ADDITIVE+ MARKETING CLOUD

The ADDITIVE+ Marketing Cloud is a marketing and sales automation software designed specifically for hotels in the tourism industry. According to the vendor, this solution aims to streamline marketing processes and enable personalized messaging to guests. The ADDITIVE+ Marketing Cloud is intended for hotels of all sizes and is utilized by hoteliers, tourism industry professionals, marketing managers in the hospitality sector, sales teams, and revenue managers.

Key Features

Marketing Automation: According to the vendor, the ADDITIVE+ Marketing Cloud automates marketing and sales processes for hotels, allowing for personalized messaging to guests based on data analysis. It supports various advertising channels such as email, Facebook, Instagram, and Google, and operates 24/7 without the need for manual intervention.

Security and Budget Control: The vendor claims that this software integrates with hotel software to track the success of marketing campaigns. It provides insights on advertising channels and their profitability, aiming to help hotels optimize their marketing budgets by avoiding unprofitable expenses.

Time-saving and Staff Relief: The ADDITIVE+ Marketing Cloud is said to work autonomously, reducing the need for manual intervention. According to the vendor, it frees up hoteliers' time, allowing them to focus on other important tasks and responsibilities.

Data-driven Management: The vendor states that this software analyzes guest data from various sources to generate target audiences. It determines the optimal timing for email and ad delivery and constantly analyzes campaign performance to inform future marketing strategies.

Social Media Communication: The ADDITIVE+ Marketing Cloud automatically communicates offers, rooms, and additional services on social media channels. According to the vendor, hoteliers can customize the frequency and intervals of these communications based on their specific needs.

Social Media Marketing: According to the vendor, this software promotes offers, rooms, and additional services on social media platforms with defined advertising budgets. It also links ads to well-converting and targeted sales landing pages, aiming to maximize the effectiveness of social media marketing efforts.

Last-Minute Sales: The ADDITIVE+ Marketing Cloud is claimed to identify and promote available last-minute rooms, ensuring that no revenue opportunities are missed. It directly connects to hotel availability data for real-time updates, allowing for seamless and accurate communication with potential guests.

Optimized Sales Landing Pages: The vendor claims that this software tailors landing pages based on the advertising channel, target audience, and specific campaign. According to them, it aims to maximize conversion rates and enhance the overall user experience by providing relevant content and effectively guiding visitors.

Reporting and Analytics: According to the vendor, the ADDITIVE+ Marketing Cloud provides comprehensive reporting and analytics features, allowing hoteliers to gain insights into their marketing efforts. It offers detailed performance metrics, campaign analysis, and data visualization to inform data-driven decision-making.