Ad Up

Ad Up is an online marketing solution offered by AdUp Technology. According to the vendor, it aims to simplify online marketing and maximize performance for advertisers and publishers. The platform provides tools for performance marketing, native advertising, display advertising, and affiliate marketing. Ad Up is suitable for companies of all sizes, from small businesses to large enterprises. Marketing managers, advertising agencies, publishers, online marketers, and e-commerce companies from various industries can benefit from the features and functionalities provided by Ad Up.

Key Features

Native performance marketing: Ad Up offers AdUp Ads, a tool that, according to the vendor, enables native performance marketing by connecting advertisers and publishers through visually integrated image-text combinations. This feature is designed to help advertisers find the right users and achieve their campaign goals.

Cost per Click: Ad Up utilizes a cost per click (CPC) billing model, allowing advertisers to set dynamic maximum CPC bids for pages and placements. The vendor states that the system optimizes campaign control and playout to maximize performance.

Regional targets: Ad Up's regional targeting capabilities are highlighted as its greatest strength. Advertisers can select specific regions, areas, and even postcode areas down to the fifth digit for their campaigns, enabling precise audience targeting, according to the vendor.

Focus on technology: Ad Up emphasizes the use of technology to drive performance. The vendor claims that machine learning functions are used to optimize playout, campaign control, and traffic purchase, aiming to achieve optimal results.

AS Affiliation: Ad Up is proud to be part of the Axel Springer family. According to the vendor, this affiliation provides exclusive access to Axel Springer content, in addition to a broad inventory of travel and general interest content.

Affiliate and Display Extension: In addition to its core business of CPC-based performance marketing, Ad Up also offers solutions for classic display advertising and affiliate marketing, according to the vendor.