small software teams. We use Wynter to validate ideas we have about our potential clients: We used it to field a buyer intelligence survey to better understand how our clients think about what we sell and make our offer more compelling; We also tested an initial landing page concept to figure out where the holes in our pitch were.
- It helps get you outside of your own biases
- It helps see where real people's expectations align with your priorities
- It helps you avoid obvious mistakes in your marketing
- When we used it, it felt like kind of a nothingburger product; there isn't much to it. Which did make me question whether or not the company had any perspective or expertise in their core area of customer research.
- I found the sample questions pretty basic. Again, expertise. I wasn't confident I was asking the right questions, but the ones provided felt too simple. I would have appreciated more guidance.
- I did often wonder about the quality of our participants. We just have no idea how much they are paid and if they're taking the survey because they have nothing better to do.
May 13, 2024
Invaluable insights from our ideal buyers
We've struggled to nail our unique value prop in a way that's succinct, but also encapsulates the complexity of our work. For years we've played around with various combinations internally, but could never get it to land. I heard about Wynter via Chris Walker and it was a right place right time, as we've engaged with a publicist that we only thought could be effective if we had a really clear grasp of what resonated with our ICP and want we felt represented us and differentiated us in the market.
We started with a poll asking questions about some of our hypotheses and getting open ended answer about phrases our ICP would come up with to describe our work.
Next we used those takeaways to create landing page tests to see what landed.
Finally, we're fleshing out a full new website in a pre-production environment to see how we did overall.
We started with a poll asking questions about some of our hypotheses and getting open ended answer about phrases our ICP would come up with to describe our work.
Next we used those takeaways to create landing page tests to see what landed.
Finally, we're fleshing out a full new website in a pre-production environment to see how we did overall.
- Targeted survey groups of our exact ICP
- Easy to digest survey results
- Various feedback types to drill down on useful data
- More pricing transparency as you're building the survey so you don't add a ton of questions then get to the checkout and you're way over budget
Score 10 out of 10
Vetted Review
Verified User
We use Wynter all the time to test our messaging. Landing pages, booth headlines, email copy etc. As a young-ish start up with a wide target persona we've struggled to really get our messaging just right. Wynter has allowed us to really cut out some of the "noise" and focus on in the pieces that our prospects react to the most.
- Speed to feedback - you have actionable insights in 24-48 hours
- Targeting - was really great to see both area of expertise, title, company size and industry all as options to select for reviewers
- Quick launch - they make it super easy and simple to get a test out the door
- Viewing results - I'm sure the upgrade package is better than the standard one we use, but its not always easy to digest all the feedback you get.
Score 10 out of 10
Vetted Review
Verified User
We were undergoing a big strategic shift in category, positioning, messaging, and audience. We used Wynter to battle test and sanity check a lot of what we were planning from a launch standpoint. After a couple iterations (and plenty of great feedback from the Wynter panel), we were able to take everything to market with high confidence and extremely quickly. I don't know how we would have been able to do that without Wynter.
- Message testing
- Executive feedback
- Design & UX feedback
- Engagement with reviewers
May 13, 2024
The best at ICP Research and A/B Testing
Score 10 out of 10
Vetted Review
Verified User
At [...], we utilize Wynter to streamline our landing page testing process.
The platform effectively addresses the challenge of optimizing conversion rates by enabling us to create and test various landing page iterations. We rely on Wynter to conduct A/B tests, analyze results, and make informed decisions to enhance our marketing strategies. Its scope within our use case encompasses the entire landing page optimization workflow, from design to analysis.
We get insight not only into customer's preferences, but we can ask our ICPs for feedback of pages that we A/B test
The platform effectively addresses the challenge of optimizing conversion rates by enabling us to create and test various landing page iterations. We rely on Wynter to conduct A/B tests, analyze results, and make informed decisions to enhance our marketing strategies. Its scope within our use case encompasses the entire landing page optimization workflow, from design to analysis.
We get insight not only into customer's preferences, but we can ask our ICPs for feedback of pages that we A/B test
- Landing Page Testing
- HomePage Testing
- Messaging Testing with fast feedback loop
- Understanding what problems our ICP is facing
- I had no issues with Wynter or their customer support
May 13, 2024
Gold Stars for Wynter
Wynter has been an invaluable tool for quick but robust directional research. We have used the platform to test initial brand messaging, rebranding candidates, and website copy with very specific target audiences for our B2B clients. The audiences Wynter accesses are invested in the process and provide high quality feedback which can be a real challenge otherwise. And the pricing model keeps the tools accessible to small-to-midsized marketing agencies. We are looking forward to expanding our use of the platform this year.
- Easy-to-use platform
- Quality respondents
- Accessible pricing
- Quick insights
- More audience categories
February 22, 2024
Absolute game changer
We use Wynter mainly to test copy ideas and validate our messaging guidelines with our target personas. We have also used it for surveys and landing page testing.<br>The problem that Wynter solves for us is getting our message in front of our buyer personas quickly and assertively so we know our campaigns and other marketing efforts are heading in the right direction.
- Provides quick access to your buyer persona
- Provides multiple testing options for different types of validation
- Provides good segmentation options for higher assertiveness
- The interviews are still not as easy to get as the other types of input
- Sometimes, depending on your target audience, they still don't have enough people
February 13, 2024
Wynter is arguably the most useful tool for Product Marketers
Score 10 out of 10
Vetted Review
Verified User
Where do I start... Wynter is arguably the most useful tool for any Product Marketer. If your messaging falls flat, nothing else really matters. Wynter helps me test our messaging, and well... and brings me back to earth. I use it to test landing pages, send quick surveys to our ICP, and watch people navigate our website—a humbling experience worth millions.
- Landing page messaging test
- Target customer surveys
- User testing
- Increase the amount of available panelists.
February 13, 2024
Wynter is an awesome tool for B2B messaging testing
Score 10 out of 10
Vetted Review
Verified User
We have used Wynter to test messaging frameworks, positioning statements, and web pages across a number of different target personas.
- It allows us to tap into a vast testing audience across many different personas
- It allows us to quickly get feedback on messaging we need to validate
- The platform is easy to use
- We also benefit from research advisory services
- New test options are welcome, including testing raw messaging
February 13, 2024
Wynter is a SaaS startup must-have
Score 10 out of 10
Vetted Review
Verified User
We've been using Wynter for a year—it's helped us rebuild our messaging across our website and marketing materials. We also ran one-off surveys to get more insight from target buyers. Hugely helpful.
- Great sample of the right personas
- I like the credit system instead of an annual "use it or lose it" model
- Easy to use
Wynter allows us to do customer testing in various ways. The problem that Wynter has solved best for us is understanding whether or not our messaging on web properties resonates with our customers. We have used it primarily for testing our homepage messaging but also for landing pages. We recently used Wynter for sourcing demos of our ICP as well while the program was in beat. This process was slower and less successful.
- Building customer segments
- Highlight and aggregate feedback
- Customer service
- UX for sourcing demos
- Volume of audience for sourcing demos
- Pricing and packaging