Bitly (Bit.ly) is one of the most popular link shortening tools. The vendor says it shortens 1 billion links per month. The company is privately held, based in New York City, and was founded in 2008.
$35
per month
Google Analytics
Score 8.3 out of 10
N/A
Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
$0
per month
Pricing
Bitly
Google Analytics
Editions & Modules
Basic
$35
per month
Free
Free
Customized
Contact sales team
Google Analytics 360
150,000
per year
Google Analytics
Free
Offerings
Pricing Offerings
Bitly
Google Analytics
Free Trial
No
No
Free/Freemium Version
No
Yes
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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Community Pulse
Bitly
Google Analytics
Considered Both Products
Bitly
Verified User
Professional
Chose Bitly
Bitly is very easy to use compared to Google Analytics. GA is powerful but for a small business owner Bitly is all you need.
Bitly is easy to use and budget-friendly. Bitly is also specifically error-free. Being a responsible brand, we have to choose a trusted brand in which this service comes true. It is easily used by even less experienced team members and saves time. The advanced analytics feature …
We used Google for a long time until Google decided to remove that product (and replace it with another that did not exactly serve our use case, at least not in the most comfortable way) so we had to find an alternative and we tried Bitly, which actually worked very well for us …
We selected Bitly because there are more features on the administrative side, at least when we initially purchased our account. We have not checked back with TinyURL recently to see if their interface has improved.
It's the easiest tool to use, it is free, and it has the most capabilities. I like how it tracks the link's performance among campaigns. You can customize the link and make it easier for your audience to type in and remember. Bitly is well designed and easy to use without much …
We use Google Shortener for awhile, just due to the Google brand recognition and trust. However, they are discontinuing that service, so we have returned to Bitly. I feel the services both offer were very similar and I like both equally.
Both options are free, and get the job done, but they do not provide a good overview of the link's performance. Also, these two alternative options do not provide an organized way to retrieve or view previously shortened links, which can require more effort, or simply making a …