Leanplum vs. PushEngage

I think Leanplum is great for any company that needs to use push notification to drive revenue or KPI growth. I often find that it can be very costly to integrate analytics solutions & also build good reporting from the data. Leanplum provides a lot of great analytics & reporting right out of the box, especially around push events. This makes it much easier for the managing marketing user to optimize campaigns and increase their team & company's KPIs.

Incentivized

It is appropriate to send notifications through rss. It is less appropriate to send urgent notifications, it takes a long time to get the notification to users.

Incentivized

• Viewing the history of a campaign. Leanplum shows exactly what a customer has been sent on which dates/times and due to which actions.
• AB Testing - allows us to see which messages are appreciated/opened more by which customers
• Team collaboration - we can see easily how recently a campaign or message was updated

Incentivized

• Supports sending to many users.
• Allows the sending of different notifications to two different segments.
• Allows user segmentation.

Incentivized

• Ability to create User Stories with a predefined funnel of actions that will chain themselves
• Ability to tag users once they enter or leave specific segments
• Should show in a simple page the main KPIS that matter for all our games at once
• More granularity in granting access to subsets (not sharing everything per account)

Incentivized

• Notifications take a long time to reach users.
• The platform interface could improve.

Incentivized

The platform and analytics are slightly confusing.

Incentivized

The support was efficient and fast to resolve doubts.

Incentivized

I was not a part of making the decision to use Leanplum over its competitors.

Incentivized

• It helps us build the right features for our users with the help of A/B experimentation
• Re-engagement notifications help us keep company data metrics

Incentivized

• Due to the time it takes for notifications to arrive, the opportunity is lost in some publications we do.
• With the notifications we have been able to reach more users.

Incentivized