Advertising Agency Software

What is Advertising Agency Software?

Advertising Agency Software acts as a comprehensive tool set for marketing teams. By integrating software tools to track a project’s workflow, visualize resource allocation, and streamline agency-client communication, teams can maintain efficiency and meet the needs of their clients.

These programs are suited for creative agencies and advertising teams who manage multiple clients, require organization for diverse projects and encourage team-wide collaboration.

The scope of features included can vary across different programs. Some function as all-in-one products while some specialize in features related to task management or budgeting. This software aims to meet the diverse needs of advertising agencies and has features that cross over into categories like Project Management, Marketing Resource Management and All-in-One Marketing. An important distinction to make between All-in-One Marketing software and Advertising Agency software is that All-in-One Marketing platforms typically offer business intelligence, mobile and email marketing, SEO, and ecommerce features while Advertising Agency software is a host of tools for finance reporting, task management, and collaboration. Agencies should lean towards Advertising Agency software if they need the managing tools of a Project Management product and the marketing analytics of the All-in-One Marketing software.

Advertising Agency Features

Most products in the Advertising Agency Software category have the following features:

Basic Features

• Task Scheduling
• Multi-user interface
• Account Reporting
• Expense Tracking
• File Sharing
• Collaboration
• Gantt Charts
• Resource Management
• Time tracking
• Client Management
• Project Management
• Billing & Invoicing
• Assignment Management
• Campaign Management
• Commenting/Notes
• Deadline Management
• Document Management

Advanced Features

• AI Text Generation
• Social Media Analytics
• Custom Branding
• Campaign Analytics
• Workflow Automation
• Lead scoring

Advertising Agency Software Comparison

Accessibility: Will the tool be easy to teach to your team? Do you require a tool for complex projects that may result in a learning curve?

Scope: Does your team require all available functions and features offered by advertising agency tools? Which tools prioritize your company’s needs? Does your ideal application utilize features for large-scale collaboration or task-by-task management?

Cost: Are there price variations in the different versions of this tool that suit your organization’s needs? Is there a free trial available for this tool?

Start a Advertising Agency comparison here

Pricing Information

Advertising Agency Software varies in price based on the scope of capabilities expected from its features. Systems specializing in collaboration and team management range from $6/user/month to $29/user/month. Software with advanced capabilities such as AI text generation, social media analysis, and unlimited users can have monthly pricing anywhere from $74/user/month to $199/user/month. Vendors typically discount packages if purchased annually, but monthly installments are also available. Most vendors offer a 14-day to 30-day free trial. Few vendors offer a customizable price plan based on your company’s needs.