Google Analytics vs. Mixpanel
Product | Rating | Most Used By | Product Summary | Starting Price |
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Google Analytics | N/A | Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap. | $0 per month | |
Mixpanel | N/A | Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With self-serve product analytics solution, teams can analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience. Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York,… | $0 per month |
Google Analytics | Mixpanel | |||||||||||||||
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Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
Additional Details | — | Mixpanel uses MTU (Monthly Tracked User) pricing, which is designed to scale with your company. MTUs are roughly equivalent to the number of unique visitors on your product and each user is counted once per month, even if they use multiple devices. If Events based pricing makes more sense for your business, reach out to us and we can work with you! | ||||||||||||||
More Pricing Information |
Google Analytics | Mixpanel | |
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Considered Both Products | Google Analytics | Mixpanel |
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Highlights |
Research Team Insight Published Users of both Google Analytics and Mixpanel commonly utilize these platforms for tracking, analyzing, and interpreting user interactions on their websites and/or mobile applications. While Google Analytics users often emphasize its utility in providing comprehensive coverage of a wide range of metrics, such as session duration, bounce rate, and real-time user activity, Mixpanel users point out the product’s strong focus on individual user actions and event tracking as its key differentiator. Users of both products, however, consistently recognize their value in improving their understanding of user behavior, improving customer experience, and thereby refining marketing strategies.
When it comes to ease of use and setup, user experiences differ for Google Analytics and Mixpanel. Google Analytics users have noted the steep learning curve and complexity involved in the initial setup. For example, some users have mentioned difficulties in setting up specific event tracking and the need for technical coding expertise. In contrast, Mixpanel users often highlight its intuitive interface and ease of installation as a key advantage, including creating custom events and integration with other platforms.
Despite the popularity of Google Analytics in the industry, some users have pointed out limitations compared to Mixpanel. Particularly, users have found that Google Analytics’ user tracking is primarily session-based, making it less adept at providing detailed insights on individual user journeys. Conversely, Mixpanel users praise its ability to provide detailed, user level data that enables them to better understand their audience and refine their user experience strategy. Nonetheless, both are regarded as valuable tools for data analysis and marketing optimization, with the choice largely dependent on the specific needs and resources of the individual or company. |
Google Analytics | Mixpanel | |
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Small Businesses | StatCounter Score 9.0 out of 10 | Fullstory Score 8.4 out of 10 |
Medium-sized Companies | Siteimprove Score 8.8 out of 10 | Whatfix Score 9.3 out of 10 |
Enterprises | Contentsquare Score 8.7 out of 10 | Whatfix Score 9.3 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
Google Analytics | Mixpanel | |
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Likelihood to Recommend | 9.0 (183 ratings) | 8.2 (49 ratings) |
Likelihood to Renew | 9.0 (51 ratings) | 10.0 (13 ratings) |
Usability | 9.9 (8 ratings) | 9.0 (1 ratings) |
Availability | 10.0 (4 ratings) | - (0 ratings) |
Performance | 10.0 (2 ratings) | - (0 ratings) |
Support Rating | 7.0 (42 ratings) | 1.0 (8 ratings) |
Online Training | 10.0 (2 ratings) | 8.0 (2 ratings) |
Implementation Rating | 9.0 (7 ratings) | 8.9 (3 ratings) |
Configurability | 6.0 (2 ratings) | - (0 ratings) |
Ease of integration | 10.0 (1 ratings) | - (0 ratings) |
Product Scalability | 10.0 (2 ratings) | - (0 ratings) |
Vendor post-sale | 10.0 (1 ratings) | - (0 ratings) |
Vendor pre-sale | 9.0 (1 ratings) | - (0 ratings) |
Google Analytics | Mixpanel | |
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Likelihood to Recommend | Google | Mixpanel |
Pros | Google | Mixpanel |
Cons | Google | Mixpanel |
Likelihood to Renew | Google | Mixpanel |
Usability | Google | Mixpanel |
Reliability and Availability | Google | Mixpanel No answers on this topic |
Performance | Google | Mixpanel No answers on this topic |
Support Rating | Google | Mixpanel |
Online Training | Google | Mixpanel |
Implementation Rating | Google | Mixpanel |
Alternatives Considered | Google | Mixpanel |
Scalability | Google | Mixpanel No answers on this topic |
Return on Investment | Google | Mixpanel |
ScreenShots | Mixpanel Screenshots |