Asana is a web and mobile project management app. With tasks, projects, conversations, and dashboards, Asana lets an entire team know who's doing what by when, enabling workload balancing. Users can also add integrations for GANTT charts, time tracking and more.
$50
per month
Opal
Score 4.6 out of 10
Enterprise companies (1,001+ employees)
Opal is a platform for brands, used to plan, create, and calendar their content - across teams and channels. Opal aims to enable tight alignment and high levels of efficiency. Marketing teams from companies such as Starbucks, Microsoft, and Target use Opal to collaborate, plan, and visualize, while ensuring an always-unified brand voice. Plan every facet of the brand experience, to ensure consistency throughout every moment and across every channel. Create…
Asana fixed team issues like project transparency and communication, improved team performance, and enhanced office and mobile productivity. Upper management can solve project management issues quickly, and new hires can use the tool immediately. Asana's surveys simplify research and data collection. Its free trial, free plan, or paid SaaS subscription gives small and large teams the tools and centralized console to work through project tasks efficiently. Due to its complexity, Asana can be overwhelming at first.
I honestly cannot recommend this tool enough. Opal is such a valuable tool for brand content creators and there is nothing like it available. If you're serious about content marketing and have a need to find ways to collaborate, plan and provide more visibility among teams, then Opal really is the only way to go. One more thing that's not being mentioned: The tool is simply amazing but it's only as amazing is the team behind the tool. Their customer support and willingness to quickly be in touch when needed is a key feature within itself. Seriously, such a good team of people.
Through it, we were able to communicate and cooperate with the rest of the team to complete the work in the required manner and at the appropriate time.
Content planning: you can look at one asset and see how it is being used across multiple channels by multiple teams.
Content collaboration: it is really easy to see what other people and teams are contributing to an asset, or how they are using it. We can also duplicate content that was created by another team to use as a starting point in our own content collaboration.
High level/big picture overview: Opal allows us to see content that is being created, planned and scheduled very easily; it goes beyond social content (which we can also see in Sprinklr) to show us content created across multiple channels.
Requires someone to really manage the structure in order to keep the tool organized and use it effectively. When this is done right, though, it's worthwhile.
It is very user-friendly. Takes a new employee an hour to start figuring out how the system works. That's an important factor. You don't want to encounter the issue where employees need a week to understand how the system works. For example, JIRA, I tried using it for a week and I still don't understand the complicated layout. Asana has a simple interface. Once you see it, you get it type of program.
I haven't had to use their support so I can't rate it. The fact that I haven't needed them reflects the ease of use of the product. I would recommend that any new users schedule a complete demo of the product to ensure that they are using it to it's fullest (there's a lot of useful features).
I like how extensive the capabilities are for Asana. With other softwares it seems there are many things lacking. I feel like Asana is also a very user friendly platform and aesthetically pleasing which is important in a modern office. We have many young people entering our workspace and it is important to have software that is ahead of the times in functionality and efficiency.
I've used Percolate and it's said to be a competitor of Opal, but in reality, it's a tool I've struggled with. It's fine for day-to-day scheduling and publishing, but lacks the flexibility and functionality of Opal. Opal really feels like it was built by storytellers where Percolate feels like it was built purely by an engineering team.
Opal helps us with visibility and content sharing, so that teams have greater awareness of assets that have already been created, meaning they can leverage them instead of creating net new.
