Likelihood to Recommend Litmus is great for catching rendering issues over other email clients. We send test emails but don't see how they will display on all clients until we plug the code into Litmus. When putting together quarter reports for each campaign, it is a bit of a hassle to get all the reporting needed from pixels, as some of it must be taken from the page manually.
Read full review During our use of MAPP Digital, it is deserving to say that the product helped us to overcome the main challenges we faced in our business at the time. As a preliminary user I have struggled much with hosting manual campaigns on remarketing etc. But with the Mapp digital software hosting marketing campaigns became a complete automated process with supervision. This feature offered by Mapp made a huge decrease in my daily workload and I'm more than grateful for it.
Read full review Pros Emulation of 100s of email clients by pasting HTML email code into their builder The UI for navigating the build tools, analytics, and other functions are intuitive and easy to learn. They have amazing weekly newsletters that go deep into email trends, benchmarks, and very practical tips. They are well-written. Read full review BlueHornet's WYSIWYG (What You See Is What You Get) interface for creating emails is easier to use than many platforms. Users appreciate this. BlueHornet makes it super simple to create a version specific for mobile devices. I am a big fan of the custom data segmentation tools built into BlueHornet. They are powerful and easy to use. Many other ESPs, including a number of the top rated ones, do not have such powerful, easy to use segmentation tools. This matters. It helps a user send more relevant emails. BlueHornet makes sharing to social networks simple. In this day and age, forwarding to a friend is dead. Sharing to social networks is essential. Having this be easy to do is very important. Read full review Cons It would be great if there was an integration where we could make necessary changes in Litmus and update Klaviyo. A better understanding of ways to optimize - things may be good as is, but what are ways that we can improve it for a better-sending reputation? Sometimes the app in Chrome is clunky. Read full review It would be nice to see the API's functionality introduced into the web client. The reporting tools for transactional messages is different than the rest of the system. This promotes difficulty with getting accurate reporting in the web client, outside of an API call. The custom fields are different for transactional messages, which introduces times when human error may flub the fields because they aren't contiguous throughout the product. Read full review Likelihood to Renew It's offering me more than any other email proof software I've heard of! I also really appreciate how Litmus gives back to the email development community via their content creation. I want better marketing and marketing email in the world, and Litmus is working towards that goal. So, yeah, they're good folks with a good product!
Read full review Although BlueHornet offers helpful testing capabilities, the ESP is a bit outdated. There is a lot of room for aesthetics improvement as they are not appealing. The reporting tool is usually broken, and reporting either no, or wrong metrics. If this ESP were to update their design, as well as fix the reporting tool, I think this platform would be much better.
Read full review Usability Litmus has integrations that make the software an integrated part of my work every day. Being able to test right within my email builder is just brilliant. Daily I also use the web interface to review analytics and spam testing. Overall it is one of the pieces of software I use daily without any complaints or issues.
Read full review There were three tabs used to navigate throughout the system called, "publish," "engage," and, "measure." These three tabs made the site very user friendly and all features easy to find
Read full review Reliability and Availability We have never had a problem with Litmus being unavailable so I would say their availability is fantastic. There might have been one time years ago that the site was down briefly but it also might have been a server issue on my end. Either way, Litmus was back up and running in a very short time
Read full review Performance As with all technology, there are inevitably use-cases where you are unable to get to your original goal without some good old-fashioned experimenting. Some situations will (and are) more urgent which complicates an effective integration of a new process or a new team using an existing process but the "issues" are regularly resolved by re-starting the process specific to when Litmus is introduced to a project. If it doesn't come out the way you're anticipating, run it again and verify there is an issue before declaring all is lost
Read full review They rolled out new feature requests quite frequently and always kept our team up to speed on what they were changing/adding to the system
Read full review Support Rating Sometimes it was hard to get an initial response but after we started CCing more people, it became a lot better!
Read full review In-Person Training It was very informative one on one session for me. I was able to use Litmus without any issues.
Read full review Online Training It has all the required information.
Read full review They made sure to go through anything and everything that we wanted
Read full review Implementation Rating It was quick and easy to get up and running. We were able to use the platform not long after getting it up and running.
Read full review I wasn't there when they first got it, but when I got there there were only a few people that knew a little bit about it. There was A LOT that we didn't know. Then BlueHornet came and had some workshops and we learned a lot that we didn't even know existed. They were doing a lot of things wrong before BlueHornet came and showed up more about the tool
Read full review Alternatives Considered We currently use both
Everest and Litmus. In my opinion, the way our team uses Litmus would rank in second place compared to
Everest .
Everest not only reports on deliverability, feedback loops, spam traps, block listings, domain and IP reputation, and so much more, but it also shows inboxing trends for our brands and competitors, AND it has (almost) the same pre-send rendering checks as Litmus (i.e. rendering HTML across mailbox providers, mobile and tablet devices, and desktops).
Read full review We were able to thoroughly evaluate the program for Mapp Digital thanks to the free trial's availability. Comparing the two products' graphical user interfaces, it's evident that Mapp Digital comes out on top. Mapp Digital's excellent customer service was another reason for our decision to work with the company.
Read full review Scalability With our enterprise account, scalability is not an issue. I have not yet seen or heard of significant issues with user access, API connections for integrations etc. This includes down time for "Scheduled Maintenance" as some providers call them, Litmus has the technology backing to support a global team with a 24-hour workday across regions
Read full review Return on Investment Litmus has positively helped us to be able to measure email performance metrics and provide stakeholders insights on what email content is resonating with clients Litmus has helped us to ensure our emails are error free by providing us with an overview of whether each email meets the requirements for optimal email performance and delivery Read full review BlueHornet has been a good entry-level platform. We have successfully launched scores of clients with limited email marketing experience onto this platform. Because it is easy to use, we have spent minimal effort needing to help these clients with problems. It is easy to migrate clients on or off BlueHornet, depending upon their needs. This is helpful because it allows our clients to be on exactly the right platform. Some platforms make it difficult to migrate off, essentially trapping clients on a platform that no longer meets their needs or business objectives. I wish BlueHornet were keeping pace with technology advancements in the industry. The gap between the biggest ESPs and competitors like BlueHornet seems to be growing. Read full review ScreenShots