Nielsen Marketing Mix Modeling vs. SAS 360 Plan

Nielsen Marketing Mix Modeling

Nielsen Marketing Mix Modeling

2 Reviews and Ratings

SAS 360 Plan

15 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Nielsen Marketing Mix Modeling	Score 1.0 out of 10	N/A	Nielsen Marketing Mix Modeling enables customers to assess the impact of their investments, understand what’s working, and optimize marketing budgets accordingly. It replaces Nielsen Attribution (formerly Visual IQ, acquired by Nielsen in October 2017) , the platform for cross-channel attribution and marketing analytics suite.	N/A
SAS 360 Plan	Score 9.0 out of 10	N/A	Formerly SAS Marketing Operations Management, a solution to integrate and manage all marketing processes for greater consistency, efficiency and effectiveness – from marketing strategy development and planning to content creation, campaign execution and post-campaign analysis.	N/A

Pricing

Nielsen Marketing Mix Modeling

SAS 360 Plan

Editions & Modules

No answers on this topic

No answers on this topic

Offerings

Pricing Offerings
Nielsen Marketing Mix Modeling	SAS 360 Plan
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

No setup fee

Additional Details

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More Pricing Information

Community Pulse
	Nielsen Marketing Mix Modeling	SAS 360 Plan
Top Pros	No answers on this topic	Pro Marketing tools Pro Various channels Pro Manage project
Top Cons	Minus Touch points	Minus Crm integration Minus Hubspot crm

Best Alternatives
	Nielsen Marketing Mix Modeling	SAS 360 Plan
Small Businesses	Firebase Score 8.4 out of 10	HubSpot Marketing Hub Score 8.5 out of 10
Medium-sized Companies	Firebase Score 8.4 out of 10	LeanData Score 9.8 out of 10
Enterprises	Piano Analytics Score 8.1 out of 10	Adobe Marketing Cloud Score 8.7 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Nielsen Marketing Mix Modeling	SAS 360 Plan
Likelihood to Recommend	1.0 (1 ratings)	8.0 (1 ratings)

User Testimonials
	Nielsen Marketing Mix Modeling	SAS 360 Plan
Likelihood to Recommend	Nielsen Would be suited for simpler products with 1-2 KPIs, online-only, web-only, etc. Not suited for multiple KPIs that interact with customers through many tools, offline and online, and with both web and native apps. Incentivized Jacob Landsman Senior Manager, Digital Performance Marketing Read full review	SAS No answers on this topic
Pros	Nielsen Access to FB impressions. TapAd device graph for stitching device ids to web cookies. Incentivized Jacob Landsman Senior Manager, Digital Performance Marketing Read full review	SAS Create and manage a detailed plan for a marketing campaign: when you create detailed project plans and then task and role levels, SAS Marketing Operations Management (SAS MOM) makes it easier to coordinate between projects with very little, if any, issues. Share, reuse and leverage existing marketing assets: Like some marketing tools, SAS MOM allows you to create and reuse assets across various channels. Manage project collaboration and execution: You are allowed to set up a workflow that helps move processes along without having to manage each step of the project. Incentivized Verified User Anonymous Read full review
Cons	Nielsen Missing timestamps of the touch points in the output (instead, they repeat the conversion timestamp for all touch points that preceded the conversion). Inflated clicks. No connectors to import cost from media partners. Incentivized Jacob Landsman Senior Manager, Digital Performance Marketing Read full review	SAS It would be good to have a Storyboard feature to summarize and tie together some of the dashboard metrics. Missing feature: Hubspot CRM integration. Incentivized Verified User Anonymous Read full review
Alternatives Considered	Nielsen VisualIQ is 1 of 2 partners only that have access to FB impressions. Incentivized Jacob Landsman Senior Manager, Digital Performance Marketing Read full review	SAS No answers on this topic
Return on Investment	Nielsen We’ve been implementing for a year now and still not using the tool cross-functionally so probably $0 ROI at this point. Incentivized Jacob Landsman Senior Manager, Digital Performance Marketing Read full review	SAS No answers on this topic
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