TrustRadius Insights
Adentro has proven to be a valuable tool for businesses looking to access first-party data that would otherwise be unavailable. Users have …
Overview
What is Adentro?
Adentro is a WiFi-powered marketing solution that helps businesses with physical locations connect and market to their in-store customers. The Adentro marketing platform pairs with the in-store guest WiFi to fuel a marketing solution that offers customer data collection, in-store…
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What is Adentro?
Adentro is a WiFi-powered marketing solution that helps businesses with physical locations connect and market to their in-store customers. The Adentro marketing platform pairs with the in-store guest WiFi to fuel a marketing solution that offers customer data collection, in-store analytics,…
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Product Details
- About
- Tech Details
What is Adentro?
Adentro is a WiFi-powered marketing solution that helps businesses with physical locations connect and market to their in-store customers. The Adentro marketing platform pairs with the in-store guest WiFi to fuel a marketing solution that offers customer data collection, in-store analytics, customer segmentation based on visit behavior, email marketing, paid advertising, and offline attribution.
Adentro helps users to build a CRM and understand in-store shoppers, learning about visit frequency, dwell time, peak hours, and demographic breakdowns, within the reporting dashboard.
Adentro helps users to build a CRM and understand in-store shoppers, learning about visit frequency, dwell time, peak hours, and demographic breakdowns, within the reporting dashboard.
Adentro Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
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TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
Adentro has proven to be a valuable tool for businesses looking to access first-party data that would otherwise be unavailable. Users have praised its ability to effectively solve the problem of limited data sources by providing them with insights into guest behaviors and customer preferences. This enables businesses to make more informed decisions when it comes to marketing spend and budget allocation, ultimately proving the results of their efforts.
Another key benefit of Adentro is its ability to address measurement issues with offline attribution by geography. Users have reported that this feature has been particularly helpful for brick and mortar businesses, as it allows them to track foot traffic and analyze in-store customer behavior. By providing analytics on these metrics, Adentro helps businesses gain a better understanding of their audience and tailor their marketing strategies accordingly.
In addition, users have found that Adentro is an effective solution for re-engaging past customers and reaching new audiences. Through its communication tools, such as guest WiFi network and email marketing, businesses can stay connected with their customers and explore new tiering structures. This has resulted in increased customer engagement, cost savings through bundled software, and the ability to build email lists quickly while checking the ROI on email offers.
One of the standout features of Adentro is its commitment to data privacy and security. Many users have praised the platform for addressing concerns around GDPR and data security laws. With Adentro, businesses are able to collect valuable customer data without being invasive, providing a valuable service while also ensuring compliance with regulations.
Overall, Adentro provides businesses with a comprehensive suite of tools that help address various business problems. From accessing critical data insights to enhancing communication with guests and reaching new audiences, this software delivers value by helping improve marketing strategies, optimizing budget allocation, and fostering deeper customer engagement.
Effective Marketing Tracking: Users appreciate Adentro's ability to track the direct correlation between their marketing efforts on Facebook, Instagram, and eclub, and the number of guests showing up at their restaurant. This feature instills confidence in the effectiveness of their campaigns and allows them to make data-driven decisions for future marketing strategies.
Valuable First-Party Data: Many users find it valuable that Adentro provides first-party data gathered from customers willingly providing their email addresses to access WiFi. This deepens their understanding of their customer base and enables them to contribute this data to their advertising efforts, leading to more targeted and personalized campaigns.
Insightful Cost Analysis: The ability of Adentro to provide insights on the cost per walkthrough at a store level and by creative type is highly beneficial for users. By analyzing these metrics, users can assess the efficiency of their marketing strategies and make necessary adjustments to improve ROI.
Account Management and Budget Changes: Several users have reported experiencing poor performance and conflicts with client files due to the account management and changes to overall budget requirements in Adentro.
Limited Advertising Platforms: Some users have expressed dissatisfaction with the limited advertising platforms available on Adentro, feeling restricted to only using Facebook and Instagram instead of being able to advertise on other popular social media platforms like TikTok.
Availability Limited to Restaurants: A common limitation mentioned by reviewers is the lack of availability of Adentro in every restaurant, making it difficult to measure drive-through users or reach them.