Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.
Marketo is the most comprehensive and robust marketing automation platform that I've worked in. It has everything that an organization may need from your standard marketing functions (i.e. email campaigns, landing pages, forms) to automated workflows. One downside is that there …
Associate Director of Sales Analytics & Operations
Chose Adobe Marketo Engage
Marketo provides a more comprehensive marketing automation solution compared to Act-On or Oracle's Eloqua, however, the latter are more user-friendly. Once you've rounded the learning curve with Marketo, it provides many more opportunities for customization, and the level of …
Adobe Marketo Engage is one of the best email sending platforms I have worked with, because there is so much you can do on a lead scoring area and also then connect this to other platforms such as Salesforce. It allows for seamless reporting and working alongside sales …
I've used Mailchimp for email marketing. Mailchimp has an impressive creative suite for building campaigns. The version I used years ago lacked a full analytical picture and tracking. I can't speak to the current version and features.
Adobe Marketo Engage is better suited for someone with strong IT knowledge. Its customization abilities are why we ultimately chose it over Hubspot and Pardot.
Personalization is a strength of Marketo Engage, enabling us to design highly targeted and tailored campaigns. Its engagement features help improve consumer interactions and feedback.
Marketo has more functionality and behavioral triggers as well as more program customization for reporting purposes. RTP and Content AI also distinguish Marketo from other platforms. I have used Salesforce platforms for marketing automation and while useful because of their one …
Adobe Marketo Engage is way better than other tools I've used. I like to compare it to Excel - it has all the basic tools and it's up to you to arrange them in a meaningful way. The same goal can be achieved in lots of different ways, so you can let your creativity loose.
Adobe Marketo Engage is more flexible and provides more advanced functionality. Adobe Marketo Engage allows you to better grow with the platform as you mature and evolve your digital marketing campaigns and processes. Adobe Marketo Engage provides more flexibility with regard …
It is hard to compare Mailchimp with Adobe Marketo Engage because the ladder is far superior, customisable, complex and can handle our database size - which is very big. In my opinion, Mailchimp's software has a better design and it is more intuitive, which makes it a far …
Adobe Marketo Engage is better on customization as Marketo Engage provides a high degree of customization, allowing organizations to tailor the platform to their specific needs and requirements. This includes customizing workflows, campaigns, and landing pages. It's also better …
I worked with Acoustic (Watson or IBM) MailChimp, cEvent. For our current organization Marketo is for sure the best fit. I feel like MailChimp would probably be more suitable for smaller crowds. We also use MailChimp for some other side of our business, so I do have to know …
I think the only thing that comes close is Eloqua because most of the companies that I've been part of is enterprise level. I've been part of some SMEs and that's when solutions like Pardot is okay. But once you go enterprise, I think Eloqua is the one that stacks up really well.
Marketo just has more functionality. I don't know now, but before, Mailchimp didn't have landing page creations and forms weren't that great. In Marketo you have much more possibilities to do that.
I think that Acton and HubSpot were more limited. They had some weird quirks about them. And like I said, Marketo has just so many different things that you can do. And it's not just drag and drop for everything. You can make it completely personalized, you can use scripts. …
Marketo gives Marketing the power to harness the information in your CRM System. It can be as complex or simple as you need, depending on your maturity level with automation. I cannot image using anything other than Marketo to grow my company.
So we migrated to Marketo from Salesforce Marketing Cloud which was just too simple of a product and difficult to use and didn't have a lot of functionality that we needed. This has definitely been a huge upgrade for us from Salesforce Marketing Cloud. Then when we were looking …