Chose Google Marketing Platform
I've used Sizmek as an alternative and the UI/UX was extremely dated and slow. Updating creative isn't intuitive and requires learning the system so that you can do basic things like update jpgs correctly.
Product | Rating | Most Used By | Product Summary | Starting Price |
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Google Marketing Platform | N/A | Google Marketing Platform (a combination of former DoubleClick advertiser tools and Google Analytics 360 Suite) is a set of tools for marketers to manage their advertising campaigns. DoubleClick was acquired by Google in 2008. It focuses on uploading ads and reporting their performance and also provides forecasting tools to help predict future campaign needs. Bid optimization tools help manage pay-per-click (PPC) campaigns across search engines (e.g. Bing, Google, Yahoo!). | N/A | |
Sizmek Ad Suite | N/A | Sizmek Ad Suite, now from Amazon Advertising (acquired December 2019) is a global, multichannel ad server used to create, distribute, customize, measure, and optimize campaigns across a variety of screens. It offers multiple options for creative authoring, streamlined campaign management tools, advanced dynamic creative optimization capabilities, and Media Rating Council-accredited measurement. | N/A |
Google Marketing Platform | Sizmek Ad Suite | |||||||||||||||
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Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
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Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
Additional Details | — | — | ||||||||||||||
More Pricing Information |
Google Marketing Platform | Sizmek Ad Suite | |
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Considered Both Products | Google Marketing Platform | Sizmek Ad Suite |
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Ad Network Integration |
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Ad Campaigns |
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Ad Reporting & Analytics |
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Google Marketing Platform | Sizmek Ad Suite | |
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Small Businesses | Google Ad Manager Score 8.5 out of 10 | Google Ad Manager Score 8.5 out of 10 |
Medium-sized Companies | The Trade Desk Score 6.9 out of 10 | The Trade Desk Score 6.9 out of 10 |
Enterprises | Adobe Advertising Cloud Score 9.0 out of 10 | Adobe Advertising Cloud Score 9.0 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
Google Marketing Platform | Sizmek Ad Suite | |
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Likelihood to Recommend | 8.9 (45 ratings) | 8.0 (9 ratings) |
Likelihood to Renew | 8.0 (13 ratings) | - (0 ratings) |
Usability | 8.0 (2 ratings) | - (0 ratings) |
Support Rating | 9.0 (4 ratings) | - (0 ratings) |
Online Training | 8.0 (1 ratings) | - (0 ratings) |
Implementation Rating | 6.0 (2 ratings) | - (0 ratings) |
Google Marketing Platform | Sizmek Ad Suite | |
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Likelihood to Recommend | Google | Amazon AWS |
Pros | Google | Amazon AWS |
Cons | Google | Amazon AWS |
Likelihood to Renew | Google | Amazon AWS No answers on this topic |
Usability | Google | Amazon AWS No answers on this topic |
Support Rating | Google | Amazon AWS No answers on this topic |
Implementation Rating | Google | Amazon AWS No answers on this topic |
Alternatives Considered | Google | Amazon AWS |
Return on Investment | Google | Amazon AWS |
ScreenShots |