Ad Trading Stack

Ad Trading Stack is a comprehensive platform designed to power digital advertising and monetization efforts. It serves as an ad-server, ad-exchange, SSP, and DSP, offering a range of solutions for programmatic advertising, data management, audience targeting, and reporting. This platform caters to small to large enterprises across various professions and industries, including advertising agencies, brands and retailers, publishers and media companies, e-commerce and retail companies, as well as payment app providers.

Key Features

Ad Servers: Manage and serve ads across various channels and formats with the ad server functionality of Ad Trading Stack. Set up ad campaigns, target specific audiences, and track ad performance while supporting different ad formats such as banners, rich media, native, and video ads.

Demand-Side Platforms: Utilize the demand-side platform (DSP) of Ad Trading Stack to buy ad inventory programmatically. Access multiple ad exchanges and ad networks to reach your target audience. The DSP offers advanced targeting options, including geography, time, traffic source, ad interaction, age, gender, device specs, I.A.B. categories, and custom categories. It supports various ad formats, including banner ads, rich media, native ads, video ads, and interstitial ads.

Supply-Side Platforms/Ad-Exchanges: Monetize your ad inventory with the supply-side platform (SSP) functionality of Ad Trading Stack. Connect your ad inventory to the ad exchange and make it available for programmatic buying. Optimize ad placement with various ad formats such as banner ads, carousel ads, native ads, and interstitial ads. Deliver sponsored products and brand ads based on search queries through search monetization capabilities.

Data Management Platform: Harness and monetize your first-party data with the data management platform (DMP) of Ad Trading Stack. Segment and integrate your audience data for personalized messaging and targeted campaigns. Gain insights on user behavior, including unique user acquisition, ad interaction, and dimensions such as geography, operating system, domain, and user interest categories. Connect to external data providers and platforms to leverage third-party data and insights. Enhance audience targeting and reporting capabilities by combining the DMP with other ad trading stack features.

Commerce Advertising Solutions for Retail & Ecommerce: Generate advertising revenue with turn-key solutions for commerce advertising in retail and ecommerce apps. Enable advertisers, brands, and sellers to reach niche audiences with various ad formats including sponsored products, sponsored brands, sponsored display and video, open real-time biddings, and network display and video. Optimize monetization revenue with ad placements and formats that work best for your business.

Payment Apps Monetization Solutions: Monetize payment apps with Ad Trading Stack's solutions, bringing merchants closer to their customers. Utilize transactional data from payment apps to create custom audience segments and enrich ad requests. Support various ad formats, including banner ads, carousel ads, native ads, and interstitial ads. Provide a secure environment for monetization, ensuring data privacy and ownership. Mobilize first-party data and utilize data modeling and machine learning to segment customers based on behavior.