1by1

1by1, developed by Marketing 1by1, is a Customer Data Platform (CDP) designed for marketing and CRM teams. According to the vendor, this platform allows businesses of various sizes, including middle-market companies, to centralize, analyze, and activate their customer data. The product offers features and functionalities that can be beneficial for marketing professionals, CRM professionals, e-commerce companies, retail companies, and tourism companies.

Key Features

Customer Data Platform: According to the vendor, the platform provides a customizable CDP that can adapt to client environments. It claims to offer expertise in CRM strategy and practices, along with a native AI engine for in-depth data analysis, providing a 360-degree view of each customer.

Marketing Automation: The vendor states that the platform enables automated messaging based on customer actions, ensuring personalized communication across multiple channels. It claims to offer AI-powered product recommendations and ready-to-use acquisition and retention campaigns. The platform also prioritizes communication based on customer behavior.

Dashboards: The platform offers pre-built dashboards for marketing insights, according to the vendor. It claims to provide a unified view of marketing activity, segmentation based on RFM analysis, performance tracking, and KPI monitoring. The dashboards are customizable and allow for self-service creation.

Accompaniment: According to the vendor, the platform offers comprehensive support throughout the project. It includes analysis of CRM strategy and practices, data analysis and integration guidance, regular project progress reviews, and customized workshops tailored to individual client needs.

Routeurs & Connecteurs: The platform claims to seamlessly integrate with various email routers and connectors, synchronize with external data sources, and provide expertise in routing and deliverability optimization. The vendor states that it ensures a seamless connection with other marketing tools.

LTV: According to the vendor, the platform can calculate the indicator of customer loyalty and profitability based on margin, frequency, and duration of customer relationship. It claims to provide valuable insights into customer behavior for optimizing marketing strategies.

OMNICANAL: The vendor claims that the platform allows businesses to be present on multiple channels simultaneously and provides a seamless integration between channels for a unified customer experience. It aims to enhance brand loyalty and drive business growth.

ROI: According to the vendor, the platform enables measurement of marketing campaign profitability and determines the return on investment for marketing actions. It claims to help evaluate the effectiveness of marketing strategies and make data-driven decisions.

SAAS: The vendor states that the platform follows the Software as a Service (SAAS) model, where the software is hosted on remote servers rather than on the user's machine. It claims to offer easy accessibility, scalability, and regular updates without the need for infrastructure management.

UX: According to the vendor, the platform focuses on enhancing the user experience in all interactions with the brand. It aims to provide a seamless and intuitive user interface, personalized content delivery, and smooth navigation to keep customers engaged and satisfied.