Basis DSP vs. Zeta Marketing Platform
Basis DSP vs. Zeta Marketing Platform
Product | Rating | Most Used By | Product Summary | Starting Price |
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Basis DSP | N/A | Basis from Basis Global Technologies (formerly Centro) is a programmatic ad buying platform supporting digital advertising buying and placement across varying channels. Since the acquisition of SiteScout the platform also contains technology from the SiteScout AdServer. | N/A | |
Zeta Marketing Platform | N/A | The Zeta Marketing Platform, now including capabilities from the IgnitionOne DMS offers a cloud-based cross-channel marketing campaign management and automation platform for managing paid advertising across search and listings, display ads, social networks, mobile devices, and also email correspondences with customers, with a built in data management platform (IgnitionOne DMP, formerly Knotice, acquired March, 2014). The platform is noted for its bid management capabilities, of use in search… | N/A |
Basis DSP | Zeta Marketing Platform | |||||||||||||||
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Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
Offerings |
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Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
Additional Details | — | — | ||||||||||||||
More Pricing Information |
Basis DSP | Zeta Marketing Platform | |
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Top Pros | ||
Top Cons |
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Basis DSP | Zeta Marketing Platform | |
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Small Businesses | Adobe Advertising Cloud Score 9.0 out of 10 | Mautic Score 9.1 out of 10 |
Medium-sized Companies | The Trade Desk Score 6.6 out of 10 | The Trade Desk Score 6.6 out of 10 |
Enterprises | Adobe Advertising Cloud Score 9.0 out of 10 | Iterable Score 8.5 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
Basis DSP | Zeta Marketing Platform | |
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Likelihood to Recommend | 9.0 (14 ratings) | 2.0 (1 ratings) |
Likelihood to Renew | 10.0 (1 ratings) | - (0 ratings) |
Usability | 9.0 (1 ratings) | - (0 ratings) |
Support Rating | 10.0 (1 ratings) | - (0 ratings) |
Implementation Rating | 9.0 (1 ratings) | - (0 ratings) |
Basis DSP | Zeta Marketing Platform | |
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Likelihood to Recommend | Basis Global Technologies (formerly Centro) | Zeta Global |
Pros | Basis Global Technologies (formerly Centro) | Zeta Global |
Cons | Basis Global Technologies (formerly Centro) | Zeta Global |
Usability | Basis Global Technologies (formerly Centro) | Zeta Global No answers on this topic |
Support Rating | Basis Global Technologies (formerly Centro) | Zeta Global No answers on this topic |
Implementation Rating | Basis Global Technologies (formerly Centro) | Zeta Global No answers on this topic |
Alternatives Considered | Basis Global Technologies (formerly Centro) | Zeta Global |
Return on Investment | Basis Global Technologies (formerly Centro) | Zeta Global |
ScreenShots |