Emplifi Social Marketing Cloud vs. SoDash (discontinued)

For all general Direct Message management, Emplifi Social Marketing Cloud is great. It keeps conversations organized and allows team members to do all their work in one platform. For public facing social management, there may be some gaps when you are not the top level poster of content, and sometimes gaining context in lengthy exchanges can be easier read on native platforms.

SoDash is excellent for businesses that get a high volume of customer service inquiries via social media, whether it be from one platform or many. It takes in data from Twitter, Facebook, LinkedIn, Instagram, Google, Pinterest, Flickr, blogs around the web, and lots of others. It is equally suited for a startup with a small customer service department, or an older company with a large customer service department. The software allows customer service agents to attach comments/notes to each customer that other agents can see.

Incentivized

• Publishing - takes a bit of time, but publishing all content together makes planning and execution much more efective
• Community - really simple one board collecting of all our social messages makes replying simple
• dashboards - widgets and customisation allow for multiple dashboards tracking various campaigns and goals

Incentivized

• SoDash covers more social media sources than any other tool on the market.
• SoDash's AI can interpret incoming messages and select and deliver the appropriate pre-written responses, allowing us to engage with large amounts of social traffic easily.
• SoDash rates Twitter influence, allowing you to see who the most influential people to your brand are.
• SoDash allows you to set-up email alerts for messages with particular keywords, high/low levels of activity, and even audio alerts should you want to run SoDash in the background.

Incentivized

• We would like to add more public profiles at no cost
• In the approval workflow, it would be great if one person could serve 2 roles such as both Content Creator and Publisher.
• When our Publisher changes the posting date, it has to run through the approval workflow all over again. This is unnecessary as she is merely changing the date.

Incentivized

• The 14 day free trial was not fully functional, so I was not able to demo all its features.

Incentivized

the balance between quality and price si perfectperfect for agency that have many client to manage, because it helps us to save time (we don't have to plan content from every single account, only one click to look at different community and moderate...)it also help the team works: senior can review content direcly from emplifi; labeling DM/comments as done help us to track where a collegue stop and we have to startIt makes the content approval from clients very easy

Incentivized

In common features, using daily, it's pretty easy to understand what to do. But when it's about creating dashboards and analysing metrics, not everything it's easy to understand.

Incentivized

We have a dedicated Customer Success manager, and that is very helpful. Anytime we have questions or need support, they are always there to answer. If thety do not know the solution, they always go around the bend to find one and provide it to us. They are always very kind.

Incentivized

The online training was fine but, in the end, the best way to learn any product is by actually using it.

The platform is so easy to understand that no "expensive consulting firm" is necessary to implement it!

Not only have we used other tools, we reviewed a few tools before deciding to move forward with Emplifi Social Marketing Cloud. Cost was definitely a factor, but also account management and responsiveness. The fact TikTok was available for community management was a key consideration at the time we decided to go with Emplifi Social Marketing Cloud as well. Overall, it was the comprehensiveness of the tool vs. competitors that led us to choose Emplifi Social Marketing Cloud. Its AI and unified management capabilities have been great for our needs.

Incentivized

We selected SoDash for two main reasons: 1) It takes in data from more social media sources than any other software, and 2) Its price point made it a good value. Those things are what differentiate it from its competition.

Incentivized

• We are still new to the product, but we anticipate a very positive ROI in regard to our sponsored content and being able to accurately report to clients.
• We also anticipate a very positive ROI internally as we will be much more equipped with data, allowing us to focus resources on content that is performing well.

Incentivized

• It allows one customer service agent to do the work of two.

Incentivized