ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.
$9
per month
HubSpot Marketing Hub
Score 8.6 out of 10
N/A
HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.
$50
per month
Pricing
ActiveCampaign
HubSpot Marketing Hub
Editions & Modules
No answers on this topic
Free
$0
per month
Starter
$50
per month (includes 1,000 contacts)
Pro
$890
per month (includes 2,000 contacts)
Enterprise
$3,200
per month (includes 10,000 contacts)
Offerings
Pricing Offerings
ActiveCampaign
HubSpot Marketing Hub
Free Trial
Yes
Yes
Free/Freemium Version
No
Yes
Premium Consulting/Integration Services
No
Yes
Entry-level Setup Fee
No setup fee
Required
Additional Details
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More Pricing Information
Community Pulse
ActiveCampaign
HubSpot Marketing Hub
Considered Both Products
ActiveCampaign
Verified User
Director
Chose ActiveCampaign
Clear winner on all fronts over most products, excluding HighLevel.
With ActiveCampaign, you can centralize a significant part of your marketing operations and give your customers a better overall experience than alternative technologies.The customer support staff is very efficient and their knowledge base is particularly informative and easy …
I felt like ActiveCampaign had the most features for the value I was expecting. I looked at other reviews just like this to see whether it would meet my needs. I also considered price. As a startup, I wanted to make sure I could have a platform that could grow to what I needed …
I used to be a big fan of HubSpot. However, as I work with a lot of start-ups and scale-ups, it is increasingly hard to recommend it, as the price keeps going up. And in the early stages, it cannot provide the required ROI. ActiveCampaign offers most of the functionality, for a …
I chose ActiveCampaign because a friend recommended it. I used Mailchimp for email campaigns and HubSpot for CRM but didn't love either one. The best thing about ActiveCampaign is customer support and onboarding. The onboarding specialist spent three sessions with me to get …
ActiveCampaign provides more value than the other platforms I've used. Nimble couldn't compete with the functionality or robustness of AC. For the price point I'm at (ActiveCampaign Plus, the lowest paid tier), HubSpot can't compare either. I would be paying hundreds of dollars …
ActiveCampaign has awesome ease of use and really fits into our workflow. It saves us heaps of time and has the perfect balance of customizability, complexity, flexibility, and speed.
The functionality is comparable but the price for ActiveCampaign is a lot better than most competitors, for the number of active contacts. It's pretty much as easy to use as HubSpot and while not a powerful as Marketo, it's got enough features to make it really useful for …
The ease of ActiveCampaign is way higher than other tools in the market. ActiveCampaign offers great flexibility, a great interface, and outstanding support. Besides that, there is lots of documentation available about different problems/solutions. Other tools are hard to …
ActiveCampaign is by far the most complete tool for more complex email marketing strategies or those that rely heavily on email sequencing, email automation, and lead nurturing. It integrates very easily and thoroughly with major CRM platforms, and information stays updated. …
[HubSpot is] not as user friendly as ActiveCampaign. It has more features but they're not as developed as the ones in ActiveCampaign. A CRM needs to be easy to use by almost anyone and with minimum to zero training. That's what we like about AC - its UI and UX are great for all …
Pardot is in my opinion overpriced and because it relies on Salesforce as a CRM limiting as a choice. HubSpot CRM is great even in the free version, but once you need to add email automation in the mix the cost become a big factor.
For the price and available automations, I haven't found a better fit for our needs. There are ESPs out there that have better email and form builders but don't have nearly the automations. There are services that have a much better (more sophisticated) CRM but cost 3x as much …
ActiveCampaign was able to perform the same functions as the other two without the astronomical cost. For partner agencies, they make it easy for agencies to partner with them without an extraordinary investment. I didn't even start to use the others (Hubspot for a hot second …
ActiveCampaign is one of the most robust marketing automation platforms available today and allows us to integrate with virtually all other marketing tools in our tech stack. When vetting a marketing automation software to support our clients, we did not like that other larger …
ActiveCampaign really focuses on making the fundamental marketing automation functionality easy to use. It doesn't have as many enterprise features or customization, but that is clearly intentional. For small to mid-sized businesses, those enterprise features get in the way …
ActiveCampaign was a lot more affordable than Salesforce, and I didn't need all the features that Salesforce offered. Compared to both Salesforce and HubSpot, the automation features of ActiveCampaign was much stronger.
I found ActiveCampaign to be more intuitive throughout the setup process and easier to use than HubSpot. It was overall just much less confusing for me!
Compared to HubSpot this is a lot better investment for your money. It has a lot of the same features but much less expensive. It is more intuitive and has a very helpful customer service team. The automation tools can do most of the basic functions and if you are looking for …
The main thing I was looking for was a way to keep track of referral sources when they entered our sphere, continued to work with us, and then exited our sphere. I evaluated many systems to see which would best fit our exact needs, and almost all were built with a sales …
For the price, ActiveCampaign offers a lot of features and benefits that are in line with some of the bigger players in the space. Their customer support team is always very responsive and has been helpful in troubleshooting any issues that have come up. We also started using …
ActiveCampaign is great if you want to dip your toe in marketing automation. Hubspot is way more complex and capable, but it's built for a complex need.
I've used and evaluated several other marketing automation tools in addition to HubSpot Marketing Hub. Some of the notable ones include Marketo, Pardot, and Eloqua.
Each of these platforms has its own unique strengths and weaknesses, and I've found that they can be better …