Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management.
SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management.
Adobe Analytics also includes predictive marketing capabilities that help…
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Amplitude Analytics
Score 8.2 out of 10
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Amplitude Analytics is an analytics platform for mobile and web. It is designed to help organizations segment users and analyze funnels,
retention and revenue. Amplitude Analytics helps you achieve actionable insights from customer digital journeys and uses behavioral graphs to build customer-focused products. Amplitude also optimizes digital products for increased quality engagements, increased conversion rates, and long-term customer loyalty.
Adobe Analytics definitely provides more detailed and comprehensive data analysis than the other tools I have used. It covers all the data set on pre and post sale analysis. Its integrations with other tools, realtime data customizations and other features suits well for …
Adobe Analytics (or any natural reporting tool), will always be my vote over any testing tool's reports (like Adobe Target & Optimizely) due to a much larger universe of reporting options available to the user. Amplitude has a lot of flashy bells and whistles, and is relatively …
Adobe Analytics has a more modern and friendlier user interface and it's easier to use for me. Google analytics has better compatibility with other Google products
Amplitude is easy to implement and simple as compare to Adobe Analytics(AEM)although there is a vast difference in terms of UI, functionality and cost. Most of the user specially product team like Amplitude as compare to AEM.
Amplitude Analytics has a better database than Adobe Analytics. Amplitude Analytics works a lot faster and is much easier to work with than the Splunk tool.
I think Adobe Analytics is ok for web analytics but just not nearly as good as Amplitude for mobile apps. I much prefer the Amplitude user experience. I think that it is much more well-designed for use with mobile apps and easier to set up the dashboards I need in order to …