Accurat

Accurat is a location intelligence suite offered by Accurat, designed to provide retail intelligence based on real-world behavior understanding. According to the vendor, this solution offers daily brand, consumer, and market insights, aiming to help businesses gain a comprehensive understanding of their performance and make informed decisions. Accurat is said to be suitable for businesses of all sizes, from small local retailers to large national or international brands. It is utilized by a wide range of professionals and industries, including retail and regional managers, CMI, BI, and marketing teams, media and door-to-door marketing teams, as well as supermarkets, home & furniture brands, garden centers, pet stores, electronics brands, and telecom brands.

Key Features

[Retail Intelligence]: According to the vendor, Accurat provides daily brand, consumer, and market insights, aiming to help businesses see the bigger picture. It offers benchmarking capabilities to compare brand performance with competitors and understand the evolution in the market.

[Local Performance Evaluation]: Accurat allows retail and regional managers to evaluate the performance of individual locations and compare results with nearby competitors. Users can gain insights into the relevant and attainable potential of their locations and identify opportunities for improvement.

[Drive-to-Store Impact]: For media, door-to-door, and marketing teams, Accurat is said to help understand the drive-to-store impact of current door-to-door efforts. Users can optimize their distribution zones, potentially saving costs, and closely track the impact at dropped zones.

[Location-Based Features]: Accurat offers software development kit (SDK) integration to add location-based features to apps in a GDPR-proof manner, according to the vendor. Users can collect first-party data and profile their users for targeted location-based notifications.

[Offline Sales Insights]: The vendor emphasizes the importance of understanding offline sales, as 80% of sales are generated offline. Accurat is said to provide insights into customer behavior and market performance based on actual behavior and measured data.

[Key Audiences]: Accurat provides insights into key audiences based on demographics, social class, shopping behavior, and lifestyle, according to the vendor. Users can define their own audiences based on their experiences with the audience builder.

[Store Performance]: Accurat allows users to understand the performance of individual stores based on key performance indicators (KPIs). Users can benchmark the performance of a specific store with the average values over all their stores, according to the vendor.

[Zip Code Research]: Accurat analyzes actual customer behavior to determine where customers come from and how far they travel to store locations. Users can gain insights into where the customers of their competitors come from and benchmark the traveled distance with competitors and the local market average, according to the vendor.

[Lead your Industry with Brand & Category Insights]: Accurat provides insights into how a brand benchmarks across industry competitors, according to the vendor. Users can closely follow up on the evolution of key metrics over time for all category players.

[Plug & Play Location-Based Features]: Accurat offers an SDK that allows users to embed location-based features into their apps. The SDK enables users to reach their users based on their location and create triggers on specific locations, according to the vendor.