Referral Rock vs. ReferralCandy

Referral Rock is very relevant in cases where you already use Salesforce or HubSpot and want to integrate/streamline your Referral Marketing process with your Sales Management process (which is where Salesforce and Hub Spot are mainstream). Referral Rock might be less relevant if you don’t use Salesforce or HubSpot, but in that case, the pricing is also much lower, and you still get great value for the cost.

Incentivized

ReferralCandy is overall a great tool that saves me time and money. Creating a referral program on your own is incredibly difficult and this tool allows for an automated system to send us an option to opt into the referral program. Their customer success team is very helpful and they're quick to get back to us when we have a question. We also love the ban feature when a customer abuses the referral program.

Incentivized

• Onboarding support
• Ease of use
• The ability to automate referral payouts.

• Integrates nicely with BigCommerce's checkout process
• Easily customizable when it comes to aesthetics
• Simple and clear admin interface

Incentivized

• Just a few minor missing features that I have been told are on the roadmap. Certainly not blockers.
• Gift card payouts that work internationally, even if the currency selected is specific to a certain country (i.e. a $100 USD gift card payout amount should still result in the ability for the recipient to choose a gift card worth $100 USD, but available in their home country. Right now we are limited to only those gift cards available within the payout currency country).

• I would love to see a multi-tiered referral or reward system so that we can offer certain customer groups unique offers.
• I would love a feature where you can issue a reward to a customer without them "qualifying for it".

Incentivized

Overall usability is solid. Their customer support and success team made it super easy for me to understand the software, how to use each feature, and how to get the most out of the product.

They are very responsive and prompt when we had questions come up. Support has been great.

ReferralCandy went above and beyond when it came to the initial integration of their app with our e-commerce store. They walked us through, step by step, how to install it, and then spent time helping track down a display bug that had popped up, giving us a couple free months for our trouble even!

Incentivized

Referral Rock is overall a better platform. It provides more and better-implemented functionalities. It also provides much better integration with Salesforce/HubSpot and better user support.

Incentivized

• Helped fulfill referral rewards.
• Supported inbound and sales efforts.
• Multiple programs used by multiple teams.

• ReferralCandy has been positive because it allows customers to refer new customers to discover our brand.
• We'd love to know more about how this affects our customer acquisition cost.

Incentivized