HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.
$50
per month
Salesforce Marketing Cloud
Score 7.7 out of 10
N/A
Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.
I've used and evaluated several other marketing automation tools in addition to HubSpot Marketing Hub. Some of the notable ones include Marketo, Pardot, and Eloqua.
Each of these platforms has its own unique strengths and weaknesses, and I've found that they can be better …
HubSpot [Marketing Hub] hands down! From the user interface all the way down to programmatic details, HubSpot [Marketing Hub] is leaps ahead over Pardot. I mean, what kind of system can't handle prospect time-zone sending? Pardot, that's who. HubSpot [Marketing Hub] is …
HubSpot is a middle of the road platform compared to other similar platforms that can be overly simple or overly complex. HubSpot is a great starting point for organizations wanting to invest in inbound marketing and/or marketing automation without having to invest heavily in …
HubSpot is by far the most user-friendly, which means it's more likely to be fully deployed by customers. We help people move from both of the mentioned competing platforms because the user experience is so difficult that the products aren't being used.
HubSpot is more lightweight than Salesforce and Pardot, but also easier to use and manage. While I've found Pardot to be highly unreliable, HubSpot's performance never disappointed—for what it is. Again, it's a simpler tool, but sometimes that's all that's needed. For a small …
HubSpot does a number of marketing activities all in one, easy platform. We can do things like email, blog, lead nurturing, keyword research, reports, buyer personas, etc.
We chose Hubspot over Pardot due to the all round functionality of Hubspot. Pardot specialises in Marketing Automation, but you get that and much more with Hubspot and the prices are comparable. We needed a solution that enabled the whole marketing team to improve their …
Hubspot is really well optimized and easy to manage. There is also a lot of [content in the] Learning Center to learn how to use the tool better. Hubspot has a great reputation in the industry. Hubspot was doing all the things we wanted such as lead qualification, landing …
There are many great marketing automation platforms and I am always interested in evaluating them. I often find, however, that the competitors' assumptions regarding Hubspot's capabilities (or lack thereof) are misinformed or simply wrong. I have seen interesting features in …
In the past, I've worked with companies that use both Marketo and Pardot. Pardot is an absolutely horrible solution, I don't know why anyone would ever buy it or use it. There are many way better options that are much cheaper than Pardot, so why even bother with their solution? …
HubSpot is a better all-around automation solution for our small marketing department. It helps us function as a design team, social media managers, a copy writing team and campaign strategists when we need to have those hats on. It makes switching back and forth easy and helps …
HubSpot appeared to be the most user-friendly, with intuitive interfaces and comprehensive training. We also liked the level of support offered by HubSpot when setting up the system, as well as learning how to be good marketers.
Verified User
Professional
Chose HubSpot Marketing Hub
We previously had Pardot and struggled with some of their tools, like building new landing pages. We do not have an IT department and I only have basic coding knowledge so we had to pay for another software to build our landing pages. Hubspot allows us to do everything we need …
Hubspot is more simple, and because it's a lot more simple and clear it's more professional. Hubspot also offers training as I mentioned in some other sections, the training is so useful in my every day work life and makes you a lot more valuable as a business person. Hubspot …
Reporting is much stronger and a lot more geared towards inbound marketing, rather than general marketing automation. It's a more complete solution with everything you need in regards to inbound marketing, whereas the others all miss some …
HubSpot competitors don't stand a chance against them. The immense amount of integrations the platform offers, the full circle marketing efforts it offers in the software, and its continuous improvements make it a worthwhile product. I'd suggest doing your research before …
HubSpot is all around a more robust platform. It offers a lot more components to the marketing automation process and tracking needs. While many small business teams would benefit from products like Act-On and MailChimp, EMMA (who I also love), and Pardot, HubSpot is the clear …
Hubspot seemed more intuitive than Pardot. Plus when I sat down with the sales team, they really helped me understand how Hubspot would fit our business as opposed to Pardot. Their sales pitch didn't cover any of the aspects I told them were important. It felt like they were on …
The software seemed better up front and they have a have wealth of knowledge on marketing of all kinds, as well as sales. HubSpot makes themselves seem like real people doing something they are passionate about and want to continue to do better. They want to see you succeed, …
First just to note: Pardot is just marketing automation and does not include a CMS or something in which you can build and manage a website. In addition, at least when I used it, Pardot doesn't have a blog portion to it so you'd still have to have your blog in something like …
Hubspot is much more feature rich and covers all areas of marketing, which allows it to offer better insights on what's working well, and what's not working so well in your marketing efforts. Hubspot is also easier to use than Pardot. Support and training is far better with …
Salesforce Marketing Cloud
Verified User
Engineer
Chose Salesforce Marketing Cloud
I think that all of the marketing platforms I have evaluated and used in the past serve different markets and purposes. Salesforce Marketing Cloud was more palatable to our team because of our existing tech stack where we had Salesforce CRM already deployed and in use. Compared …
Hubspot is more user friendly, more intuitive, and has functionality built in from the start that allows you to get things off the ground faster than SFMC. I use SFMC because that is the current platform at my employer.
Salesforce Marketing Cloud is a more comprehensive product than HubSpot Marketing Cloud. It integrates better with multiple channels, is a powerful audience builder, and is an efficient AI. However, Salesforce Marketing Cloud is also more expensive and requires Salesforce.com …
Salesforce Marketing Cloud stands out for its comprehensive features, scalability, and seamless integration capabilities. Compared to other platforms, its unified suite of tools for email, social media, mobile, and advertising enables streamlined cross-channel campaign …
Not to sound like I am completely against Salesforce Marketing Cloud, I believe HubSpot has worked alot on their marketing platform to simplify the interface along with keeping the rich functions a marketing platform would want. Campaign monitor is a bit more basic, but perfect …
Overall, 80 percent of the features and boiler plate and standard across all these tools. Salesforce leads in integrations and global scalability. But lacks in User interface and ease of use.
We use these both in conjunction together now rather than rivals as the data that can be held in both does differ slightly and one platform email maker is slightly better so we do a lot of the creative in one platform and then have it link in and have all the data flow into the …
If you use salesforce for your sales team, Pardot is the best option because it integrates the best. It allows you to notify sales team members more easily and reports in SalesForce are easier to create. HubSpot offers a better all-around marketing solution, but doesn't …
I haven't chosen Pardot over Eloqua, as i stand by my opinion that Pardot is better for database sizes of up to a million, which for Eloqua i would say goes to multiple millions of contacts. Their database set up is just a bit more intuitive and i believe offers more, which …
Pardot is a better price point compared to some of the other B2B platforms.
Some of the functionality may be lacking compared to some of the other B2B, and definitely B2C platforms.
Verified User
Manager
Chose Salesforce Marketing Cloud
Pardot is pretty much on the same level. We chose Pardot because it integrates directly with Salesforce. We already use Contentful for landing pages, so we weren't too worried about using Pardot's builder. I really liked the simplicity of the visual email workflows. Coming …
Pardot is very similar to HubSpot in that it is easy to use and customize. They are also comparable in price. The main decision maker in this regard will be what you're using for a CRM. Pardot is much more intuitive than Microsoft products and, with unlimited users, makes it …
Pardot was less expensive than HubSpot or Marketo. Compared to Act-On, it was similar in price but had more features and the integration with Salesforce was better and natively supported. Compared to SharpSpring, it doesn't have the same strong features, but the integration …
As stated earlier, Pardot is definitely the leader in marketing automation. In comparison to other competitors, it's the most expensive, but it provides the most efficient data for larger organizations. While it can be difficult to onboard, the customer service is excellent and …
Pardot is a VERY flexible tool. Most have thought of it as a very adolescent tool, but it holds its own against Marketo in the VAST majority of areas. You DON'T need a near full-time developer to keep it working (unlike Marketo). Act-on was limited in what it could do, HubSpot …
As Salesforce users, Pardot's integration was native and, of course, much more aligned to the Salesforce. We have been able to improve our reporting and rely on our data more since the two are in the same tech platform. With the new Pardot Lightning App, we've been able to do …
Pardot out-ranks the competition in regards to the integration with Salesforce. It is hard to beat the ability to use your already-made customer profiles and contact information in your marketing campaigns. Where it is lacking is the usability. MailChimp is a much more user …
We selected Pardot primarily because it is native to Salesforce and we felt that long term it would be the better solution for our needs, based on our commitment to Salesforce. HubSpot seemed to be targeted more towards a small business, based on our experience using that …
Have used Hubspot and it is 100% made for marketers. The email editor in Pardot is laughable. Have also looked at https://autopilothq.com/ which has a better user experience and more capabilities for the modern marketer.
Integrated Marketing - Demand Gen and Inside Sales
Chose Salesforce Marketing Cloud
I used Marketo and hated it. It was difficult to use, required too many steps to execute a program, and the customer service was terrible. I actually don't know why anyone would use it when options like Pardot and Hubspot are available. Pardot is exactly the opposite - easy to …
HubSpot: Pardot wins (by a huger margin) on both product and customer service.
Eloqua/Marketo/Silverpop - have used all three of these. They are solid solutions but integration with Salesforce is not as tight or reliable. In addition I found clients have a longer time to …
Pardot syncs more seamlessly with Salesforce so when new leads come in, my team better understands where they came from, which in turn allows us to better qualify them, manage them and nurture them. Pardot has a higher email deliverability rate than HubSpot which has lead to an …