TrustRadius

Comscore Media Metrix Multi-Platform vs. Demographics Pro

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Comscore Media Metrix Multi-Platform
Score 8.0 out of 10
N/A
Comscore Media Metrix Multi-Platform (formerly Xmedia) provides an unduplicated view of a total audience behavior across desktops, smartphones and tablets. Users can measure the consumption habits of a digital audience and a competitive set with insights into audience size, demographic composition and engagement, as well as Advanced Audience behaviors, lifestyles, and digital interests. MMX Multi-Platform offers person-level reporting across all devices and screens on all forms of digital…N/A
Demographics Pro
Score 9.9 out of 10
N/A
Demographics Pro is Nielsen-style measurement for Twitter and Instagram activity from the company of the same name in Carrboro, designed to give marketers deep insight into the consumers who follow specific Twitter & Instagram accounts, post about brands, and influence other users. Working with agencies and partners, with delivery by dashboard and white-label API, the vendor states their tool's demographics have given insight to marketing professionals and social media analysts with more than…
$500
per month
Pricing
Comscore Media Metrix Multi-PlatformDemographics Pro
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Comscore Media Metrix Multi-PlatformDemographics Pro
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Comscore Media Metrix Multi-PlatformDemographics Pro
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Best Alternatives
Comscore Media Metrix Multi-PlatformDemographics Pro
Small Businesses
Talkwalker
Talkwalker
Score 8.6 out of 10
Talkwalker
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Score 8.6 out of 10
Medium-sized Companies
Talkwalker
Talkwalker
Score 8.6 out of 10
Talkwalker
Talkwalker
Score 8.6 out of 10
Enterprises
Talkwalker
Talkwalker
Score 8.6 out of 10
Talkwalker
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Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Comscore Media Metrix Multi-PlatformDemographics Pro
Likelihood to Recommend
7.0
(2 ratings)
10.0
(1 ratings)
User Testimonials
Comscore Media Metrix Multi-PlatformDemographics Pro
Likelihood to Recommend
Comscore
Comscore is one of the leaders in the space when it comes to cross-channel planning/reporting tools. They are priced less premium compared to other providers who have the same capabilities. I like how there is a single identifier for users where we can measure holistically across different media channels for publishers
Joseph Alleruzzo | TrustRadius Reviewer
Joseph Alleruzzo
Director, Client Lead
Read full review
Demographics Pro
Demographics Pro is really useful for getting nitty gritty info about audiences. Having this info to back up reasoning for working with an influencer or for developing a brand campaign is especially useful. The interface is also really easy to navigate and looks great. I can easily just screenshot and add it into my presentations.
Verified User
Anonymous
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Pros
Comscore
  • Allows users to measure a total audience views across multiple platforms, and take those platform-specific views and convert them into a single, translatable metric.
  • The platform presents the data so that a user is not only looking and inferring action or viewership across multiple platforms but through a single identifier that clarifies or makes sense of that cross-channel data.
  • Allows you to slice up a single campaign and surmise how it will perform across various subsets of media.
Verified User
Anonymous
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Demographics Pro
  • location demos
  • income demos
  • brand affinity info
Verified User
Anonymous
Read full review
Cons
Comscore
  • Overall platform interface.
  • Faster reporting.
  • More partners need to be added for analysis.
Joseph Alleruzzo | TrustRadius Reviewer
Joseph Alleruzzo
Director, Client Lead
Read full review
Demographics Pro
  • the price, it can be hard to justify the cost with some clients
Verified User
Anonymous
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Alternatives Considered
Comscore
comScore Xmedia is by far the most granular and local offering. Google Analytics is a solid supplemental to the real campaign data you glean from comScore and SimilarWeb presents a nice high-level picture of the total viewership from a recurring or historical perspective.
Verified User
Anonymous
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Demographics Pro
Demographics Pro is able to provide much more in-depth data than Facebook or any other social platform can do natively. They are really not even comparable. Demographics Pro can provide info that I didn't even know was possible to obtain from social media audiences. The data that Facebook can provide is very very basic.
Verified User
Anonymous
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Return on Investment
Comscore
  • It has allows for us to streamline our partner mix.
  • Provides us with easy reporting for clients.
  • Gives us one planning tool.
Joseph Alleruzzo | TrustRadius Reviewer
Joseph Alleruzzo
Director, Client Lead
Read full review
Demographics Pro
  • Has made it possible for us to justify campaigns with clients.
Verified User
Anonymous
Read full review
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