Marin Software is a cloud-based cross-channel advertising campaign management platform which integrates many tools and functions, and it is the name of the company in San Francisco that issues the software. Marin touts cross-display (including mobile-optimized) advertisement retargeting, social marketing management, and many other tools to manage complex marketing and paid-advertising (PPC) efforts.
A free trial of this extensive platform is available. Marin Software maintains a client list…
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Skai
Score 8.8 out of 10
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Skai (formerly Kenshoo) is a cross-channel advertising solution for search marketing, social media and online advertising. The product aims to give advertisers and agencies the control and automation needed to make better investment decisions across search marketing and online advertising.
$10,000
Starting Price
Pricing
Marin Software
Skai
Editions & Modules
No answers on this topic
Kenshoo
$10,000
Starting Price
Offerings
Pricing Offerings
Marin Software
Skai
Free Trial
Yes
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
Required
Additional Details
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More Pricing Information
Community Pulse
Marin Software
Skai
Considered Both Products
Marin Software
Verified User
Manager
Chose Marin Software
Kenshoo Search is definitely the most customizable auto bid tech for lease and sale, however Marin Software blows them out of the park when it comes to ease of use, customer support, and reports. If you have a fair number of cookie-cutter accounts with limited special issues, …
The agency I was working at primarily used Kenshoo, DoubleClick and Marin but would sometimes also work direct to engine. Having played multiple roles as an account manager and also the technical lead on the product/vendor team, Marin definitely stood out as my favorite.
Verified User
Account Manager
Chose Marin Software
Marin is a key player in the market for paid search, display and social. Its key competitors are Kenshoo and DoubleClick. I think that each provides specific value to their clients, but Marin offers a holistic value.
Marin has a much better, polished reporting output that is Client ready. The entire interface is also more user friendly and easier to look at, navigate and understand. The scheduled alerts and reporting make management a breeze in comparison. Marin however loses to Kenshoo …
Marin is very comparable to Kenshoo, and (for us anyway) quite a bit less expensive. Sure, Kenshoo has some additional features not offered by Marin that would be cool to have, but those features come at a hefty premium. Marin does everything we need it to do, at an acceptable …
Verified User
Program Manager
Chose Marin Software
I evaluated Kenshoo, Acquisio, and Efficient Frontier at the same time as Marin Software. While all platforms had unique capabilities and areas where their functionality purportedly outperformed the others - Marin seemed to achieve the right balance for all of our needs (i.e. …
Verified User
Supervisor
Chose Marin Software
Marin wasn't as flashy as some of the other tools we evaluated; however, it provided the fundamental tools we needed to do our job effectively & efficiently. Their reporting functionality works, but isn't as "bells & whistley" as the others; however, we've seen errors when …
Marin and Kenshoo perform at nearly the same level. There are features in Marin that exceed that of Kenshoo (and vice versa). One great customer service feature of Marin is the ability to create full read-only access which enables clients to see reports just as we see them, …
Verified User
Analyst
Chose Marin Software
I really like Marin, I have used it the most of any bid management tool, and it is by far my favorite. Marin has an easy to learn interface and a nice training program that helps get everyone up to speed when they are new to using the program. It is an awesome tool.
Verified User
Manager
Chose Marin Software
DoubleClick has gotten better, but Marin is easier to use and the service is better. This includes the help section and our Marin reps.
Kenshoo Search offers keyword bid policies based off of sophisticated algorithms rather than simple bid rules. Also, the Kenshoo Desktop Editor allows for extremely easy bulk optimizations. Marin Software doesn't have bid algorithms or an easy-to-use desktop tool. These are …
Verified User
Partner
Chose Skai
I definitely prefer Marin for paid search only accounts. I select Kenshoo when my client also purchases Google shopping media, since their proprietary tools there are best in class.
I personally like Kenshoo better than Marin for a few reasons. When it comes to Ecomm Search, Kenshoo is far better in terms of available features, algorithmic bidding which is more focused on ROAS, and reporting especially for eCommerce. Marin is a good platform, especially …
We selected Kenshoo in 2017 due to its market presence and its notoriety. We learned about Kenshoo's integrations with internal data warehouses, and the bid management aspects were touted as first class. In practice, our unique marketing needs did not align with the limitations …
Kenshoo's integration with sales and social platforms as well as search made it the only choice when it came to managing campaigns. Other interfaces may be simpler and quicker but Kenshoo's range of external integrations makes it more flexible for certain campaigns and the …
Some features of Kenshoo outshine other solutions we've evaluated. Kenshoo Infinity Suite is a great product for multi-channel management but overall is less favorable especially from a pricing perspective. We've transitioned several client accounts from Kenshoo to DoubleClick …
Kenshoo is the best in class. With "time" being the most precious resource we have, Kenshoo allows us to get more done in the same amount of time as comparable products.
Kenshoo is a more effective and user friendly platform than most competitors. Their tool is more expensive and like I said before, tailored to larger marketing budgets. They set them self apart with the ease of use, the Kenshoo editor, and cross channel functionality. However, …