Wildfire Interactive (Discontinued) vs. PromoRepublic

The transition to Google has been painful - key contacts are no longer available.

In terms of well suited for our business, it saves a good amount of time focusing on other tasks instead of sitting on one task alone for a long time. For less appropriate scenarios, if a keyword search would give the best result, that would help to even save more time. But great and good going.

Incentivized

• Facebook tab implementation. Allows you to easily create and produce functioning social tabs on your brands FB page.
• Add voting, sweepstakes, poll functionality to your website. Easily implement these campaigns to increase user engagement and TOS.

• Calendar overview for all platforms per client is great.
• Image creation tool is fairly robust.
• Analytics dashboard is excellent and easy for clients to understand.
• Support is super quick.

Incentivized

• More customization - Would like to have the ability to edit more without coding.

• I wish there was a way to bulk upload posts.
• There are some ways that they could save time by removing unnecessary pop-ups.

Incentivized

Our initial contract with Wildfire Whitelabel was for $30,000/year, as we progressed we found several alternatives for significantly less. We used this to our advantage to lower the second year to $17,000 with the limitation in the level of support (they call this their "core" subscription). Support has been quite bad.

During our contract, we also asked for quotes on some custom work, but never managed to get an answer (or actual quote). Now two years into our contract, the limitations and lack of development are enough for us to find a different solution. Newcomers to the market like Rafflecopter, WooBox and PunchTab are delivering much better results for a fraction of the price

Very easy to use, almost anyone can learn how to build a comprehensive promotion.

I have never been kicked out of Wildfire service. Always up and running.

Easy to perform tasks and quick to upload changes to your promotions.

Phone and email support were always available to us when we needed it.

Gave me a thorough rundown on everything the software does. Sometimes it is difficult to run through it all over the phone/internet, but I was able to figure it out myself.

Simple to use and very effective in increasing user engagement on both social channels and website. Noticeably helped raise TOS.

Wildfire was a merely an adequate social media tool when it existed as a standalone, but it just couldn't compete against other players like Sprout, Falcon, and Sprinklr.

Incentivized

Ultimately I selected PR because I was able to get it for a one-time cost rather than a subscription, but now that I'm used to it I couldn't imagine life without it. I've only used the free versions of the other platforms, so my experience with PR is obviously superior. However, there is absolutely nothing about PR that would make me consider switching to an alternative.

Incentivized

• As with any social media management tool, there is a savings on labor hours (rather than doing the manual work)
• Aggregating all content into one system creates efficiencies for content teams

Incentivized

• Consistency is key and having PromoRepublic has helped fill in the gaps when I don't have original content ready. The consistency has helped increase our engagement.

Incentivized