Brandwatch vs. NOW Affinio
Brandwatch vs. NOW Affinio
Product | Rating | Most Used By | Product Summary | Starting Price |
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Brandwatch | Enterprise companies (1,001+ employees) | Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their marketing spend. | $800 10k mentions | |
NOW Affinio | N/A | NOW Affinio, from NowVertical, is a marketing strategy platform that helps marketers better connect with people using rich interest and affinity data. Using machine learning, Affinio reveals naturally-forming behavioral-based segments in consumer data sets. | N/A |
Brandwatch | NOW Affinio | |||||||||||||||
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Editions & Modules |
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Offerings |
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Entry-level Setup Fee | Optional | No setup fee | ||||||||||||||
Additional Details | — | — | ||||||||||||||
More Pricing Information |
Brandwatch | NOW Affinio | |
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Top Pros | No answers on this topic | |
Top Cons |
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Brandwatch | NOW Affinio | |
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Small Businesses | Simplify360 Score 7.8 out of 10 | Talkwalker Score 8.6 out of 10 |
Medium-sized Companies | Mention Score 9.4 out of 10 | Talkwalker Score 8.6 out of 10 |
Enterprises | Social Suite by Reputation.com Score 9.4 out of 10 | Talkwalker Score 8.6 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
Brandwatch | NOW Affinio | |
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Likelihood to Recommend | 3.9 (65 ratings) | - (0 ratings) |
Likelihood to Renew | 10.0 (8 ratings) | - (0 ratings) |
Usability | 6.1 (7 ratings) | - (0 ratings) |
Performance | 7.0 (2 ratings) | - (0 ratings) |
Support Rating | 4.1 (13 ratings) | - (0 ratings) |
Online Training | 6.4 (1 ratings) | - (0 ratings) |
Implementation Rating | 9.1 (2 ratings) | - (0 ratings) |
Ease of integration | 5.0 (1 ratings) | - (0 ratings) |
Brandwatch | NOW Affinio | |
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Likelihood to Recommend | Cision | NowVertical Group, Inc No answers on this topic |
Pros | Cision | NowVertical Group, Inc No answers on this topic |
Cons | Cision | NowVertical Group, Inc No answers on this topic |
Likelihood to Renew | Cision | NowVertical Group, Inc No answers on this topic |
Usability | Cision | NowVertical Group, Inc No answers on this topic |
Performance | Cision | NowVertical Group, Inc No answers on this topic |
Support Rating | Cision | NowVertical Group, Inc No answers on this topic |
Online Training | Cision | NowVertical Group, Inc No answers on this topic |
Implementation Rating | Cision | NowVertical Group, Inc No answers on this topic |
Alternatives Considered | Cision | NowVertical Group, Inc No answers on this topic |
Return on Investment | Cision | NowVertical Group, Inc No answers on this topic |
ScreenShots | Brandwatch Screenshots |