Overview
What is Sizmek Ad Suite?
Sizmek Ad Suite, now from Amazon Advertising (acquired December 2019) is a global, multichannel ad server used to create, distribute, customize, measure, and optimize campaigns across a variety of screens. It offers multiple options for creative authoring, streamlined campaign management…
Sizmek Gets the Job done, just a little slower
Great guys behind a great platform
Sizmek - easy to use ad-server and great customer service!
Great product for someone new to working with an ad server!
Sizing up Sizmek
My time with Sizmek
Sizmek is great but there is room for improvement.
Sizmek is my favorite
Popular Features
- Display advertising (9)8.080%
- Ad campaign creation (9)8.080%
- Ad deployment (9)7.070%
- Ad dashboards (9)6.060%
Pricing
What is Sizmek Ad Suite?
Sizmek Ad Suite, now from Amazon Advertising (acquired December 2019) is a global, multichannel ad server used to create, distribute, customize, measure, and optimize campaigns across a variety of screens. It offers multiple options for creative authoring, streamlined campaign management tools,…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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What is Springbot?
Springbot aims to bring all the marketing capabilities large retailers have to small businesses at a fraction of the cost. Through Springbot, online stores will be able to leverage automated marketing on channels such as email, SMS, social and online ads. Business owners and marketers who find…
Features
Ad Network Integration
Integration with main ad networks, and exchanges to make accurate media buys.
- 7.7Data Transfer(4) Ratings
Transfer of data to ad exchanges to match third-party to segments.
- 1DSP integration(5) Ratings
Integration with DSP platforms for ad buying
Ad Campaigns
Features related to creating and deploying ad campaigns.
- 8Ad campaign creation(9) Ratings
Allows users to programmatically create ads and build new campaigns within the tool.
- 7Ad deployment(9) Ratings
Allows users to quickly and easily deploy new ad campaigns from within the tool.
- 8Display advertising(9) Ratings
Supports banner and rich media display ads, including video, audio, mobile, etc.
- 6.5Ad display and retargeting segmentation(4) Ratings
Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.
- 5.7Sequence targeting(3) Ratings
Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.
Ad Reporting & Analytics
Features related to reporting on and analyzing advertisements.
- 6Ad dashboards(9) Ratings
Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.
- 7Ad performance reports(9) Ratings
Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)
- 8Ad conversion tracking(9) Ratings
Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.
- 9Ad attribution reporting(9) Ratings
Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.
- 8.9Cross-channel ad management(8) Ratings
Provides an integrated view or control panel that allows users to manage their ad campaigns across a variety of platforms in one place.
- 8Ad forecasting and optimization(6) Ratings
Ad forecasting models predict campaign performance to assist with optimization.
Product Details
- About
- Tech Details
- FAQs
What is Sizmek Ad Suite?
Sizmek Ad Suite Technical Details
Operating Systems | Unspecified |
---|---|
Mobile Application | No |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(27)Reviews
(1-9 of 9)Great Platform with some Weaknesses
- Implementation of creative. Sizmek allows for the creative shop to build directly in the platform which comes in handy more often than not
- Verification suite is easy to use and gather insights.
- Customer support. Any time I need anything, there's always someone there to help.
- Some of the reports take a long time to pull; could be quicker
- Occasionally there are issues when setting up new media plans - placements not sticking, etc.
- Wish that the search functionality was better
Sizmek Gets the Job done, just a little slower
- Uploading multiple ads in bulk
- It's pretty easy to use from an ad serving standpoint, with functionality being intuitive, a lot of great reporting features.
- The creative showcase is a good place for learning and finding resources for when it comes to HTML5 builds
- User Interface is dated and clunky
- Learning Curve is steeper than Google's Doubleclick and requires packaging ads differently
Great guys behind a great platform
- Customer support
- Flexibility
- Partnerships
- UI
- Google adwords integration dependencies
- Debugging tools
- Sizmek is user-friendly--there are help guides easily available
- Sizmek has great customer service--dedicated account team to support questions
- Export function should export files in a smaller Excel size
- An online walk-through for beginners
- Sizmek makes trafficking ads and pulling reporting seamless.
- Sizmek has knowledgable and responsive account reps.
- Sizmek provides very granular reporting.
- Sizmek's trading desk was a total miss when I tested it a few years ago.
- I briefly used Abakus and did not find it intuitive, accurate or helpful. It has a long way to go before it can compete with the likes of VisualIQ.
Sizing up Sizmek
- Report pulls
- Ad management
- Advanced analytics
- Bulk uploads
- API sync with Prisma was sometimes faulty
My time with Sizmek
- Easy Dashboard Navigation - Search bar allows user to quickly locate details about any campaign
- Insightful Analytics Tools - Platform provides users customizable graphs to leverage for reporting presentations
- Extensive Reporting Metrics - Ability to pull ad performance reports on all aspects of campaign
- Simple Creative Hosting - Easy upload and path location details for creative files
- Ability to reformat a placement - Sizmek doesn't allow you to change from inbanner to tracking only if needed.
- Simplified creative assignments - Sizmek will create complicated ad ID system when setting up groups
- Easier bulk creative uploads - Sizmek requires a template to upload multiple files
If a campaign becomes more intricate such as including video or building rich media, Sizmek does not offer the best tools and ease of use as some competitors
- Allowing customization of automated reports which can be tailored towards individual partners.
- Reporting is easy to read and provides great detail.
- "Campaign Monitor" is amazing at providing real time performance.
- We should have the ability to put multiple KPIs on our reports.
- There should be cohesive transparency between both agency and publisher's reportings. This issue causes us to sometimes depend on our publisher's numbers.
Sizmek is my favorite
- Smart Planning - this is the tool that provides a process for RFPs, Proposals, and Final IO issuance. This tool was great not only to facilitate these processes, but housed all of these documents on a platform that anyone can view at a later date, prevented errors, and cut time in evaluation and implementation
- Reporting - the reporting interface is very user friendly and can pull whatever you need. The export is easily made into a pivot as opposed to being formatted, and made our analytics timeline more client-appeasing
- Support - the Sizmek support team is AMAZING! Very responsive, helpful, and timely.
- Making changes to existing/live placements can be difficult, but I don't think this can be avoided in any ad server