Adobe Experience Platform Launch is a new "next-gen" tag management solution. Like Adobe's other tag management product, Dynamic Tag Manager, Launch is based on the acquisition of Satellite from Search Discovery in 2013. But Launch is built to facilitate a more open, integrated marketing technology stack. Launch plays nicely with Adobe and non-Adobe products. It includes an open API and a catalog of extensions (like an app store of pre-built integrations to other platforms) so that data can flow…
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Adobe Experience Platform Launch
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Adobe Experience Platform Launch
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Adobe Experience Platform Launch stacks up incredibly well against Google Tag Manager. With an extensive, powerful extension library it is far, far easier to implement Adobe Analytics and Adobe Target in Adobe Experience Platform Launch, and doing so via any other method …
The platform options to choose from with Adobes Experience Platform and the tools and features that each includes do not compare against the rest! I am able to accomplish each task without having to use other resources and they are easy to access on my computer. The way that …
As far as Adobe products, I've been using them for years. You can tell this is a newer product, but based on all their other technology, I believe there is much that they can do and implement in the future. I believe more people will be using this and it will become even easier …
Adobe Experience Platform Launch, compared to the other competitors in the market, offers a better user experience due to a very intuitive interface and the ability to use many different configuration options in a straightforward manner. Also, the management of errors and …
I was not actively involved in the process of actually buying the tool. What I know is that Adobe Experience Platform Launch covered "the majority of our tickbox." Moreover, our responsible people really enjoyed the discussions with the people from adobe and were reassured that …
They work very well together, I just wish Workfront was better synced to Marketo, I am sure there might be an easy way to do it but my company and I are not aware of it.
I love it's functions that it offers throughout the customer journey touchpoints and the flexibility it provides. It's easy to operate once you get to know the software. Highly recommend trying this out.
We leverage a variety of Adobe owned tools inside of our marketing tech stack. Whether it be Adobe Marketo Engage or Adobe Experience platform Launch, they all are quality applications that make our day to day marketing operations easier and assist in strategic planning and my …