Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.
$900
per month (starts at 2,500 active contacts)
Adobe Marketo Engage
Score 8.2 out of 10
N/A
Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.
N/A
Pricing
Act-On Software
Adobe Marketo Engage
Editions & Modules
Professional
$900
per month (starts at 2,500 active contacts)
Enterprise
$2,000
per month ( starts at 2,500 active contacts)
No answers on this topic
Offerings
Pricing Offerings
Act-On
Adobe Marketo Engage
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
Yes
Yes
Entry-level Setup Fee
Required
Optional
Additional Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.
We looked at using Pardot and decided to use Act-On due to pricing and ease of use. Pardot had a better Salesforce connection since they are owned by Salesforce. Pardot was very expensive and didn't offer some of the functionality we were looking for. For example, Pardot does …
I think that if you're just starting out in email marketing, you'll probably navigate to a tool like Mailchimp. When you've gotten a good base of what the industry is and you want to do a little bit more, then you'll upgrade to HubSpot and then to Act-On. I feel like Act-on is …
Act-On is the scrappy little program that could. One of the biggest problems of the larger ESP and ABM services is that companies have to meet a high standard with their other software and IT in order to use them. I think this is a big failing on their part, considering that …
We used to use a combination of SugarCRM and INBOX25, but we moved to a Microsoft platform and had to go to a compatible platform. Act-On was the perfect fit since it was compatible with both Sugar CRM and Dynamics CRM, which made our change over and integration relatively …
Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive …
Act-On does most everything that Marketo and HubSpot can and Act-On does some of them better and some of them worse. I've outlined the strengths and weaknesses of Act-On already. I am familiar with Marketo and HubSpot but not familiar enough with them to create a matrix type …
HubSpot's pricing tiers are much cheaper in some cases, and they provide some of the tools that are included with Act-On Software's premium tiers. I believe Act-On has more versatility in tracking conversion and other rates out-of-the-box compared HubSpot, which is why we chose …
Even though Act-On isn’t the easiest platform to understand, it’s still easier than Marketo and has more features for marketing/sales than Constant Contact.
The UI of Act-On was the main reason we decided to purchase Act-On as opposed to Marketo or ClickDimensions. Even though Marketo seems to be the most robust tool, with the most capabilities, many of these were add-on's or customization's that came with additional costs. Act-On …
We chose Act-On because it was by far the easiest to use and has a streamlined interface. It's the only one I looked at and wanted to jump in and start using. It's also a bargain compared to similar solutions.
We were actually first leaning towards HubSpot, however they couldn't agree to our standard Code of Conduct (as a principle they never do) and since we have some strict purchasing routines that includes the supplier signing our CoC we were unable to go through with the deal. In …
With some of the others we would have to maintain two databases. That wasn't feasible for us. In addition to that, price wise it was more money and I didn't recognize any clear cut features that really forced us to pay that much more for something that wasn't giving us that …
Act-On does all that other vendors like HubSpot and Marketo promise. With Act-On it is much easier to get started and to be productive. Compared with HubSpot, Marketo and other important vendors, Act-On's pricing and support are big differentiators. Because Act-On wants to be a …
The cost of ownership vs. functionality and ease of use is second to none, add in the speed of implementation and their customer success programs and nothing comes close.
Act-on is much easier to use than the other systems.
Verified User
Executive
Chose Act-On Software
Act-On was a much more price competitive product than Marketo and similair providers and had by far the best customer service and support. Act-On had no hidden costs and we were able to scale up when we needed to with ease. Other colleagues have advised that Act-On is also much …
HubSpot was the only one that had an out of the box integration with Dynamics CRM and the integration works seamlessly. Act-On was one of the most inexpensive ones. Money well spent!
Price, ease of use and customer service put Act-On ahead of Marketo for our business. The interface was easier, the implementation was quicker and the results were easier to track.
Act-On gives me everything I need to be a powerful marketer. I've evaluated Marketo and Eloqua (after having Act-On and told the price doesn't matter) and I could not find a reason to switch. They did not provide me any evidence that they could increase my productivity or help …
I choose Act-On because of the price, simplicity and customer service reputation. After sitting through a few demos, I also felt Act-On had more to offer a small company like ours. Their niche is small to mid-size businesses, which made me feel like they understood our needs …
I chose Act-On based on price and that it was a new objective for my company. Act-On is a very robust system that is affordable. I didn't need a complex system. Act-On had what I needed to roll out marketing automation. It also has the ability to scale globally without too much …
I kind of already covered this in my previous response.
Manticore - Nice people, product didn't integrate with Oracle CRM, used it for email blasting only. Such a disappointment on the integration.
Adobe Marketo Engage
Verified User
Director
Chose Adobe Marketo Engage
Marketo is better than Act-On in every way in my opinion. I have used both for 5 years and Act-On is extremely limited if you want to do complex or strategic targeting and segmentation. The reporting features in Act-On or rudimentary compared to Marketo. You definitely get what …
After using multiple different systems for various applications: I find Marketo to be the best supported and the easiest to use for Enterprise multi-regional efforts.
HubSpot works great for SMB / users new to digital marketing. Its ability to grow with an organization into …
Verified User
Strategist
Chose Adobe Marketo Engage
I inherited this instance of Marketo so I wasn't involved in the selection process. However, we chose Marketo as our major partner, Microsoft is also a user. Due to our partner status and involvement with Microsoft's marketing team, we became a reseller of Marketo. Marketo is …
Marketo's customization options greatly outperformed Act-On and HubSpot. Its ability to integrate directly with other tools (i.e. Salesforce) helps streamline our efforts and maintain our data integrity.
I didn't select Marketo. I saw the demo for Act-On and saw how intuitive things were, how easy it was to use, and how much cheaper it was. But my marketing manager wanted to stay with Marketo because of the investment we had already made. Act-On looked so much better.
Marketo far exceeded Act-On's capabilities and is much easier to use. Pardot is comparable to Marketo, but ultimately my prior experience and satisfaction with Marketo led me to choose Marketo.
Marketo, in my opinion, is better than the others when working for a B2B or tech company. I felt like it gave us more control over how we distributed messaging to our customers and prospects that helped them easily understand complex tech and software products. Alternatives …
Associate Director of Sales Analytics & Operations
Chose Adobe Marketo Engage
Marketo provides a more comprehensive marketing automation solution compared to Act-On or Oracle's Eloqua, however, the latter are more user-friendly. Once you've rounded the learning curve with Marketo, it provides many more opportunities for customization, and the level of …
I made this decision over 6 years ago when I purchased Adobe Marketo Engage as one of the first 100 customers. I then became a Marketo employee after using the solution for a year. I have now used the tool for two years since joining Apttus.
I like how this tool gives our marketing and sales teams the ability to create more coordinated journeys with tools like Sales Connect, which run marketing data right into our CRM and other advanced lead generation, lead scoring and Account management tools. I like the AI driven …
Verified User
Manager
Chose Adobe Marketo Engage
Adobe Marketo seems to have the most robust features although may be a bit more complicated than some of the other systems I've evaluated and used in the past. Overall, the functionality seems to be similar although the overall system seems like it will be able to scale better …
Marketo is a much more robust tool when it comes to tracking engagements of a prospect, connecting with other platforms as well as an overall better user experience than the others.
I have not actively used other Marketing Automation tools. I evaluated Marketo 3.5 years ago against Pardot, Act-On, Hubspot and a host of others and selected Marketo because it was the most powerful, customizable, and robust tool available.
Verified User
Director
Chose Adobe Marketo Engage
Marketo was very flexible and gave us the most options for customization.
Selection depends on the client. I think out of all the tools, Marketo does the best job when it comes to workflows, but I don't like the email builder or their lack of reporting.
Marketo was a perfect choice at the time - we were new to marketing automation and this allowed us to create a presence for ourselves and measure our progress. We only switched to Eloqua once we had grown beyond Marketo‘s capabilities and needed a more robust platform.
Marketo's ability to have multiple brands/business units within a company in a single instance with the respective governance from users-roles and permissions, independent databases, independent content but with the facility of creating templates from headquarters to be shared …
At the end of the day, they all do the same thing. It's about how you utilize the features offered in the software and how they fit your business needs. Marketo is great for B2B marketing as it really understands the need to move customers from the beginning stages of buying …
I have used Pardot and ActOn and SilverPop. Marketo is the most tailored and robust but I think ActOn and Pardot are easier for the novice user. They are easier to pick up and use than Marketo.
Marketo was the only product that had the flexibility we need for our structure. Some of the other products did certain aspects well but not as well as Marketo. It had everything we were looking for in one tool.
We evaluated numerous tools and ultimately decided on Marketo because of the scope of our marketing efforts. We wanted something fairly simple to use and for specific situations. We also needed something that could be easily integrated and Marketo's open API was a plus. …