Overview
What is Adobe Marketo Engage?
Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex…
Adobe Marketo Engage is without a doubt a great marketing automation tool
Best Automation and Lead Management software for Marketing
With Marketo, your business's marketing campaigns are handled professionally
Using Marketo to Support Sales Goals
Why Adobe Marketo Engage is Great for B2B
Improve your lead management with Adobe Marketo Engage
Boost Your Sales with Adobe Marketo Engage and Its Amazing Personalization Features
Promotes all products effectively through marketing campaigns
All in one Marketing tool, Adobe Marketo Engage
Enhance Your Overall Marketing Efforts With Adobe Marketo Engage
Marketo expertise is a career shaper
A wonderful versatile tool
A very powerful Marketing Automation and Digital Marketing Platform
Marketo... all you need
How Adobe Marketo Engage Differs From Its Competitors
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Lessons for Success
Special Use Case
Onboarding Wisdom
Learning from the Community
Tips & Tricks
Core Features Used
Favorite Features
Feature You Wished You'd Used Sooner
Help from the Community
Marketo Differentiators
Staying Organized
Lead Sourcing
Channels
Segmentation
Smart Campaigns
Forms
Email Templates
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
- Number of emails sent, delivered, clicked, opened, bounced, unsubscribed;
- Number of Inquiries by channel, type, source;
- First Marketing Inquiry;
- Cost per …
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
- For upsell and cross-sell, Marketo allows you to built custom targeted lists and segment specific users
- For product launches, you can send out detailed messages to all of your customer base
- For customer service, you can use Marketo to send out …
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
for all of the above the key is automation at scale. Marketo is excellent at this and far superior to other tools.
Using Marketo to Support Sales Goals
Lessons for Success
Special Use Case
Onboarding Wisdom
Learning from the Community
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Essentially, …
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Cross-Sell and Upsell - Achieve higher lifetime customer value by providing adjacent products and services
Lead Management - Nurture prospects through the buying …
Impact on Wealth Management Companies
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Lead nurturing automation (924)8.888%
- List management (946)8.888%
- Email deliverability reporting (949)8.181%
- Standard reports (931)7.878%
Reviewer Pros & Cons
Video Reviews
4 videos
Pricing
What is Adobe Marketo Engage?
Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.
Entry-level set up fee?
- Setup fee optionalOptional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.
What is OutboundEngine?
OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with…
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 7.6WYSIWYG email editor(890) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 7.7Dynamic content(867) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 7.8Ability to test dynamic content(845) Ratings
Users can test dynamic content prior to launching a campaign.
- 8.1Landing pages(907) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 7.9A/B testing(893) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 7.8Mobile optimization(865) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 8.1Email deliverability reporting(949) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 8.8List management(946) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 9Triggered drip sequences(856) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 8.8Lead nurturing automation(924) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 8.8Lead scoring and grading(899) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 8.7Data quality management(897) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 8.7Automated sales alerts and tasks(852) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 7.5Calendaring(710) Ratings
The software helps users maintain a calendar of all marketing activities.
- 8.4Event/webinar marketing(838) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 7.5Social sharing and campaigns(538) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 7.3Social profile integration(375) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 7.3Dashboards(893) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 7.8Standard reports(931) Ratings
The software offers pre-built reports with metrics standard to the category.
- 7.4Custom reports(886) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 8.5API(809) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 8.5Role-based workflow & approvals(687) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 7.9Customizability(833) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 9.1Integration with Salesforce.com(810) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 8.6Integration with Microsoft Dynamics CRM(273) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 8.2Integration with SugarCRM(175) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Adobe Marketo Engage?
Adobe Marketo Engage Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing automation
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Calendaring
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Integration with SugarCRM
Adobe Marketo Engage Screenshots
Adobe Marketo Engage Video
Adobe Marketo Engage Integrations
Adobe Marketo Engage Competitors
- Oracle Marketing
- HubSpot Marketing Hub
- Salesforce Marketing Cloud
- Mautic (open source)
- Pivian Marketing Cloud
- Act-On Software
- LeadSquared
- CallidusCloud LeadRocket (discontinued)
- Experiture Marketing Platform
- Porch Group Media
- Constant Contact Lead Gen & CRM
- Dynamic Yield
- Right On Interactive
- GreenRope
- Sugar Market
Adobe Marketo Engage Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS |
Adobe Marketo Engage Downloadables
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(2599)Attribute Ratings
- 9Likelihood to Renew146 ratings
- 9Availability25 ratings
- 9Performance30 ratings
- 8Usability98 ratings
- 8.8Support Rating89 ratings
- 6.7Online Training29 ratings
- 10In-Person Training12 ratings
- 10Implementation Rating37 ratings
- 6Configurability6 ratings
- 7Product Scalability10 ratings
- 1.6Ease of integration9 ratings
- 8.2Vendor pre-sale6 ratings
- 8.2Vendor post-sale7 ratings
- 7.3Email Marketing2 ratings
- 9.1Lead Management1 rating
- 4.5Reporting & Analytics1 rating
- 9.1CRM Integration1 rating
- 9.4Professional Services3 ratings
- 7.9Contract Terms and Pricing Model4 ratings
Reviews
(1-25 of 1130)- Customer journey management needs tools that can visualize what's going to happen at every step. Thanks to Marketo Engage we can flat out every stage, channel and touchpoint to craft powerful experiences from acquisition to revenue.
- It's automated account based marketing & account profiling narrows down our choices to the best accounts & leads.
- With 'Smart Campaigns', it's easy to connect with customers when, where & how they want. Another major time saver is the web personalization feature which helps us be consistent and relevant across all the segments and touchpoints.
- We encounter different types of error messages in Marketo Engage that are hard to remove.
- Errors arise due to various conditions such as a misspelled campaign name in a flow step or an unintended result. Adobe should work on some notifications that help us locate the source of such errors quickly.
- The tutorial popup cards don't help at all it's better to keep everything in the videos only.
The software is expensive & irrelevant for teams that aren't involved with customer experience.
- Custom templates for marketing campaigns, email customization and advanced tracking capabilities.
- Has almost every feature you may ever need. So no need to look for other marketing solutions.
- Very good and intuitive dashboard and displays all the tracked data at one place so you can easily optimize your campaigns.
- Costly. But since you're getting all the features that you may need to run you campaigns, there is nothing to complain about.
- There is no other missing functionality or problem with it.
- Automate the whole process which saves our time and help us to get high quality leads.
- Has all the features that a marketing tool needs some of which are lead monitoring and management and email customization.
- Affordable and reliable compared to other marketing solutions.
- The website loads slowly and sometimes become unresponsive.
- Sometimes you may not get high quality leads but it can be avoided by configuring it correctly.
- Great templates available for your campaigns and the templates can be customized to meet your marketing needs.
- It has almost all the features and tools to meet your marketing needs.
- Shows very detailed analytics.
- Takes a while to set it up and configure though after configuring it, there is no other issues.
- The emails sometimes land in the spam box due to the flagged ip.
- Apart from the issues mentioned above, every works very well.
Using Marketo to Support Sales Goals
- Program automation (templates, duplication, tokens)
- Lead Management tracking
- Lead Nurturing
- SFDC integration, sync and field management
- Event partner integration
- Event Calendar token - not enough features
- Lack of OOB landing page and email templates customization features
- Lack of SFDC analytic integrations and reporting
- Lack of design marketing and branding features
Why Adobe Marketo Engage is Great for B2B
Adobe Marketo Engage easily allows us to pull in data from many sources so we can segment the leads based on product or solution interest.
As the majority of our sales are B2B, we don't have a very predictable buying cycle. Adobe Marketo Engage enables me to create intricate nurture flows to track our buyers journey.
- Adobe Marketo Engage is a great platform for custom email design. The user interface is simple and easy to navigate.
- With Campaign Optimization, Adobe Marketo Engage allows for real-time adjustments, ensuring my campaigns remain relevant and effective.
- With Advanced Analytics, Adobe Marketo Engage provides robust marketing data analysis, helping us better understand our campaigns' effectiveness.
- Adobe Marketo Engage crashes a lot or freezes. We don't have many users and less than 300k contacts so there's no reason it should ever crash.
- It's really expensive! It would be nice to pick which features we want a la cart versus being stuck paying more for a feature and not using the others in the package.
- Because of our integration with Dynamics, we had to use a 3rd party tool called Scribe for field matching. No one at Adobe will help us now that we have a 3rd party tool
It's especially useful as a B2B organization.
Improve your lead management with Adobe Marketo Engage
- It doesn't need any extra third-party platforms to handle basic lead routing automation.
- You have complete control over the details of your campaign.
- The software's layout exudes simplicity.
- Sometimes it lags.
- More complicated setup and disorganization of lists.
- Almost limitless possibilities for campaign automation.
- Sequential and event based marketing.
- Strong anti spam safeguards.
- It's agonizingly slow to use at times.
- The UI is in dire need of a refresh.
- Requires exhaustive training.
Promotes all products effectively through marketing campaigns
- Its user behavior tracking is excellent.
- Complex dataset allow for intriguing data models.
- It makes email marketing easier to set up and analyze.
- The spam leads and reasons provided are extremely lacking in detail.
- Must be set up by a platform expert.
- Icons desperately need updating immediately.
All in one Marketing tool, Adobe Marketo Engage
- No code UI, enables faster and better implementations. Drag n drop email modules, easy logic implementation, and scheduling and a varieties in reporting.
- We can check the activity logs of each person in Marketo.
- Using APIs, Webhooks to make the tasks easier. As an example, we can change a particular field column from a imported list in Marketo through API. We can sink events data to&fro with event partners with Webhooks.
- Wide variety of tokens which helps in various ways one is highly personalized emails.
- Marketo tool is expensive and it's certifications are costly.
- Sometimes there are some CRM sync issues encountered and are to be solved manually.
Nurturing the leads through dedicated campaigns, actively tracking the activity logs of different leads and much more.
Enhance Your Overall Marketing Efforts With Adobe Marketo Engage
- I like its user-friendly and intuitive.
- Allow us to create personalized, targeted marketing strategies.
- Overall, improve the customer experience.
- A bit expensive, especially for smaller companies.
- Otherwise, all of the features are fantastic and simple to use.
Marketo expertise is a career shaper
- Trigger campaigns
- Personalized content
- Metrics and analytics
- Salesforce integration
- API integrations
- Custom campaign development
- Design Studio
- Lead Database
- Community
- Form CSS - make it easier for everyone to modify
- Landing page guided templates
- More flexibility for email editor
- More design options for customization
- More Salesforce sync customization/visibility
A wonderful versatile tool
- Complex flows
- Form management
- Data value change based triggers
- I'd like to see Adobe Marketo Engage provide updated ready to use templates for emails and LPs
- AI would be a wonderful addition to their offerings
- Better account management
- Segmentation
- Nurture and Drip Campaigns
- Analytics and Reporting
- Lead Generation
- Overall, it can be hard to onboard new users, as there is a lot to learn
- Integrations with other platforms in our stack
- Overall, email deliverability in B2B is challenging
Marketo... all you need
- Lead scoring
- Campaign management
- Email management
- User experience
- Salesforce integration
- Quick access
Adobe Marketo Engage for a Beginner
- Useful for many use cases
- Updated constantly
- A lot of functionality and integrations
- Bot filtering
- email templates could be more dynamic
Swift Campaigns, the Adobe Way
- No software comes close to Adobe Marketo Engage when it comes to analyzing user interactions
- The A/B tests are easy and properly optimized.
- The data models are quite intriguing
- It took me while to grasp the analytics set-up
- While targeting is great, there are limitations on the things you can target in the email flow
Prospecting Gold: Adobe Marketo Engage's Sales Alchemy.
- It ability in tracking user behavior is impressive.
- We can create workflows to track leads depending on lead behavior and how they respond to our emails or automated messages.
- Its segmentation tools allows us to divide our leads into distinct categories, like by project type, location enabling us to send hyper-targeted messages.
- It has simplified our A/B tests on our email campaigns processes by allowing us to set up and analyze A/B within the platform
- Cost
- It could offer more advanced content personalization options. For instance, the ability to dynamically generate content blocks within emails or landing pages based on a lead's specific interests or past interactions would take personalization to the next level
- Custom weights percentage to the key touchpoints
- The datasets have a high level of complexity allowing to creating very interesting data models.
- Integration with Salesforce
- There can only be a handful of touchpoints so your funnel can't and be more creative in order to adapt to the ever changing business needs
- In my experience, customer service takes a bit of time to answer
- In my opinion, the website is very old-school, not in a very engaging way. A better design with go a long way.
Marketo all the things pretty well
- Dynamic content
- Clear, organized UI
- Great preview mode
- The ability to filter in any way you choose. This also helps when troubleshooting.
- The way analytics are set up can be a bit confusing and clunky
- Not being able to target things in the email flow (eg custom objects, etc)
- Marketo send times can delay quite a bit at times
If you do not have a basic knowledge of html you may be limited on what you can do.
Integration Provider.
- API Authentication is easy to manage. Issuing asynchronous credentials (Client ID & Identity codes) help managing authentications and permissions for our clients at their own pace and independently of their integration system's availability.
- Program steps and statuses - make it simple to define the lead's journey as a forward motion and hedge against potential update errors taking them "back."
- Duplicate management - too much room for allowing duplicate records, and from what we hear from our customers, de-duping can be cumbersome.
- Custom objects are complicated to build scalable integrations with.
Revolutionizing Marketing Efforts with Adobe Marketo Engage
- Email filtering
- content target customers
- account based marketing
- price
- configuration dashboard
- user roles
Adobe Marketo Engage Review
- As I mentioned, it definitely give us a little bit better insight of exactly not only WHO the customer is, but provides detailed Lead Scoring. It's much more helpful for us to see the full journey of somebody clicking through exact touch points on our website to lead them to where we want them to go to, and provide the best experience through the website, as well as through email. So if there are different domains or different reasons why they actually are our customers, like our returning students, we actually provide them with better insights into that.
- Easy way to set-up Programs, i.e. Welcome Series
- Marketo back-end user experience is lacking search capability and it's is outdated
- I've been a Marketo user for over a year because of the exposure to various platforms. I do think a big improvement could be made in the area of the user experience on the back-end user. It's definitely something that seems like it's being stuck in the very early 2000s. And yes, it's a very powerful tool. It has a lot of different little pockets that you can definitely tap into and I understand there was an upgrade just recently. I actually feel a small thing like uploading an image right now, it's an extra click, which as a marketing user, you do want to always limit the click. So now within the newer experience, it seems like it makes more obstacles for me to actually jump into the simple thing like uploading the image. Before the update it was little bit more clunky and was more boxy, but it was quicker. So I feel like Marketo could definitely improve upon overall structure and the UX just for the user.
- It's very simplified, yet I feel like there's still lots of room for UX improvement and reporting. I think reporting would be another reason. It provided insights and you can kind of go and play with that, but I do think things could be done a little bit better.
Adobe Marketo Engage Review
- Marketo does a lot of things well. I think the Munchkin code is definitely amazing. You know, the website tracking the level.
- I think its strength is also the integrations. I've been a Salesforce CRM user, and I think Marketo Salesforce integration is the best in the business.
- Marketo is also easy to use for end users. The interface, the drag and drop, the natural English language, for filters, triggers. It definitely works well.
- I've used Marketo even before it was Adobe. And when Adobe bought Marketo, there were high expectations that it would be integrated very well with the rest of the Adobe platforms. For example, take Adobe Analytics, but Marketo doesn't talk to them natively. You have to be really creative to make that work. I think that's one of the pain points is that they have a good partner ecosystem, but still, the basic stuff is missing. Custom activities and custom events are something that makes Marketo so unique. And the use cases, and the problems it solves, are amazing. But it's annoying when tokens are such a good feature and you can't use tokens for custom fields in the custom activities and events.
- RCE, a fantastic idea, but the UX is from the 1980s. It makes it so hard for to present a dashboard to my senior leadership. There is a wealth of information which is just not usable. I know that there's Marketo Measure, but it's an expensive add-on vs native functionality.
Adobe Marketo Engage Review
- It does work very well with a lot of information, which is a huge pro for us.
- It allows a lot of customization. You can create custom fields and custom objects, so that it's not that you only use out-of-the-box features. You can also integrate some of your own things.
- The first thing that comes to my mind is mass approval of emails, because right now you need to go to every email separately and approve it manually. It would be nice to have bulk approval.
- There are some bugs that have been apparent for months and years. Example, sometimes when you check a preview of email, it shows some kind of error and you need to refresh the page several times. It would be nice if it would be fixed.