AdDaptive Intelligence

AdDaptive Intelligence is an advertising technology company that offers digital advertising services through their Account-Based Marketing (ABM) platform. According to the vendor, their platform aims to accelerate B2B sales pipelines by helping brands, advertising agencies, and digital publishers reach high-value accounts and make data-driven decisions for B2B advertising. The platform is designed to cater to marketing professionals, advertising agencies, digital publishers, B2B companies, and technology companies of various sizes.

Key Features

Account-Based Advertising: According to the vendor, the platform enables accurate account-based advertising. It offers optimization features for strategy, targeting, activation, and reporting to enhance B2B advertising.

Account-Based Insights: The vendor states that the platform provides robust and transparent account-based insights. This feature allows users to make data-driven decisions for their B2B advertising campaigns, potentially leading to better business outcomes.

Media Mix: The platform offers the ability to determine the optimal media mix for successful account-based marketing. According to the vendor, users can utilize data to identify the best combination of media types based on campaign Key Performance Indicators (KPIs).

Platform Privacy: The vendor's advertising technology platform manages digital advertisements across various channels. The platform collects and processes Platform Data, which includes cookies, IP addresses, hashed email addresses, location information, interest and demographic information, browser version, operating system, pages viewed, and timestamps. According to the vendor, personal information is treated differently for users in the European Economic Area (EEA), and their consent is required for data collection and transfer outside of the EEA.

Website Privacy: The vendor's website collects personal information through forms, emails, and job applications. The collected personal information typically includes name, email, company, phone number, and custom message. Cookies and pixel tags are used on the website for analytics, reporting, and advertising purposes. According to the vendor, personal information is retained for a specific period of time and is not shared with third parties, except in limited circumstances.

California Privacy Rights: California residents have the right to request access to and deletion of their personal data, according to the vendor. They can also request information about the categories and specific personal data collected, the sources of data, the purposes for collection, and the third parties with whom data is shared. The vendor emphasizes that they do not sell personal information and will not discriminate against individuals for exercising their rights.

Virginia Consumer Privacy Rights: According to the vendor, Virginia consumers have the right to request access to and deletion of their personal data. They can also opt-out of the sale and sharing of personal data. However, the vendor may deny deletion requests under certain circumstances. Designated authorized agents can make requests on behalf of consumers.

Additional GDPR Information (Corporate): In the European Economic Area (EEA), the vendor acts as the data controller for personal data collected. The vendor processes personal data based on legitimate interests, legal obligations, or consent. They may share personal data with trusted third parties for specific purposes. Individuals in the EEA have rights to access, correct, restrict, or delete personal data, as well as the right to object to processing. The vendor states that individuals can lodge complaints with data protection authorities.

SPECIAL INFORMATION FOR CALIFORNIA RESIDENTS: The vendor explicitly states that they do not sell personal information. California residents have the right to request access, deletion, and information about personal data collected. Additionally, residents can request not to be discriminated against for exercising their rights.

EU Personal Data Rights: According to the vendor, individuals have the right to access, correct, restrict, or delete personal data, as well as the right to object to processing. The vendor advises that complaints can be lodged with national data protection authorities. Users are not obligated to provide personal data to the vendor via the website.