Demandbase One is a a go-to-market platform that unites sales and marketing teams around rich, reliable Account Intelligence, activated wherever customers are interact with: in advertising, account-based experience (ABX), sales, and across systems. This helps users spot opportunities earlier, engage more intelligently, and close deals faster.
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RollWorks
Score 7.7 out of 10
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RollWorks is an Account-Based Platform with ABM and advertising solutions enabling growth-oriented B2B marketers to understand their buyers and drive business results. The RollWorks Account-Based Advertising solution leverages a native demand-side platform (DSP) and B2B customer data platform (CDP), enabling digital marketers to drive brand awareness and engage a target audience through account-based display advertising. The solution specializes in delivering targeted advertising that…
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Pricing
Demandbase One
RollWorks
Editions & Modules
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Offerings
Pricing Offerings
Demandbase One
RollWorks
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Community Pulse
Demandbase One
RollWorks
Considered Both Products
Demandbase One
Verified User
Contributor
Chose Demandbase One
We selected Demandbase based on their premium B2B DSP, their integrations with third party ad sites and our CRM and tech stack.
Their intent signals and ability to integrate the data we have in Demandbase to GCP through their DataStream product to build our own models and …
I feel RollWorks as a platform was the easiest to use and navigate versus the others on this list given our maturing and requirements. Also, the RollWorks platform was the most cost-effective. Also, the team at RollWorks was the easiest to reach to set up a quick demo and in …
RollWorks is far superior when it comes to its ABM advertising platform. The user-friendliness of it and the hyper-advanced reporting for playbooks is fantastic. I think they have room to improve when it comes to lead scoring and intent data. Other platforms like Demandbase …
RollWorks is the most efficient platform for cost-conscious clients and is typically what we recommend for a company that is starting its ABM strategy. For more robust clients, that have the budget, we tend to recommend 6sense because of the intended functionality and the …
From a technology standpoint, RollWorks has fewer bells and whistles than 6sense and Demandbase but it works well for an entry point for ABM. RollWorks also has a better engagement team than my experience with the other platforms.
All of these platforms are very helpful for running an account-based approach. For pure account-based advertising, I've found Rollworks is the easiest to get started with. Terminus and Demandbase are terrific as well. I'd say they offer more functionality, a bit more …
RollWorks is better than the below because, AdRoll - this is highly tailored for B2C organizations and is not very useful for companies who are B2B and deal with a low volume of traffic 6th Sense: had very limited options and account-based landing pages were very expensive Dem…
The major difference I have seen between Rollworks and competitors is that Rollworks seems to be a much less complex platform. While other tools focus on things like personalization, sales activation, and automation, Rollworks focuses on target accounts and advertising which …
RollWorks is head and shoulders above Terminus as far as to reach, engagement, usability, and customer experience - we ended our contract early with Terminus because the results were so poor. So RollWorks has been a breath of fresh air. We compared with 6Sense and Demandbase …